Richard Laermer

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1 Video(s) By This Presenter

Richard Laermer – Business Speaker

3 Programs By This Presenter

Laermer, author of Full Frontal PR, which Entrepeneur magazine PR handbook,” explores and explains the bond between today’s PR –and the coveted Bottom Line of sales, examining why this is all too often tenuous. The one-hour program examines the why of modern PR and where it fits into large corporate budgets (not to mention what return should be expected from PR investment). As sales professionals continue to look to Marketing to generate not only leads but also on-message media and influencer coverage for a company, executive, or product, Laermer provides specifics of what to look for—what to avoid at all costs—in a successful corporate campaign of epic proportions.

Are you tired of watching people who aren’t as smart or as thoughtful of you get ahead? Are you frustrated by the fact that no matter what you seem to do, you’re stuck in neutral?

Of course. After more than 20 years in the business of image and public relations, Richard Laermer has located the solution. It’s simple, it’s clear, it’s effective, and best of all it doesn’t require you to change who you are.

The new program How To Fame turns celebrity on its behind—and proves that the people who deserve “faming” are those that succeed at proving to be the go-to person in their field of expertise This talk, built on 15 principles Laermer has built over years of practice that give you the tools you need to objectively see yourself how others see you, and then act accordingly.

No more email? Gumby is business’ new role model? The introduction of a fame coach? How, what, where are we going with all this?

Those are the forecasts that Richard Laermer makes in his new world-renown speech based on the bestselling McGraw-Hill book. He maintains that the period since 9/11 has been nothing more than a waiting period characterized not by growth and innovation, but by mediocrity. All the “big stuff” that everyone’s been waiting around for will begin to emerge around –now.

In his presentation, fast, fun and furious, Laermer dishes up a full menu of ideas on everything from media, brand management and communications etiquette to business, careers and technology (You know all that outrageous use of Facebook you’ve been reading about? It’s about to die the death of “dial up”, says Laermer.)


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