Richard Laermer

Futurist & Business Trendspotter

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$10,001 - $15,000

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Traveling from:

New York

Why Book

Richard is a proven thought-leader and media veteran: Richard founded and leads RLM PR and is an oft-quoted authority on media relations, culture, and marketing.
He brings fresh, disruptive insight: He’s the author of bestselling books like Punk Marketing and Full Frontal PR, which showcase his knack for challenging conventional thinking and helping audiences see business differently.
He knows how to make ideas happen—and be noticed: With decades of experience launching major campaigns, guiding CEOs and spokespeople, and getting tangible results across industries, Richard offers more than just commentary—he delivers impact.

Biography

A frequently-quoted authority on media culture and hype, Richard Laermer is a PR visionary, former journalist, and author of five bestselling books including 2011: Trendspotting, Punk Marketing and Full Frontal PR. As a blogger he pens the infamous industry watchdog Bad Pitch Blog and does his best to combat insanity on Huffington Post. His PunkMarketing.com is among the marketing industry’s favorites and he contributes to several other blogs on a constant basis. Laermer’s work as a reporter dates to 1979; his columns, reporting and reviews have been published in The New York Times, New York Daily News, Reuters, USA Today, New York Observer, People, US Weekly, Chief Executive, Washington Post, Rolling Stone, Editor & Publisher, and others. He founded RLM PR in 1991 after a stint as PR Director at Columbia Business School; there he recognized companies’ increasing need for effective media representation and saw clearly that publicists were not grasping the intricacies of their clients’ businesses. Laermer understood how to deliver results for his clients while respecting the demands placed on overburdened reporters, and created a new PR methodology to do just this. Over 18 years, RLM has gotten results for its clients by capitalizing on current and emerging trends. A sought-after media trainer, Laermer has taught hundreds of CEOs, celebrities and spokespeople (even a chimp for e*Trade) to deliver messages skillfully and with no punches pulled. A renown speaker, his outlandish — though logical — speeches, about trends, media, and marketing have wowed audiences on five continents; and thanks to those travels, Laermer lives behind a seatback. Laermer is a frequent guest on CNN, FOX News, CNBC, National Public Radio’s Marketplace, Hints with Heloise, FOX’s Good Day New York and CNNMoney.com. His “Unspun” media commentary regularly runs on radio and his columns on the PR business appear in Advertising Age, Ad Week, Meetings magazine, and PR News. Never one to mince words, Laermer knows the real meaning — and value — of aggressive, smart PR.

Programs

Punk Marketing: Get Off Your Ass and Join the Revolution

Relationship between brands and consumers has undergone a fundamental shift over the past half-decade, forcing marketers to reassess how they sell products and services. Based on groundbreaking bestseller Punk Marketing: Get Off Your Ass and Join the Revolution, Mark and Richard explain HOW things have changed, WHY they have changed and, most importantly, WHAT can be done about it now. Pulling absolutely no punches, Richard and Mark deliver their Punk Marketing Manifesto with humor and energy and leave the audience with knowledge on getting a “yes” from marketing-weary consumers. And while the audiences leave exhausted, they take with them the tools to win them over!

New World of "Marketing Movements"

What can marketers learn from political and social movements? When consumers are passionate about brands and have the right tools to use to spread their message, marketing takes on the form of an actual movement. In this fascinating talk, Richard and Mark reveal simple lessons of social and marketing movements. They reveal how to inspire consumers to become advocates for your brand so it becomes a powerful force around which they congregate and invest their thoughts, energies, and yes their money, into. So dig deep, focus and figure out what movement your company can get started.

Trendspotting

Futurist Richard Laermer has established himself as a respected consumer marketing trends expert with the media, and with his popular business books since 1999. This new talk about the fast decade head forecasts a world where businesses and people can adapt quickly to changes in the landscape are the ones that will thrive. The good news is that many of the trends he forecasts bode well for growing businesses (or at least those that keep an ear to the ground). In this engaging, hopeful presentation, we’ll follow evolution of real life marketing –and marketable—trends: how they get started, psychology behind why people follow trends, its impact on research, and finally, what trends are coming in the nearest future. Best part: a business leader can become best possible trend spotter and a “magnet” to people who need him. This is the year to find trends first! Ask Laermer, who wrote 2011:Trendspotting (in addition to the bestseller Full Frontal PR).

How to Fame (or "the new faming"): Introducing Pragmatic Notoriety™

Finally, fame is no longer about celebrity and boring TV personalities. For anyone in reality business that means creating and maintaining a consistent image through actions and communications to reinforce credibility and professionalism and build no-holds-barred confidence in others about your ability to be The One they call to get the job done. Based on input from 13,000-member club and from Richard’s streaming “vook” and forthcoming hardcover collection How To Fame –a chapter-by-chapter subscription.