Rick Barrera

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Over Promise & Over Deliver - Secrets of Unshakable Customer Loyalty

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1 Video(s) By This Presenter

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4 Programs By This Presenter

Based on Rick Barrera’s Wall Street Journal bestselling book, this program will show you how to radically differentiate your brand — by designing and delivering extraordinary customer experiences that instantly differentiate your company. 

Discover how companies like Lexus, Google, American Girl, Tivo and others created huge brands in unbelievably short periods of time — by identifying and focusing on the critical “TouchPoints” that matter most to their customers. 

Rick Barrera’s TouchPoint Branding will enable you to build a world-class brand in less time with less investment.

How well does your front line understand the needs, wants, goals and priorities of your customers? How well designed is your service organization to deliver on them? 

Does your front line understand what true, world-class service means — as your customers compare them to the experiences they have with Lexus, Disney, Federal Express, Starbucks, Nordstrom, Lands’ End, Apple and other service leaders?

Most sales are lost in the FIRST CUSTOMER INTERVIEW, because of poor research skills and poor interviewing skills on the part of the salesperson. In this highly interactive session, Rick Barrera, co-author of two best-selling sales books (Non-Manipulative Selling and Collaborative Selling), will teach your team how to be instantly relevant to your customers. He’ll show them how to ask the five critical questions that will immediately identify your customer’s greatest pain. Once the pain is revealed, Rick will show your team how to collaborate with your customer to find the most appropriate solution — and move toward rapid implementation. If you want your team to sell more in less time, this is the perfect program for your next sales meeting.

This intense presentation underscores the need for companies to redesign their thinking, their processes and their people to deliver innovation, speed and greater customer value. Participants in this program will go beyond embracing change, to become change leaders. Rick’s trademark Deep Customization process really shines through here.


“Rick Barrera was both a general session and breakout speaker for our annual conference. Not only was it a pleasure working with SpeakersOffice, the Society was extremely pleased with Rick’s presentation, the value of his message, his professionalism and great warmth that he brought to the program.”

— Society for Collegiate Travel and Expense Management

“When you hire a keynote speaker who is touted as an expert in ‘Over Delivering,’ that raises the bar on expectations of the speaker. Rick Barrera was all that was advertised and thoroughly connected with our group by personalizing his message to an audience of over 2,100 professionals. He helped elevate our conference as the audience was enlightened, entertained, and motivated to excel in the future.”

— Crawford Contractor Connection

“Rick has presented twice for our association. Both times he hit a home run with timely, relevant content as well as being highly energized. We review 40 to 50 speakers a year to find 3 – 5 speakers. He made the cut easily both times.”

— National Sporting Goods Association
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