Ross Bernstein

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2 Video(s) By This Presenter

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Ross Bernstein

2 Programs By This Presenter

Ross’ signature keynote, “The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” is all about the DNA of champions in sports and how that relates to business. It’s based on more than six years of research that resulted in two critically acclaimed series of sports-business books.

The first examines how and why certain teams win world championships; while the other chronicles the unwritten and unspoken rules in the world of sports, or “codes” as they are known, which explores the fine line between cheating and gamesmanship — and the ethical consequences involved when that line is crossed. Ross interviewed more than 1,000 professional athletes and coaches for the six books and along the way he saw some fascinating trends, patterns, metrics and analytics develop among certain peak performers who possessed a very unique DNA.

For these special individuals, or “champions,” it wasn’t always about winning, it was about following their moral compass’ in order to play the game the right way — with respect — in order to achieve success. In his research he concluded that the same metrics and characteristics that were common among champions in sports, were also common among peak performers in business. There are reasons certain teams win consistently, whereas others don’t… and Ross explains why. It’s based largely on the “Good to Great” concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, by creating a culture of excellence, by developing deeper relationships, and by giving extraordinary customer service.

Weaving inspirational stories and poignant life lessons from the world of sports, along with success stories and best-practice ideas on ways to overcome disruption from businesses and executives who he has worked with — Ross challenges his audiences to think about the differentiators they possess which would ultimately lead customers to choose to do business with them, or be influenced and led by them. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it” — CHAMPIONS.

Ross’ message reinforces the fact that individuals win games, but TEAMS win championships. Momentum, roles, buy-in, motivation, consistency, sacrifice, trust, failure, chemistry, culture, work-ethic, innovation, karma, and being humble — they’re all a part of what it takes to become the best of the best — a champion both on and off the field.

So… who are the CHAMPIONS in your organization? Let Ross customize a program (from one hour to an interactive full-day) for your next sales meeting, franchise leadership event, or annual association conference — his PASSION and ENERGY is contagious. Give him a call — he speaks at over 100 live events per year… but he’d LOVE to be a member of YOUR team for the day!

In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories and poignant life lessons from the world of sports to show attendees how to:

• Create a “culture of excellence” by giving extraordinary customer service…
• Generate momentum by utilizing the “currency of karma”…
• Follow their moral compasses to win “the right way,” with respect, ethics, and integrity…

• Be better leaders and create more “buy-in” by embracing change and failure…

• Evolve from “order takers” to “trusted partners” by enhancing the quality of their relationships…

This program is based on a critically acclaimed book he wrote in which he was able to interview more than 500 captains and coaches in order to answer one question: What is it that makes the great ones great?  In this keynote session Ross will focus on dozens of amazing leaders from the world of sports, and explain how they were able to create “buy-in” through some very unorthodox methods.

Success in business today is all about trust, communication and building deeper relationships — and it’s no different in sports.  Coaches have to motivate their players in order to not only win, but to keep their jobs — so they have a lot of different tools in their tool boxes.  Ross learned that there is no right way to lead, so he will share many different philosophies that sales professionals and business leaders can use to develop better relationships in the workplace.  At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it.”

In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories and poignant life lessons from the world of sports — as well as from some of the biggest brands in corporate America — to show attendees how to:

• Lead with integrity in order to achieve success

• Create buy-in to connect with millennials, boomers and challenging co-workers

• Generate momentum through leading by example and mentorship of others

• Create a winner’s mindset in order to stay self-motivated through good times and bad


“Ross, you scored a hat trick with our staff and they were raving about your talk all day! You offered a great blend of humor, emotion, stories and content—and it was a perfect message for our team to hear.”

— CEO, Anytime Fitness

“Ross, I wanted to drop you a note to share a small but impactful story. I am working through mid-year reviews with all of my key reports and I had one leader that has really been on fire this last quarter in many different ways. When I asked what has been the difference in performance, he shared that he felt so inspired by YOUR speech at our management conference that it forced him to do a little soul searching and realize he was not coming close to touching his potential. What an impact! Thanks, man!”

— CEO, Milk Specialties Global

“Ross, Australia already misses you! We miss your energy and your positive attitude towards life! Your presentation was so powerful. Thanks again for your contribution into making our conference such a great success. More importantly, thanks for doing your bit in the world — instilling values and sharing wisdom to make the world a better place — and to make us into better human beings. I am so looking forward to our next audience to hear your story in Singapore — they too will be bowled over!”

— Head of Licensee Conferences, AMP

“Ross, thank you so much for being a part of the Chatham Steel team and speaking at our annual sales meeting in Savannah (GA). The surveys from our attendees showed an overwhelmingly positive feedback with regards to your presentation — thank you for taking the time to specifically tie your message into our organization. Our folks really came away from your speech with the opportunity to make choices on how they would become not just a better team member, but a team member who helps to make Chatham a more successful team with all the characteristics of a champion. I will continue to sing your praises with my colleagues, thanks again!”

— President, Chatham Steel

“Dear Ross, You were fantabulous! Thank you for the outstanding presentation that you gave to the Therapedic International group this past week in Las Vegas. You exceeded all our expectations of excellence. ‘High Energy,’ ‘Amazing,’ ‘Riveting,’ ‘Electric,’ these were just some of the responses I received from our group in describing your presentation. You were terrific. I look forward to the next time.”

— CEO, Therapedic International

“Ross, I just wanted to say thank you again for participating in a great couple of Peak Performer meetings for Allianz. I can’t tell you enough just how pleased we were with your message and the reaction to it from our top wholesalers. The ultimate goal of our meetings was to instill confidence, unify the team, excite them for the opportunities in front of us and inspire them to be their best. Your Champion’s Code presentation did all of that for us and much more. Thanks again!”

— Sr. Vice President, Allianz Life Financial Services

“Hey Ross, finally coming up for air after an incredible four days of managers meeting — just wanted to let you know that you TRULY made a positive difference at our meeting. Can’t tell you the number of leaders that came up to me to comment on your message and how it had a positive impact on them. Would love to stay connected. You are a talent and I want to ensure we support you however we can!! Thanks again!”

— Senior Vice President of Operations, The Brick Group (Canada)

“Ross, thank you so much for your amazing ‘Champion’s Code’ presentation at S.P. Richards’ Advantage Business Conference in Orlando. Your program scored the highest rating in terms of overall value to our customers and their businesses (other speakers included TV’s Jeff Foxworthy and ‘Miracle on the Hudson’ Captain Sully Sullenberger). Feedback forms were jam- packed with superlatives like ‘Passionate!’ ‘Very inspiring!’ and ‘Best motivational 75 minutes I’ve ever attended!’ The enthusiasm carried over into the hallways after your session and a number of people stopped me specifically to thank me for hiring you. Thanks for helping to make our event the best ever!”

— Director of Dealer Training and Development, S.P. Richards Company

“Ross did an extraordinary job – he’s a super human! Nothing but rave reviews!! What a great start for our week! Thank you so much for your help! Hope we can work together again soon!”

— CMP, Senior Planner, Levi Strauss & Co

“Ross, I just wanted to thank you once again for keynoting our Coloplast national sales conference! Throughout the rest of the meeting, during the awards banquet, and in closing comments they referenced you and some of the things you shared with them, many times. You were exactly what they needed, your passion left them so energized! It was such a pleasure to work with you. You went above and beyond to over-exceed my, as well as my client’s, expectations. You are a master at your craft and I love your enthusiasm and passion — it certainly resonated through the audience. Your knack of intertwining the sports world and the business world is incredible — you leave a lasting impression and provoke many thoughts. Thanks again from the bottom of my heart! I look forward to our next venture together!”

— Principal, Docherty Incentives & Meetings

Ross, I wanted to drop you a quick note of thanks for your outstanding efforts last week. It was an awesome way to wrap up the week for our leadership team. They were still talking about you Saturday morning and better yet, I think your message will have a real long-term impact on their leadership efforts. You made a difference for our team and for that I am truly grateful. Thanks again Ross!

— Senior Manager, Sales and Leadership Development, Toro

“Ross, you did a fabulous job keynoting our annual conference! Your message was well received and brought tears to my eyes and to others around me. Thanks again for everything you did to help make our conference a success!”

— CMP, CMM | Manager, Meetings, Events & Travel, Buffalo Wild Wings

“Ross, I cannot tell you how many people came up to me and made the comment ‘This Guy is Good!’ Your passion was enjoyed and your message was relevant, in my opinion you really hit a home run! I will look forward to working with you again in the future. Feel free to use me as a reference at any time, I will be glad to tell anybody why THEY MUST HIRE ROSS BERNSTEIN!!”

— Sr. Manager Business Solutions, PPG - Automotive Refinish

“Ross, you brought the house down yesterday, people were still talking about it today!! Your presentation really dovetailed with our message and when you hit certain points, I knew they were completely aligned with what we were trying to tell them.”

— President, FactRight

“Ross, thank you so much! We could not have asked for a better opening key note speaker for our conference! Your understanding and support of MPI is outstanding! Thank you again Ross!”

— Business Development Manager - Visit Vancouver & MPI Cascadia Conference co-chair

“Ross’ message around high performance and what defines excellence in leadership using the sports world as an analogy was a huge hit…actually it was a grand slam home run…with our team members…they came away inspired and stoked.”

— CEO, Bremer Bank

“One of the best presentations I have ever heard. Very motivational – real life ideas that I am applying to my business and team along with life lessons for personal growth. I have been to numerous Chairman Circle meetings and SVP meetings along with other high producing agent get-togethers and this was the best of the best.”

— State Farm Insurance

“Ross Bernstein delivers a very energizing and motivational presentation that captures audiences that range from students to business professionals. His connections between sports and business offer a unique approach to addressing ethics and leadership. We received tremendous feedback from all that attended his presentation and would highly recommend him. Thanks Ross, we were delighted to have you here!”

— Director of External Relations, University of North Dakota Business School
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