Growing up with the last name Hogshead would give anyone a quirky point of view.
After graduating from Duke University, Sally Hogshead skyrocketed to the top of the advertising elite, creating TV commercials for brands like Nike and Coca-Cola.
At age 24, she was the most award-winning copywriter in the U.S. By 27, she’d opened her first ad agency in Los Angeles. And at 30, her work was hung in the Smithsonian Museum of American History.
Today, Sally Hogshead writes New York Times bestsellers on the science of fascination… why we’re impressed by certain people and brands.
She has twice been named the #1 Global Brand Guru, and frequently appears on NBC’s morning show, TODAY. The press described her as a “superstar” and “force of nature” who “changed the face of North American advertising.”
SALLY HOGSHEAD IS THE CREATOR OF THE FASCINATE® TEST, the first personal brand measurement, which identifies your most fascinating and impressive qualities. More than one million professionals have taken her test, including leaders in companies such as Facebook, Porsche, NASA, and Twitter.
Sally Hogshead is one of only 189 professional living speakers to be inducted into the Speaker Hall of Fame® …the industry’s highest award for professional excellence.
Sally’s mission in life is to bring back the hogshead as a unit of popular measurement in the U.S.
HOW TO FASCINATE: From First Impressions to Lasting Value
We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.
Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.
Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.
When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.
Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:
This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.
CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment
When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored.
In a competitive market, the most fascinating option always wins. How will your participants compete, and win?
Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.
Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.
Optional interactive exercise (for keynote 60 minutes or more):
How to Introduce Yourself with Value
Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand.
Why? Because too few people realize how to immediately communicate their value.
In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction.
By the end of this session, every participant in the room will have created their own 9-seond “elevator pitch” to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.
“Sally did a great Job. Her topic and assessment are interesting and relevant”
“I had well over 100 people come up to me and thanked me for bringing in Sally as the opening keynote for Content Marketing World. She set the bar high indeed. She is a true inspiration to me, as well as my team.”
“A huge hit! Every single one of the CEO attendees and sponsors loved it.”
“Fascinating! Sally showed our 1,500 small business owners how to use their unique individual strengths, and actively use them to grow their own businesses.”
“It was as if Sally had studied our work, our group and our culture for months…her ability to identify JUST WHAT WE NEEDED TO HEAR, in a genuinely interested and interesting manner was masterful. And it worked. There is already evidence that our typically jaded group not only heard her, but has started putting Sally’s concepts into action. In a recent new business effort, we actively discussed using the ‘triggers’ to make our pitch more, well, more fascinating!”