Sally Hogshead

Speaker, Author, Branding Expert, Creator of the Fascination Advantage®

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Sally Hogshead- Describing How You Are Different

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Topics

Marketing Speakers Business Growth Women In Business Speakers Leadership Speakers Women In Leadership Speakers Hot Business Speakers Sales Strategies

Sally Hogshead

Speaker, Author, Branding Expert, Creator of the Fascination Advantage®

Add To My Favorites Check Fee/Availability

In-Person Fee Range:

$30,001 - $50,000

Fee Details

Virtual Fee Range:

Inquire for Fee

Traveling from:

Florida

Why Book

Sally shows you how to reverse the usual model of communication and focus on how to start applying your strengths based on how the world sees you.
Drawing upon her 20 years of brand experience and market research, Sally teaches her step-by-step system for harnessing consumer attention.
She believes that to break through and stand out in any competitive environment, you must understand how to fascinate.

Biography

Drawing upon her branding expertise, Sally Hogshead created a method to identify how each person is able to captivate their listeners. The Fascination Advantage® is the first communication assessment that measures how others perceive you.

After researching over one million professionals, her algorithm can pinpoint your most valuable differentiating traits. The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Her two most recent books, FASCINATE: How to Make Your Brand Impossible to Resist and HOW THE WORLD SEES YOU: Discover Your Highest Value Through the Science of Fascination, were both New York Times bestsellers. Sally writes a weekly online column for Inc. on issues around personal and corporate branding.

She is a member of the Speaker Hall of Fame and Word of Mouth Marketing Association (WOMMA) Hall of Fame. Named a Top Brand Guru, her practical marketing system now lives inside organizations such as IBM, Twitter, the YMCA, as well as thousands of small businesses.

Early in her advertising career, Sally skyrocketed to the top becoming the most awarded junior copywriter in the U.S. by age 24. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers.

At 27, she opened her first ad agency and her work is on exhibit at the Smithsonian Museum of American History. She frequently appears in national media, including NBC’s TODAY and the New York Times.

Programs

What High Performers Do Differently: How to Fascinate from First Impressions to Lasting Value

What separates certain professionals from the rest of the pack? Is it skill or knowledge? Expertise or seniority? Or is it simply charisma? Turns out, it’s none of the above.

In her decade of research inside hundreds of companies, Sally Hogshead discovered a new trend. High-performers communicate differently and the most valued professionals consciously decide to over-deliver in select ways. As a result, they become difficult to replace, because they emphasize their natural traits. They earn advocates in the workplace and customer base, and become irreplaceable. In the case of entrepreneurs, they remain in demand even after raising fees and prices. Just as the most successful brands differentiate themselves, so do the most successful people.

According to the Carnegie Institute of Technology, 85% of financial success is due to your personality, ability to communicate, negotiate, and lead. Shockingly, only 15% is due to technical knowledge. Increased competition and decreased attention spans make it harder than ever to stand out and win. It’s not enough to be the best, if nobody knows you’re there. But when you apply your most authentic and naturally fascinating traits, the world sees you at your best and you’re recognized for your accomplishments.

LEARNING OBJECTIVES:

• Discover the top four traits of high-performing personal brands and pitfalls to avoid

• Recognize the signs you are (or are not) perceived as a high performer

• Identify your top two unique personality advantages

• Describe, measure, and improve how you add value

• Understand the situations in which you’re most likely to over-deliver and outperform (and the areas in which you will not)

• Discover the words you need to authentically describe yourself in introductions, meetings, and other high-stakes situations

• Surround yourself with team members who boost your own performance

BEST AUDIENCES: Sales, Entrepreneurs, Financial Services, Customer Service, Direct Sales

Impossible to Resist: Outshine the Competition, Attract Raving Fans & Earn Attention in a Distracted World

Fascination is the single most powerful means of persuading and influencing behavior. You can make any brand or message impossible to resist…once you unlock the formula. Sally’s extensive market research reveals just how much fascination drives emotions and behavior. For example, when fascinated by a product, 80% of consumers experience a faster heart rate and other physical responses; 46% talk about it to others; and more than 1/3 do in-depth research on the product.

Once you fascinate customers, they’ll become intensely focused on you ⎯ your products, your services, and your marketing. They’re more likely to believe, care about, and retell your message – as well as buy your products. Today, it’s not enough to just interest customers. You need to fascinate them, so that they’re intensely focused on your message.

Case Study: When the MINI Cooper first launched in the United States, the poor car seemed doomed. It was ridiculously tiny, with bulging headlights and squat little body. It had very low awareness, outside of a few cult films from the UK. Yet this tiny unknown car from the UK would have to battle head-to-head against the re-launch of the VW Beetle, one of the most famous and beloved cars of all time. It didn’t help that VW had a seemingly infinite advertising budget behind its well-established brand, while MINI only had a few million to launch a virtually unknown product halfway around the globe. How could MINI fascinate, and win, with a marketing budget as tiny as the car itself? The answer lies in the science of fascination. We need to understand why people become fascinated by certain brands but not others. Women will buy products targeted to men.

However, men are unlikely to buy products targeted to women. As part of the MINI launch team, Sally helped turn this little insight into a big win. VW made a critical error in positioning the Beetle. By trying to sell to both men and women, the brand unintentionally became the car for middle-aged women (an unpromising demographic in the automotive category). MINI, on the other hand, only targeted men. As a result, both men and women identified with it. Today the MINI Cooper launch is cited as one of the most successful launches in marketing history. We don’t always understand the choices we make — from the cars we drive, to the people we hire. Yet in fact, there’s a science behind it. Once you understand the deeply-rooted forces that drive your customer’s decision-making process, you can out-think the competition and stand out in a crowded commoditized market.

LEARNING OBJECTIVES:

* Identify your brand’s number one advantage

* Capture immediate attention and attract raving fans

* Stand out in a crowded competitive market in less time and under budget

* Understand your customers’ 7 triggers to perceived value to stop competing on price

BEST AUDIENCES: Marketers, Brand Managers, Agencies, Customer Experience Teams, Multi-Level Marketing Organizations

Different is Better than Better: Captivate Your Customer to Win in a Crowded Market

You have a choice: either have the biggest budget, or be the most fascinating. If you have a bigger budget than any of your competitors, must be nice…but few of us do. What if you’re a small business with a frugal budget or competing in an intensely crowded space? Then you must fascinate.

Until now, branding required years of study or a team of experts, but in her decade of working inside world renowned brands, Sally Hogshead discovered the algorithm behind it all. By combining science with branding principles, she unlocked the formula for fascination and, once you can identify the patterns, you can make any message more memorable.

In this keynote, based on her 2016 New York Times bestseller Fascinate: How to Make Your Brand Impossible to Resist, Sally reveals the formula for fascinating anyone.

Learning Objectives:

* Understand why others perceive you and your brand a certain way

* Develop a clear understanding of why people want to work with you

* Identify the perfect words to introduce and promote yourself authentically

* Cultivate confidence in your natural competitive advantages

* Increase your value to a prospect by communicating your greatest professional assets

* Prove how you are different than others competing for the job

Best Audiences: Entrepreneurs, Business Owners, Franchisees, Multi-Level Marketing Organizations, Advertising, Marketing, Branding Professionals

Books

How the World Sees You

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Fascinate: Your 7 Triggers to Persuasion and Captivation

Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life

Topics

Marketing Speakers, Business Growth, Women In Business Speakers, Leadership Speakers, Women In Leadership Speakers, Hot Business Speakers, Sales Strategies,

Sally Hogshead Reviews

“Sally did a great Job. Her topic and assessment are interesting and relevant”

— Mutual of Omaha Investor Services, Inc

“I had well over 100 people come up to me and thanked me for bringing in Sally as the opening keynote for Content Marketing World. She set the bar high indeed. She is a true inspiration to me, as well as my team.”

— Content Marketing World

“A huge hit! Every single one of the CEO attendees and sponsors loved it.”

— UBM Channel

“Fascinating! Sally showed our 1,500 small business owners how to use their unique individual strengths, and actively use them to grow their own businesses.”

— Council of Small Business Enterprises

“It was as if Sally had studied our work, our group and our culture for months…her ability to identify JUST WHAT WE NEEDED TO HEAR, in a genuinely interested and interesting manner was masterful. And it worked. There is already evidence that our typically jaded group not only heard her, but has started putting Sally’s concepts into action. In a recent new business effort, we actively discussed using the ‘triggers’ to make our pitch more, well, more fascinating!”

— Designory

Frequently Asked Questions

1. Who is Sally Hogshead?

Sally Hogshead is a bestselling author, keynote speaker, branding expert, and creator of the Fascinate® System, a framework that helps individuals and organizations understand how they naturally influence others. She is the author of Fascinate: How to Make Your Brand Impossible to Resist and How the World Sees You, and she has spent her career studying what makes people, brands, and ideas stand out. A former advertising executive, Sally has created award-winning campaigns for major brands and now helps leaders, teams, and organizations discover their unique advantages and communicate more effectively.

2. What does Sally Hogshead speak about?

Sally Hogshead speaks about personal branding, influence, communication, leadership, differentiation, and creating memorable experiences. Her presentations focus on helping individuals and organizations understand how they are perceived by others and how to leverage their unique strengths to become more compelling and effective communicators. Through her Fascinate® System, Sally teaches audiences how to stand out, build stronger connections, and make a lasting impact in a competitive environment.

3. What audiences is Sally Hogshead best suited for?

Sally Hogshead is best suited for executives, business leaders, sales teams, marketing professionals, entrepreneurs, professional associations, and organizations looking to improve communication and differentiation. Her presentations are especially valuable for groups focused on leadership development, personal branding, customer engagement, employee communication, and building stronger relationships. Sally’s insights help audiences better understand their unique strengths and how to use those qualities to create greater influence and impact.

4. What makes Sally Hogshead different from other business growth speakers?

Sally Hogshead stands out because she combines creativity, psychology, branding expertise, and research to help audiences understand how they uniquely influence others. Rather than offering generic advice about improvement, Sally focuses on helping people identify and amplify what already makes them different. Her Fascinate® System provides a memorable framework that allows individuals and organizations to better communicate their value, strengthen relationships, and become more compelling in the eyes of others.

5. How do I book Sally Hogshead for an event?

To check Sally Hogshead’s availability or request a quote, call 973-313-9800, email info@eaglestalent.com, or visit Eagles Talent Speakers Bureau and complete the booking inquiry form on her speaker profile page.

6. What are Sally Hogshead’s speaking fees?

Sally Hogshead’s speaking fee varies depending on the event format, location, audience size, and specific program requirements. To receive an exact quote, contact Eagles Talent Speakers Bureau by calling 973-313-9800, emailing info@eaglestalent.com, or submitting a check availability request through her speaker profile page.

7. Can Sally Hogshead customize the keynote for my audience?

Yes. Sally Hogshead customizes her keynote presentations to align with an organization’s goals, audience, and desired outcomes. She can tailor her content around topics such as leadership, communication, branding, customer experience, sales effectiveness, and team collaboration. Her customized approach helps audiences apply the principles of fascination to their specific workplace challenges and opportunities.

8. What do audiences say about Sally Hogshead’s presentations?

Audiences describe Sally Hogshead’s presentations as engaging, creative, insightful, and highly memorable. Attendees appreciate her ability to combine research, storytelling, and interactive experiences to help individuals better understand themselves and their impact on others. Organizations value her practical frameworks and energetic delivery, which inspire audiences to communicate more effectively, embrace their uniqueness, and create stronger connections.