Sara Frasca

With intense competitive pressures and mind-numbing speed, leaders seek fresh approaches for growth and innovation. As old methods become commoditized, new creative problem-solving techniques are needed more than ever. Drawing inspiration from the unlikely world of hackers, Sara Frasca has discovered a new and powerful model for leadership and organizational success. The underworld of cybercriminals contains some of the most creative people on the planet, despite their illicit motives. In this thrilling and provocative talk, Frasca takes the audience on a mind-opening journey, showing how hacking techniques can be deployed to drive legitimate business outcomes. Learning how hackers would solve your most pressing challenges using unorthodox approaches will give you a new framework for creative problem solving, growth, and innovation. You’ll learn:

• Specific tools and techniques from the Five Core Mindsets and Ten Primary Tactics of Hackers

• Fresh approaches to complex problem solving

• How a hacker would approach your work if he or she had your job

• Why unorthodox moves can lead to the best business outcomes

• How to protect yourself and your company from innovation hackers of all sizes and types

on creating a resilient culture where everyone’s engaged; a torrent of fresh, creative ideas needs to flow from every level of the organization. Top leaders then employ a secret weapon: a systematic approach to selecting and launching the ideas that will best drive growth and innovation. Sara Frasca weighs in with a fresh perspective on this critical leadership challenge. Frasca shows leaders how to employ her simple but effective framework to ramp up the creativity and identify/launch ideas that will break through and defy gravity. This presentation will help leaders:

• Challenge assumptions and conventional wisdom

• Build courage to foster responsible risk-taking

• Authentically express your own creativity and tap into the hidden creativity of your team members

• Develop “everyday creativity” to attack business problems of all sizes

• Deploy creativity beyond R&D to reimagine processes, drive efficiency, and improve operations

• Uncover fresh approaches for reinvention and growth

Entrepreneurs look at the world differently. We celebrate them for their bold vision and courage – they drive game-changing innovation that creates enormous economic success while making a profound impact on the world. What is it about the entrepreneurial mindset that helps these mavericks seize opportunities that others miss? Frasca shows leaders and organizations how to embrace the creativity, grit, and vision of a startup and then channel this approach to drive growth, innovation, efficiency, and customer delight. Sara Frasca decodes the entrepreneurial DNA to help leaders of any size company in any industry or profession:

• Understand how an entrepreneur would attack their organization with the specific goal of dislodging it

• Reimagine their role through the lens of an entrepreneur

• Harness the ferocity of entrepreneurial thinking

• Embrace “startup speed” to increase velocity in your own organization

• Learn the five best approaches used by startups to create disruption

• Avoid the weaknesses that plague entrepreneurs by exposing the four biggest startup death traps