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Scott McKain

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Internationally Recognized Expert on Distinction

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1 Video(s) By This Presenter

Scott McKain

5 Programs By This Presenter

What To Do When “Great” Isn’t Good Enough to Grow Your Business

KEY AUDIENCE TAKEAWAYS:

  • The ability to avoid the mistakes of commoditization
  • Improved results from learning the specific steps to create distinction
  • Improved appreciation of the importance of personal responsibility in organizational growth
  • Expanded skills and thinking on the important issue of innovation
  • Enhanced clarity about goals and organizational direction
  • Knowledge of communication approaches that transcend generational differences
  • Discovery of the specific steps required to deliver superior experiences for customers

Delivering What Customers REALLY Want

KEY AUDIENCE TAKEAWAYS:

  • The five steps of an Ultimate Customer Experience®
    Why the experience – and not service – generates loyalty; and what you need to do to create it
  • The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
  • The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively

How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

KEY AUDIENCE TAKEAWAYS:

  • The Five Factors of Iconic Performance
  • The ONLY two factors upon which customers will judge you
  • Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.
  • Improved results from learning the required steps for Iconic performance
  • Expanded appreciation of the importance of personal responsibility in team success
  • Advanced skills and thinking on the important issue of improving processes
  • Enhanced precision about goals and organizational direction

Creating Ultimate Employee Experiences in a Multi-generational Workforce

KEY AUDIENCE TAKEAWAYS:

  • Why “different” from how we do it doesn’t mean “incorrect” in how it’s done
  • How generational differences can create distinction when we develop an open, accepting organizational culture
  • How to thrive in a workplace with multiple generations, and how to work with people who think differently than you
  • The role of mentors – including “reverse mentorship”…in other words, learning from those younger than you

How To Stand Out and Win in a Hyper-competitive Marketplace

KEY AUDIENCE TAKEAWAYS:

  • Sell the differences that make you a preferred choice
  • Four strategies to sell uniquely from your competition
  • How to transcend transaction and develop loyal relationships for more sales
  • The six key disconnections between sales professionals and their customers
  • Learn that we are chosen for our uniqueness – not our similarities

Reviews

“The only speaker in the history of our company to have received a perfect score from EVERY attendee at our most important global partners event. We’ve booked the leading speakers in the world. Scott McKain received the highest ratings of all.”

— Cisco

“I have but a brief moment to say what profound effect your presentation has had in my business and personal life. Thank you, I will endeavor to make myself stand out…”

— Sysco

“It is not often I will make such a recommendation, but in this case I feel it is very much worth it – so if you are thinking about an event to reinforce the Customer Focus and get a new angle on the topic, then I can only recommend that you get in touch with Scott.”

— BMW

“Scott McKain was the most engaging speaker we have hired over the last several years. The ability he has to connect with the audience is outstanding and extremely personal. He applied real life, personal and business scenarios with his material which kept our audience wanting more. I would highly recommend Scott McKain for your next speaking event.”

— UniPro Foodservice, Inc.

“He was a hit! Had the entire group laughing while also giving very insightful information.”

— Reflexis Systems Inc.
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