Scott Stratten

Founder of the UnMarketing Movement, Bestselling Author of 7 books and Hall of Fame Speaker and Marketer

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Why Book

Marketing & Branding Expert: Helps organizations cut through marketing noise, build stronger brands, and connect with customers in authentic, meaningful ways.
Sales & Customer Experience: Shows businesses how to turn customer interactions into memorable experiences that drive loyalty and long-term growth.
High-Energy & Unfiltered: Uses humor, real-world examples, and straight-talk insights to challenge outdated business practices and inspire audiences to think differently.

Biography

Scott Stratten has spent his career telling businesses to stop doing the things customers hate, and start doing more of the things that actually earn their trust.

An award-winning Hall of Fame keynote speaker, bestselling author, and founder of UnMarketing, Scott Stratten is known for taking on the biggest shifts in business with equal parts insight, irreverence, and the occasional well-placed rant. His message is simple: technology changes, platforms change, and customer expectations change, but trust, integrity, and genuine human connection never go out of style.

Today, as organizations race to adopt AI, automation, and the next shiny object, Scott challenges leaders to ask a better question: Does this actually make business better for the humans on the other side of it?

For decades, Scott has studied how disruption and changing consumer behavior affect the way organizations earn attention, lead people, build trust, and create loyalty. His UnMarketing philosophy rejects transactional thinking in favor of something both radically simple and increasingly rare: building real relationships with the people you want to do business with.

Together with his wife and business partner, Alison Stratten, Scott has co-authored bestselling business books including UnMarketing, UnSelling, UnBranding, and UnLeadership: Make Building Relationships Your Business. They also co-host The UnPodcast, which has surpassed one million downloads, and their ideas and videos have reached millions around the world.

Organizations including PepsiCo, Walmart, Microsoft, IBM, Deloitte, Saks Fifth Avenue, and 3M have trusted Scott to challenge their thinking, and make their people laugh ridiculously hard while doing it.

His route to the keynote stage was appropriately unconventional. Scott has managed bands in Toronto, studied Human Resources, worked as an HR Generalist, led national sales training, taught business at Sheridan College, built one of the world’s most successful viral video agencies, and eventually discovered that standing on stages and yelling useful things at thousands of people was apparently a legitimate career choice.

Today, Scott brings all of it to the stage: business experience, two decades of studying disruption, an obsession with how people actually behave, and a refreshing intolerance for corporate BS.

His keynotes don’t tell audiences to chase the future. They challenge them to get better at knowing what deserves to come with them.

And perhaps the ultimate proof that Scott believes business, and life is built on relationships?

He met Alison on X when it was Twitter. How’s that for ROI?

Programs

UnMarketing: Winning Trust, Authenticity, and Customer Loyalty in the AI Era

The traditional playbook of marketing and brand engagement has turned stale, repetitive, and ineffective. As generative AI transforms how customers discover and choose businesses, leaders face a critical choice: double down on automated noise or build authentic, human-centered trust. In this highly energetic, delightfully irreverent, and practical presentation, Scott cuts through the hype to reveal what actually drives buying decisions today. While technology has evolved rapidly, the fundamental drivers of business success, trust, integrity, consistency, and genuine human connection remain completely unchanged. Scott provides nontechnical leaders, marketers, and executive teams with perspective-shifting stories and actionable frameworks to navigate AI disruption, manage customer sentiment, and maintain brand authority when automation saturates the market.

Audience Takeaways

Human-AI Collaboration without Losing Authenticity: How to leverage AI and automation to streamline workflows while ensuring your brand voice, integrity, and core values remain front and center.
Building a Brand Community That Lasts: Methods to cultivate repeat, loyal customers who act as brand advocates, before they even enter your sales funnel.
Managing Digital Feedback & Trust: How to respond to public feedback, reviews, and modern customer expectations in a fast-moving online landscape.
Cut Through the Disruption Noise: A clear roadmap for separating short-term shiny objects from permanent shifts in customer behavior.

UnAI: Navigating Disruption, Multi-Generational Teams, and Uncertainty with Actual Intelligence

Disruption is no longer just gradual change, it is change without time to resist it. As generative AI and rapid market shifts rewrite the rules of modern business, organizations face unprecedented pressure to adapt without losing trust, morale, or human connection. For multi-generational teams facing an uncertain future, the question isn’t just how to use new tools, but how to lead, collaborate, and survive when the very nature of work is evolving overnight.

In this high-energy, delightfully irreverent, and candid presentation, hall-of-fame keynote speaker Scott Stratten cuts through the tech jargon and automated hype. He reveals that while artificial intelligence is transforming how we work, the fundamental drivers of organizational success, trust, integrity, consistency, and genuine human connection, remain completely unchanged. Scott shifts mindsets by showing all-hands audiences and industry leaders how to bridge generational gaps, manage the anxiety of sudden disruption, and leverage “actual intelligence” to build resilient teams and deep brand loyalty in an AI-saturated world.

Audience Takeaways

Navigating “Change Without Time to Resist It”: A clear roadmap for separating short-term shiny objects from permanent shifts in business, while balancing technological adoption with pragmatic, human-centered trust.
Bridging the Generational Divide: How to empower a multi-generational workforce to collaborate seamlessly, combining the fresh perspectives and technological agility of younger team members with the institutional wisdom of seasoned professionals.
Actual Intelligence over Artificial Shortcuts: Why leaning on authentic human relationships, true emotional intelligence, and genuine connection builds unbreakable team alignment and customer loyalty that no algorithm or chatbot can replicate.
Thriving in Uncertainty: Actionable frameworks to foster psychological safety on the front lines, combat the anxiety of rapid technological shifts, and show up authentically when your team and industry need it most.

UnLeadership: Leading Authentically in the Age of Disruption

We used to have time to navigate change in our industries, but now with disruption we have rapid change without time to resist it. Generative AI, multi-generational workplaces, and rapid market shifts rewrite the rules of modern business, leaders face unprecedented pressure to guide teams through uncertainty without losing trust, morale, or human connection.

In this high-energy, candid, and pragmatic keynote, redefines what true leadership looks like when traditional playbooks fail. Drawing from real-world scenarios and sharp business insights, Scott exposes the crucial gap between how leadership is envisioned at the top and how culture is actually felt on the front line. Leaders will walk away with actionable frameworks to foster psychological safety, embrace modern innovation, harness actual intelligence over artificial shortcuts, and show up when it matters most.

Audience Takeaways

Navigating Disruption & AI Uncertainty: Understand how to lead through “change without time to resist it” by balancing technological adoption with pragmatic, human-centred trust and transparency.
Self-Awareness & Front-Line Culture: Recognize that culture is driven top-down but felt bottom-up. Gain practical strategies to understand “what it’s like to work for you” and why a self-aware leader directly impacts the bottom line.
Innovation Has No Age: Bridge generational gaps by empowering younger team members to speak up, challenge assumptions, and contribute fresh ideas.
Actual Intelligence over Artificial Shortcuts: Why leaning on authentic human relationships and true emotional intelligence builds unbreakable team alignment and client loyalty.