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Seth Earley

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CEO & Founder at Earley Information Science

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2 Video(s) By This Presenter

Seth Earley
SETH EARLEY- SOLVING USER PROBLEMS UNDERSTANDING THE MENTAL MODEL

4 Programs By This Presenter

Artificial Intelligence is real and it’s going to change our world.

Like any significant technology era, it will entail a shift in thinking, mindset and the approach to markets and customers. Each new era in computing has massively changed the economic and corporate landscape with some companies adapting and others losing their way.  AI will be more impactful than anything that has come before. 

The marketplace is saturated with hype and marketing noise so HOW DO YOU PROCEED AND WHAT DO YOU DO? 

THE CHALLENGES:

  • Large consultancies charge millions of dollars for science projects that in many cases are not producing sufficient value to justify or sustain the spend.
  • Corporate IT departments scramble to hire scarce talent to compete with tech giants and youthful startups and well-funded players are disrupting the usual business models and eroding market share and profit margins of established industry players.
  • Leadership is stuck between a rock and a hard place – spending millions to allow vendors to learn on their dime or risk losing customers to organizations that get there first.

As recently as the 90’s with the growth of the internet – few could see where it was all going and how organizations would be spending enormous sums and building armies of technical teams and completely revamping their business models.   RISK IS REAL – Get it right and succeed or lose your markets.

Academic resources can be too abstract, large integrators too immature, and small consultancies too bandwidth constrained.

THE RESULT: Learn through trial and error.

THIS PRESENTATION WILL:

  • Help executives understand foundational concepts in artificial intelligence
  • Outline ways to get value from the family of technologies
  • Provide a clear set of recommendations as to what needs to be in place to be successful.

Many AI initiatives fail.  Not because IT picked the wrong technology or hired the wrong AI whiz kid.  Instead, failure is often a function of simply being unable to train the AI with the right data and content.  The good news is, enabling your enterprise data for AI is not a mysterious process and many of the assets that are needed by AI driven apps are also the ones that also make employees more productive.  So it is a win-win.

In this talk, Seth makes the case to executives for enterprise information architecture – a foundational exercize that has the power to make or break your AI dreams.

Why are startups with a small team of 20 somethings and a couple of million dollars in funding able to disrupt entire industries and longtime players running virtual circles around large enterprises. The reason is that digital disruption is based the ability to quickly adapt, learn, evolve and change business models as customer and market needs change.

In this session Seth explains how one simple technique can speed knowledge flows throughout the enterprise and have a disproportionate impact on every process throughout the organization.

Digital transformations are data transformations. The concept has become a catch all phrase for all sorts of projects. But at the heart of a transformation, it is about the end to end value chain and information ecosystem that includes customers, suppliers, partners, and even competitors. In order to achieve this, certain data pieces of the puzzle need to be in place, otherwise, your transformation will not provide the expected benefits and efficiencies. In this talk, Seth explains how enterprises can remove inefficiencies from their processes and allow for frictionless, seamless interactions and value creation without “acts of heroics”.

Reviews

“Seth’s keynote was informative and humorous. He cut through the AI hype and explained the technology’s true promise and constraints. He also reminded us that high-quality, audience-focused, well-structured content is key to success in any digital communications channel, including AI-enabled channels.”

— Olkin Communications Consulting

“Seth Earley is a terrific speaker on a variety of content-related topics. His knowledge of the space, along with his industry affiliations, place him well above the pack. In addition, Seth is an engaging speaker. He clearly shows passion for his work, holds the attention of the audience, and provides a captivating and enjoyable experience. We enjoyed having him speak at Information Development World and look forward to additional opportunities in the future.”

— Content Rules, Inc.

“Seth’s practical approach to AI in his Information Development World keynote presentation provided a much-needed, realistic view of the technology for content professionals. His knowledge of content, information architecture, and content management helped to put the AI story into a broader context that any content pro could understand and relate to, and his humorous delivery engaged the IDW audience and ensured that his important messages about AI were received.”

— Idyll Point™ Group

“Seth is a powerful speaker who understands the values of proper data management in large complex environments. Seth has a keen sense of the future direction of information science as it relates to the digital revolution. Seth keeps his audience engaged and active when presenting. Seth can sense the listeners understanding level and adapt his presentation on the fly to keep the topic relevant and engaging. I always enjoy listening to Seth speak and feel like I leave his presentations with a better understanding than when I walked in.”

— Thermo Fisher Scientific
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