Shawna Suckow

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The Buyer Insider

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1 Video(s) By This Presenter

Shawna Suckow – The Buyer Insider For Your Next Sales & Marketing Meeting Reel

3 Programs By This Presenter

Did you ever think you’d be nostalgic for 2019? It’s no wonder we all long for a return to normalcy (whatever that means!) after these past two years of upheaval. There’s never been such a condensed period of change in our lifetime, and it’s been heaped upon us nonstop. 

When we can’t get off the crazy rollercoaster, humans enter the well-known fight-or-flight-or-freeze mode. Well, Covid has been a rollercoaster more challenging than most of us have ever experienced, and the outcome is uncertain. What many don’t realize is that humans don’t deal well with constant uncertainty. That means we’re all under more stress than we realize. 

The good news is that change does not have to equal challenge! It can be truly great if we can get into the right headspace, and harness our circumstances. 

In this session, Shawna shares real-life stories of everyday people who have conquered change and come out the other side more resilient and happier. You’ll also do a self-assessment to measure your CTQ© – Change Tolerance Quotient. You can use your CTQ to understand and master your personalized approach to uncertainty. 


  • Understand what change does to the human mindset 
  • Get clarity on your own tolerance for uncertainty through a personalized CTQ assessment 
  • Discover how to harness uncertainty for greater resilience and success, both personally and in a team environment where everyone has a different change mindset. 

Welcome to the most disruptive business climate we’ve ever experienced. The pandemic threw the entire world into a tailspin, but we’re emerging now and everything looks different in this new light. There’s a lot of confusion and noise out there about what the marketplace will look like as we continue to move forward. How will you shift your strategy, your tools, and your processes to meet the quickly evolving demands of this accelerated and different marketplace? How will you position yourself for the Roaring Twenties? 

It all requires a keen understanding of your customers and how they’re making purchasing decisions now. Whether it’s B2B, at the local market, or e-commerce, how can you rise above the noise and stand out to them going forward? How can you influence the customer journey in the next normal? 

One thing is certain: new messaging and tools are key. 

Join buyer behavior expert Shawna Suckow, CSP, CVP, CMP, as she shares her latest findings on where we are, and what’s next. It’s not just data though; she’ll share case studies to give you the relevant steps you can take NOW. 


• Learn how your customers have evolved as a result or the pandemic, and what businesses need to do to adapt. 

• Gain up-to-the-minute insight into the best ways to connect with buyers of all kinds. 

• Time is of the essence! Discover what tools are working right now to break through the noise and stand out. 

 Let’s face it, the world is full of politics, the effects of the pandemic, and other issues that are anything but inspiring these days. We’ve all been through a lot, and we’re exhausted. How about we take a break from that for a hot minute? 

Let’s close this conference with some good news, some great conversations, and some commitments to our future success. Sound good? 

Join Shawna Suckow as she recaps the highlights of the conference. She’ll then lead us in small-group discussions where you’re guaranteed to get new inspiration, share some of your own brilliance, discuss current challenges, have a few laughs, and walk away with new connections. You’ll also create action steps and accountability to put your best conference takeaways to work in the upcoming year. 

She’ll then close the conference with a self-assessment to ensure that every day through the rest of this year is the best it can be under your own circumstances…Your Best Day. You won’t want to miss this! 


  • • Get clarity on what you learned at the conference, and what you want to implement. Make sure your time at the conference was purposeful! 
  • • Meet an accountability group that will stay connected after the conference to help one another achieve their action items. 
  • • Assess your true priorities to set personal and professional goals for the next 12 months. 

This is a very interactive session that defies the traditional closing keynote. It places your audience into small groups to put their conference learning (and your conference investment) to use. They’re not going to go back to business-as-usual the next day. They’ll exchange best takeaways from the conference, commit to action steps, and set goals. Together, they’ll hold each other accountable to achieve their future goals, whether personal or professional. If you want your conference to have a measurable lasting impact, ending with laughter, ideas, and an inspirational story, this session is for you. 

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