Shawna Suckow

The Buyer Insider

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In-Person Fee Range:

$15,001 - $20,000

Traveling from:

Minnesota

Shawna Suckow – The Buyer Insider For Your Next Sales & Marketing Meeting Reel

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Topics

Sales Strategies Marketing Speakers Customer Service Consumer Behavior

Shawna Suckow

The Buyer Insider

Add To My Speaker List Check Fee/Availability

In-Person Fee Range:

$15,001 - $20,000

Fee Details

Traveling from:

Minnesota

Why Book

An internationally acclaimed speaker who has presented in 17 countries on five continents.
Best-selling author of five books (the latest was recommended by Forbes as a top marketing book of 2022)
Recipient of the 2020 Iconic Woman award from the global Women’s Economic Forum

Biography

Shawna Suckow, CSP (Certified Speaking Professional), CVP (Certified Virtual Presenter), CMP (Certified Meeting Professional), is a speaker with some serious knowledge of the customer mindset. She was a corporate buyer for 20 years. In 2008, she founded an association of senior-level buyers which now has 2,500 members across North America.

Along the way, Shawna became intrigued with how customers of all kinds were evolving and responding (or ignoring!) to different sales & marketing efforts. She began sharing this insider information to audiences to pull back the curtain, so to speak. She realized that when these professionals had the up-to-the-minute understanding of their customers’ mindsets, they could break through the noise more effectively.

Shawna has shared her research on 5 continents in 17 countries, using real case studies and data interpreted with candor and humor. Her mission is to help audiences understand the ever-evolving customer landscape – now more than ever.

Shawna’s fifth book was recommended by Forbes as a top six marketing book of 2022. The Roaring Twenties: Better Sales & Marketing in the Post-Pandemic Marketplace aims to help organizations understand the biggest customer mindset shift in our lifetime. She then helps them leverage that information to update their strategies to reach customers more easily through humanization and storytelling.

Three memorable things about Shawna: she played in the World Series of Poker Main Event in 2015. She’s so good at parallel parking, she should get a trophy. She once ran face-first into a plate glass window in front of a busload of tourists (they applauded).

Programs

The New Brand Mosaic©

Companies have spent decades and millions of dollars to create a consistent brand in the marketplace. The post-pandemic truth, however, is that your customers and prospects no longer want to see you that way. Distrust of organizations is at an all-time high, so to appeal to today’s evolving B2B and B2C customers, successful brands of all sizes understand a new truth: your image in the marketplace is now a composite of all the stories you tell about your employees, customers, and vendors. This is your new Brand Mosaic©.

Every employee, from the stockroom to the CEO, is now is part of the Brand Mosaic©: the humanized brand your prospects are seeking. Telling their stories, along with the stories of your vendors and customers, adds to the richness of your Brand Mosaic©, and creates an emotionally memorable brand story that builds a loyal following and helps you stand out amongst all the noise. Furthermore, embracing every individual’s personal story makes them feel part of a collective mission—something especially important to younger generations for job satisfaction. You’ll no longer be seen as an impersonal corporate brand screaming “BUY OUR STUFF”; rather, you’ll be a more memorable, likeable, trustworthy group of individuals on a collective mission to help your customers succeed.

Learn how to create an impactful and memorable Brand Mosaic© on all types of budgets.
Discover easy ways to capture and share your employees’ and customers’ stories about your company.
Learn what’s NOT working, so you can repurpose valuable time and resources toward this critically important initiative.

The Roaring Twenties!: How to Market & Sell in the Post-Pandemic Decade

Welcome to the most disruptive business climate we’ve ever experienced. The pandemic threw the entire world into a tailspin, but we’re emerging now and everything looks different in this new light. There’s a lot of confusion and noise out there about what the marketplace will look like as we continue to move forward. How will you shift your strategy, your tools, and your processes to meet the quickly evolving demands of this accelerated and different marketplace? How will you position yourself for the Roaring Twenties?

It all requires a keen understanding of your customers and how they’re making purchasing decisions now. Whether it’s B2B, at the local market, or e-commerce, how can you rise above the noise and stand out to them going forward? How can you influence the customer journey in the next normal?

One thing is certain: new messaging and tools are key.

Join buyer behavior expert Shawna Suckow, CSP, CVP, CMP, as she shares her latest findings on where we are, and what’s next. It’s not just data though; she’ll share case studies to give you the relevant steps you can take NOW.

PARTICIPANT OUTCOMES:

• Learn how your customers have evolved as a result or the pandemic, and what businesses need to do to adapt.

• Gain up-to-the-minute insight into the best ways to connect with buyers of all kinds.

• Time is of the essence! Discover what tools are working right now to break through the noise and stand out.

YOUR BEST DAY

Let’s face it, the world is full of politics, the effects of the pandemic, and other issues that are anything but inspiring these days. We’ve all been through a lot, and we’re exhausted. How about we take a break from that for a hot minute?

Let’s close this conference with some good news, some great conversations, and some commitments to our future success. Sound good?

Join Shawna Suckow as she recaps the highlights of the conference. She’ll then lead us in small-group discussions where you’re guaranteed to get new inspiration, share some of your own brilliance, discuss current challenges, have a few laughs, and walk away with new connections. You’ll also create action steps and accountability to put your best conference takeaways to work in the upcoming year.

She’ll then close the conference with a self-assessment to ensure that every day through the rest of this year is the best it can be under your own circumstances…Your Best Day. You won’t want to miss this!

PARTICIPANT OUTCOMES

• Get clarity on what you learned at the conference, and what you want to implement. Make sure your time at the conference was purposeful!
• Meet an accountability group that will stay connected after the conference to help one another achieve their action items.
• Assess your true priorities to set personal and professional goals for the next 12 months.

This is a very interactive session that defies the traditional closing keynote. It places your audience into small groups to put their conference learning (and your conference investment) to use. They’re not going to go back to business-as-usual the next day. They’ll exchange best takeaways from the conference, commit to action steps, and set goals. Together, they’ll hold each other accountable to achieve their future goals, whether personal or professional. If you want your conference to have a measurable lasting impact, ending with laughter, ideas, and an inspirational story, this session is for you.