Shawna Suckow

Consumer Buying Expert, Speaker and Author

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In-Person Fee Range:

$15,001 - $20,000

Fee Details

Virtual Fee Range:

Inquire for Fee

Traveling from:

Minnesota

Shawna Suckow- 2026 Speaker Reel

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Topics

Sales Strategies Marketing Speakers Customer Service Consumer Behavior

Shawna Suckow

Consumer Buying Expert, Speaker and Author

Add To My Favorites Check Fee/Availability

In-Person Fee Range:

$15,001 - $20,000

Fee Details

Virtual Fee Range:

Inquire for Fee

Traveling from:

Minnesota

Why Book

Drawing on 15 years as a speaker (and her background as a human with ADHD), Shawna has rethought the boring lecture format.
Her truly unique, immersive style goes beyond basic engagement (more than just talking to the person next to you!) and keeps audiences dialed in from start to finish — ensuring they take real action long after the event and delivering maximum ROI for you.

Biography

SHAWNA SUCKOW is a globally recognized consumer behavior expert and champion for small businesses. She helps audiences understand how a seismic shift in consumer behavior over the past five years has created opportunities that (finally) favor smaller companies. With a few key insights, small businesses can unlock advantages they already have, and attract customers – even when their prices aren’t the lowest.

As the creator of Microstories™, Shawna shows businesses how to find and share small, memorable stories that reveal the humans behind the brand. These everyday moments help customers connect with a business, remember it, and have a reason to choose it. She calls it learning to Out-Human the Competition™.

Her Customer Brandships™ framework takes that connection further, helping businesses build loyalty that feels like friendship. Customers feel known and cared for, trust grows, and they keep coming back – and they spread the word to others.

Shawna speaking style feels less like a lecture and more like a candid conversation with a friend who happens to know things your competitors don’t (plus she thinks she’s pretty funny). Audiences leave energized, more confident, and armed with strategies they can actually use on Monday morning.

She holds the CSP designation, the speaking profession’s highest earned credential, and has spoken on five continents in 18 countries. Her seventh book, Small Is Your Superpower! How Small Businesses (Finally!) Can Outsmart Big Brands at Marketing, shows why being small has only recently become an extremely powerful advantage – and how to translate that advantage into real growth.

Three Microstories™ about Shawna:

Her first car was a bright orange Volkswagen Beetle that caught on fire on her way to school.
She used to live in a 120-year-old house that was very, very haunted.
She once played in the World Series of Poker Main Event on ESPN. Needless to say, she did not win.

Programs

SMALL IS YOUR SUPERPOWER! How to Win More Customers in a Shifting Marketplace That Finally Favors You

Whether you’re a retailer, manufacturer, or wholesaler, shifting consumer behavior is (finally!) giving smaller businesses new leverage. Small is having its moment, and you can take advantage of it if you understand what is getting attention and influencing today’s buyers. Customers now discover businesses and develop trust in them in entirely new ways. This gives smaller brands more opportunities to compete using brand personality, flexibility, and strong customer relationships. More than ever, people want to know the humans behind the business. That’s your edge. In this session, consumer behaviorist and small business champion Shawna Suckow will show you how to turn your size into your biggest advantage. You’ll discover inexpensive, manageable ways to stand out wherever you find customers: online, at events, or in your community. You’ll learn how to use Microstories™ to create connection and conversation, and give customers solid reasons to choose you even when you are not the lowest-priced option.

YOUR AUDIENCE WILL BE ABLE TO:

Recognize the changes in how consumers and buyers discover, evaluate, and choose businesses, as well as the opportunities those changes create for smaller brands. Get better traction without breaking the bank or turning marketing into another full-time job. Craft Microstories™ that create emotional connections, start conversations, and make your business easier to remember.

THIS IS PERFECT FOR: Signature Keynote, based on Shawna’s New Book SMALL IS YOUR SUPERPOWER! How to Win More Customers in a Shifting Marketplace That Finally Favors You 45-90 minutes or half-day workshop Whether you’re a retailer, manufacturer, or wholesaler, shifting consumer behavior is (finally!) giving smaller businesses new leverage. Small is having its moment, and you can take advantage of it if you understand what is getting attention and influencing today’s buyers. Customers now discover businesses and develop trust in them in entirely new ways. This gives smaller brands more opportunities to compete using brand personality, flexibility, and strong customer relationships. More than ever, people want to know the humans behind the business. That’s your edge. In this session, consumer behaviorist and small business champion Shawna Suckow will show you how to turn your size into your biggest advantage. You’ll discover inexpensive, manageable ways to stand out wherever you find customers: online, at events, or in your community. You’ll learn how to use Microstories™ to create connection and conversation, and give customers solid reasons to choose you even when you are not the lowest-priced option. Whether you’re a retailer, manufacturer, or wholesaler, shifting consumer behavior is (finally!) giving smaller businesses new leverage. Small is having its moment, and you can take advantage of it if you understand what is getting attention and influencing today’s buyers. Customers now discover businesses and develop trust in them in entirely new ways. This gives smaller brands more opportunities to compete using brand personality, flexibility, and strong customer relationships. More than ever, people want to know the humans behind the business. That’s your edge. In this session, consumer behaviorist and small business champion Shawna Suckow will show you how to turn your size into your biggest advantage. You’ll discover inexpensive, manageable ways to stand out wherever you find customers: online, at events, or in your community. You’ll learn how to use Microstories™ to create connection and conversation, and give customers solid reasons to choose you even when you are not the lowest-priced option. Small business and entrepreneur conferences. Association events and cooperative networks. Marketing and customer experience tracks. Audiences who are stretched thin, burned out, or stuck and need fresh strategies.

Microstories™ How Small Stories Help Customers Trust, Remember, Choose, and Refer You

Your customers are surrounded by businesses making the same claims about quality, service, and trust. If your marketing sounds like everyone else’s, you become part of The Blandscape™. Customers may see you, but will they remember you? Stories are up to 22 times more memorable than stated facts, making Microstories™ the #1 way to stand out, build trust, and stay in your customers’ minds. These short moments reveal who you are, why your work matters, and what customers can expect from you. Consumer behaviorist and marketing truth-teller Shawna Suckow will show you how to find the stories inside your business and use them across your marketing, sales, and customer experience. You’ll learn how to leave The Blandscape™ and become easier to trust, remember, choose, and recommend.

YOUR AUDIENCE WILL BE ABLE TO:

Recognize where your marketing blends into The Blandscape, and how to escape it. Identify everyday moments within your business that can become memorable Microstories™. Use storytelling to build trust, strengthen your customers’ recall, and give them more reasons to choose and refer your business.

THIS IS PERFECT FOR:

Businesses of any size looking to stand out and connect better with customers. Marketing, branding, and customer experience tracks. Sales, entrepreneurship, and small business tracks.

Customer Brandships™ How to Build Unshakeable Loyalty in the age of Customer Skepticism

Your customers want badly to trust businesses. The problem is, they are finding fewer reasons to do it. Shawna’s research found that 98% of Americans distrust businesses more than they did 10 years ago. That trust crisis can become your advantage. Customer Brandships™ are the business version of friendships. Both consumers and buyers crave connection, honesty, consistency, and the feeling that a business actually knows and cares about them, not just their money. In this session, Shawna shows you how to Out-Human the Competition™ by replacing polished promises with believable proof and creating more personal customer experiences. You’ll learn how to turn transactions into relationships and become the business customers choose, return to, and recommend.

YOUR AUDIENCE WILL :

Recognize the behaviors and business practices that weaken customer trust. Find overlooked trust-builders and trustbreakers throughout your customer experience. Apply simple ways to Out-Human the Competition™ through more personal interactions that customers crave.

Turn everyday transactions into stronger evolving customers. relationships that encourage loyalty and referrals.

THIS IS PERFECT FOR:

Business owners and sales teams who want customers to remember more than their features, facts, and prices. Sales, entrepreneurship, marketing and customer experience tracks. Businesses of any size looking to understand, stand out and connect better with today’s

Books

The Roaring Twenties: Marketing & Selling Better in the Post-Pandemic Decade: Creating Strategies for Shifting B2B and B2C Consumer Behavior

Don’t Become Extinct!

Planner Pet Peeves

Small is Your Superpower!: How Small Businesses (Finally!) Can Outsmart Big Brands at Marketing

Topics

Sales Strategies, Marketing Speakers, Customer Service, Consumer Behavior,

Shawna Suckow Reviews

“As a speaker she is dynamic, capturing, and relatable. She inspires attendees and leaves the audience with ideas that make one take action.”

— Senior Marketing & Event Manager

Her fun, interactive style, and deep expertise are a winning combination. hire shawna, you will be glad you did. If you haven’t experienced the genius of Shawna, fix that.

— Client Experience Expert

“I’ve booked some of the greatest speakers in the world, and Shawna is one of the best. She is so, so amazing!”

— C.O.O. · NVAR

“Our event was elevated by Shawna’s presence. The audience left energized and ready to take action on what they’d learned.”

— Conference Organizer · Regional Trade Group

Frequently Asked Questions

1. Who is Shawna Suckow?

Shawna Suckow is an internationally acclaimed keynote speaker, bestselling author, marketing expert, and consumer behavior specialist known as “The Buyer Insider.” She has presented in 17 countries across five continents and helps organizations understand how customers make decisions, build trust, and choose between competing brands. She holds the Certified Speaking Professional (CSP) designation and received the 2020 Iconic Woman Award from the Women’s Economic Forum.

2. What does Shawna Suckow speak about?

Shawna speaks about marketing strategy, sales, consumer behavior, customer trust, branding, and creating memorable business experiences. Her programs include The New Marketing Mosaic, which explores how organizations can stand out in crowded markets, build authentic connections, and attract new clients. She also delivers highly interactive keynotes designed to strengthen networking, encourage collaboration, and help attendees turn conference insights into actionable plans.

3. What audiences is Shawna Suckow best suited for?

Shawna is well suited for corporate conferences, sales and marketing meetings, professional associations, leadership events, business development programs, and industry conventions. Her presentations are particularly valuable for marketing professionals, sales teams, entrepreneurs, business owners, and organizations looking to improve customer relationships, differentiate their brands, and generate sustainable growth.

4. What makes Shawna Suckow different from other marketing keynote speakers?

Shawna brings a buyer-focused perspective to sales and marketing, helping organizations understand what customers actually value rather than relying on traditional promotional tactics alone. Her presentations combine current business insights, humor, audience participation, and collaborative exercises. Rather than encouraging attendees to sit through a passive lecture, she creates opportunities for them to exchange ideas, address real challenges, and develop concrete next steps.

5. How do I book Shawna Suckow for an event?

To check Shawna’s availability or request a quote, contact Eagles Talent Speakers Bureau by calling 973-313-9800, emailing info@eaglestalent.com, or visiting Shawna Suckow’s speaker profile and submitting a booking inquiry.

6. What are Shawna Suckow’s speaking fees?

Shawna Suckow’s speaking fee varies depending on the event format, location, audience size, and specific program requirements. To receive an exact quote, contact Eagles Talent Speakers Bureau by calling 973-313-9800, emailing info@eaglestalent.com, or submitting a check availability request through her speaker profile page.

7. Can Shawna Suckow customize her keynote for my audience?

Yes. Shawna can tailor her presentations to an organization’s industry, audience, and event objectives. Her interactive keynote can incorporate relevant business trends, leadership, marketing, sales, or personal inspiration. She can also facilitate small-group discussions and action planning, helping attendees apply new insights to their professional challenges and establish goals for after the event.

8. What do audiences say about Shawna Suckow’s presentations?

Shawna’s sessions have been recognized for their engaging format, audience participation, and practical value. According to her speaker profile on Midwest Speakers Bureau, her sessions have been voted “Session of the Year” and have received near-perfect scores at many events. Her interactive approach encourages attendees to share ideas, connect with colleagues, and leave with actionable takeaways rather than simply listening to a presentation.