Shawna Suckow, CSP (Certified Speaking Professional), CVP (Certified Virtual Presenter), CMP (Certified Meeting Professional), is a speaker with some serious knowledge of the customer mindset. She was a corporate buyer for 20 years. In 2008, she founded an association of senior-level buyers which now has 2,500 members across North America.
Along the way, Shawna became intrigued with how customers of all kinds were evolving and responding (or ignoring!) to different sales & marketing efforts. She began sharing this insider information to audiences to pull back the curtain, so to speak. She realized that when these professionals had the up-to-the-minute understanding of their customers’ mindsets, they could break through the noise more effectively.
Shawna has shared her research on 5 continents in 17 countries, using real case studies and data interpreted with candor and humor. Her mission is to help audiences understand the ever-evolving customer landscape – now more than ever.
Shawna’s fifth book, due in early 2021, is Third Wave: New Sales & Marketing Strategies for a Post-Pandemic Marketplace. She’s been tracking the major shifts in consumer behavior that will impact us all as we determine how to market and sell in the Next Normal.
What she’s proud of: Honors include achieving the highest designation a speaker can earn (CSP©) – earned by less than 5% of speakers worldwide, Receiving the Iconic Woman award from the global Women’s Economic Forum in 2020, and managing not to gain weight during quarantine.
Three memorable things about Shawna: she played in the World Series of Poker Main Event in 2015. She’s so good at parallel parking, she should get a trophy. Due to a freak badminton injury, she now wears one contact lens.
Did you ever think you’d be nostalgic for 2019? It’s no wonder we all long for a return to normalcy (whatever that means!) after these past two years of upheaval. There’s never been such a condensed period of change in our lifetime, and it’s been heaped upon us nonstop.
When we can’t get off the crazy rollercoaster, humans enter the well-known fight-or-flight-or-freeze mode. Well, Covid has been a rollercoaster more challenging than most of us have ever experienced, and the outcome is uncertain. What many don’t realize is that humans don’t deal well with constant uncertainty. That means we’re all under more stress than we realize.
The good news is that change does not have to equal challenge! It can be truly great if we can get into the right headspace, and harness our circumstances.
In this session, Shawna shares real-life stories of everyday people who have conquered change and come out the other side more resilient and happier. You’ll also do a self-assessment to measure your CTQ© – Change Tolerance Quotient. You can use your CTQ to understand and master your personalized approach to uncertainty.
PARTICIPANT OUTCOMES
