Steve Donahue

Everyone wants to be on a mission to triumph together. The challenge with workplace safety is that zero incidence goals make failure avoidance the game plan. A worthy objective and logical approach, but not engaging or inspiring – like a sports team trying not to lose. The secret to the Steve Donahue’s Epic Story System® is its universal appeal. Blockbuster movies, professional sports and video games generate trillions of dollars by using this same narrative structure to engage fans and customers.

Using brain research, social science and business examples, Steve Donahue demonstrates how the 5 Key Components of the Epic Story® build buy-in to construct a safety culture aimed at greatness. As a bonus, you’ll also boost worker retention and improve employee mental health.

Here’s how Steve Donahue can customize this program:

THE QUEST – Epic stories feature a singular goal. Steve will describe how to reframe your safety objectives to feel like a quest to achieve rather than incidents to avoid.

THE BATTLES – Every epic story has two major battles. Learn how to pick the ones that will build the strongest safety culture in your company.

HEROES – Something goes wrong and the Hero saves the day – that’s an epic story. But in workplace safety, the goal is for nothing to to go wrong. Steve will identify the unique characteristics of a safety culture Hero and how to inspire their actions.

GUIDES – Heroes need someone to show them the way. In the epic story of
sports, the coach is the Guide. In Kung Fu Panda it’s Master Shifu. This pivotal role is essential for building your epic safety culture by developing three crucial qualities.

COMPANIONS – Luke Skywalker had R2-D2 and C-3PO. Quarterbacks have their offensive line. Epic stories need a supporting cast to go all in to achieve the Quest
without seeking the limelight. Learn how to motivate selfless contribution and constant commitment to health and safety goals by telling your own employee driven epic story.

Heroic Leadership in a World of Disruption

Steve Donahue helps leaders drive transformational change by cracking the code of the most powerful narrative in human history. Drawing on a decade of research, Steve has identified 5 components that build a culture of greatness where people feel and act like Heroes on a Quest. Using brain science, business examples and tales from his desert odyssey, Steve shows how to triumph together in a time of change by telling your very own Epic Story.

Audacious Influence in a Social Universe

Everyone is selling something in the social universe. Pro sports is a one trillion dollar industry because it sells an Epic Story where fans are part of the narrative. The crucial transaction is getting others to buy into your story and play a role where everyone wins. This ancient narrative is the newest way to network, sell, persuade and brand. Boldly turn customers into fans and your team into Heroes with the 5 Key Components of The Epic Story System®.

Extreme Engagement in an Era of Distraction

Employees are more engaged with their phones than their jobs. Managers from one generation struggle to motivate workers from another. The answer is not an app. It’s a story-based system that has motivated humanity for over 4,000 years. Harness the power of the 5 part formula that makes blockbuster movies and packs sports stadiums to capacity. Ignite The Epic Story Effect® in your organization and build a culture of extreme engagement.