Steve Lerch is an award-winning international public speaker, consultant, and former Googler, and has become a highly respected voice in the world of digital strategy, marketing, consumer behavior, and innovation.
An in-demand public speaker, Steve has spoken at conferences, trade shows, and board meetings from California to the Netherlands and everywhere in between. He’s served as a guest lecturer at prestigious institutions like Georgetown University and the University of Pittsburgh as well as given keynote speeches for multiple college and high school graduations. His high-energy style perfectly blends humor, inspirational stories, and actionable advice, which makes him a perfect choice for larger more aspirational keynote addresses as well as more specific breakout and education sessions.
Prior to the formation of Story Arc Consulting, Steve spent nine years at Google crafting his unique perspective on the topics of innovation, strategy, and digital marketing. For five years at Google’s Mountain View, CA headquarters, he brought this unique point of view to dozens of major consumer electronics brands, working hand in hand with the likes of GoPro, OtterBox, Roku and many others. Steve leveraged this digital expertise to help with the launch of hugely successful consumer electronics companies like Nest and LifeProof, by assisting them in the design of their first-ever digital marketing campaigns.
After moving to DC in 2015, Steve helped to launch Google’s first foray into the world of Advocacy and Association marketing. He helped the country’s largest membership organizations, advocacy groups, non profits, government agencies, and agricultural checkoff programs better utilize digital tools and strategies to understand and reach their desired audiences.
In addition to building digital marketing strategies, Steve also served as a “Noogler Leader” during his time at Google. This role allowed Steve to be one of the first voices heard by new Google employees during orientation and provided him with the opportunity to teach others about Google’s culture, philosophy, and history. It was through this experience that he gained a deep understanding of how culture can drive innovation.
Leveraging his nine years at Google and the experience gained from serving as a digital strategy consultant to dozens of the world’s most well-known brands, Steve brings independent consulting services to companies of all sizes and across all industries. Steve specializes in offering a high-level outside perspective on a company’s overallvision, goals, and approach to marketing, challenging organizations to think more creatively and to evolve their past strategies and embrace a digital first world. He also offers more specialized expertise in digital marketing, influencer marketing, consumer journey mapping, attribution strategy, and website design.