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Tom Shay

Retail Expert, Founder of Profits Plus

In-Person Fee Range:
Up To $5000
Fee Details
Traveling from:
Arkansas

Why Book

  • Tom Shay provides his insights to small businesses with his list of what to do, what not to do, and what to stop doing. Businesses are sure to adapt their game play to the challenging economy and immediately implement a winning strategy.
  • Tom helps businesses recognize and utilize the necessary components of being successful in today’s competitive world.
  • He prepares the audience with how to zero in on the customers they need to target for increased sales and profitability.

Biography

Tom Shay’s experiences as a fourth generation small business owner provide him with the knowledge and background to present tried and proven ideas to assist owners, managers, and staff with the day to day operation of their business. During the 25 plus years that Tom was a part of the family business, the businesses were ongoing laboratories for the techniques that Tom shares.

He presents proven and time tried ideas on the topics of business strategy, marketing, staff education, sales, and financial management.

A native of Fort Smith, Arkansas, Tom started his first job working in his grandfather’s general store. Tom moved to Florida to join his parents in the family operation they had purchased in 1971. Over the next 26 years, the Shay family owned and operated three businesses. In 1997, Tom sold the business to devote full time to the development of educational program as well as writing magazine columns and books.

In addition to providing proven business building ideas through his writings in over 80 trade publications, Tom has authored twelve books on small business management and a college text book on small business accounting.

As a speaker, Tom earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 8% of speakers worldwide. As a magazine columnist, Tom received three Jesse H. Neal award nominations, the most prestigious editorial honors in the field of business-to-business journalism.

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Programs

Abbott and Costello Teach Business Strategy

While you may have thought of the “Who’s on first” act by Abbott and Costello as purely entertainment, Tom Shay says the famous duo was actually sharing solid ideas of how to operate a small business. Tom Shay will show how all the positions on the team work together to develop a solid plan for developing the proper strategy for a profitable business.

Small Businesses Don't Die; They Just Commit Suicide!

A challenging title to a very important topic. Tom Shay knows it is not the competition that causes a business to fail. Instead, it is the incorrect actions and lack of actions that hurt a business. This enlightening, stimulating and motivating presentation by Tom Shay will send participants home – prepared and ready for developing a plan of action for their business.

Your Customer Doesn’t Live Here Anymore!

What business has not experienced a substantial change in their marketplace? Demographics in most communities have changed. Definitely the buying habits of customers have drastically changed. Tom Shay asks, “Has the business continued to evolve to address the fact that the customer the business has serviced for years has changed their buying habits as their needs have changed?” This session prepares a participant for the daunting task of determining how to zero in on the customers they need to target for increased sales and profitability.

Characteristics of a Successful Business

An individual attending a Tom Shay presentation asked, “What do you consider to be the characteristics of a successful business?” This presentation highlights the key ingredients for those who have already achieved and for those who are working to duplicate the characteristics of a successful business. Learn from Tom Shay’s first hand observation of thousands of successful businesses to know what they share in common.

What It Takes to be a 5-Star Business

Perhaps you know the aspects of becoming a 5-star restaurant, hotel or spa. What about the aspects of how a small business can be considered 5-star? Tom Shay knows. How do the best of the best perform? How is the business more profitable? How do these owners manage their business? How do they have an exceptional staff? What do they do to prepare themselves to maximize their effort at work? These questions and more are answered during this interactive workshop.

Other Topics Available Upon Request

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