Tom Shay’s experiences as a fourth generation merchant provide him with the knowledge and background to present tried and proven ideas to assist owners, managers, and staff with the day to day operation of their business. During the 25 plus years that Tom was a part of the family business, the stores were ongoing laboratories for the management and promotional techniques that are the backbone of the seminars that Tom now produces.
He presents proven and time tried ideas on the topics of: promoting, customer loyalty, business management design, employee skills development, and financial control.
A native of Fort Smith, Arkansas, Tom started his first job working in his grandfather’s general store. Tom moved to Florida to join his parents in the family operation they had purchased in 1971. Over the next 26 years, the Shay family owned and operated three businesses. In 1997, Tom sold the business to devote full time to the development of seminars and writing magazine columns and books.
In addition to providing proven business building ideas through his writings in over 60 trade publications, Tom has authored EZ Cashflow – a book teaching how to accurately forecast your next 12 financial sheets, and a series of books of management tip books beginning with 100 Profits Plus Ideas for Power Promoting and 100 Profits Plus Ideas for Power Managing. As a speaker, Tom has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 7% of speakers worldwide.
Tom and his wife Marilyn reside in St. Petersburg, Florida with their twin sons Darren and Blake.