Gene Marks

Gene Marks

Nationally Recognized Management Expert
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Program Descriptions

MILLENNIALS, CLINTON/TRUMP AND AMAZON.COM: Trends and Issues That Will Impact Your Cash Flow And Profits In The Next Four Years
Want to increase your cash flow and profits over the next 4 years? Then, like many other successful business owners and managers you’ll need to be thinking ahead and taking action now.
In this entertaining, educational and fast paced keynote, Washington Post columnist, business owner and author Gene Marks will answer the most significant questions facing your business over the next four years.

What effect will the soon-to- be largest generation in the U.S. have on your business and profits? How will you sell to them? Why are they different from prior generations? What do you need to know to find, hire and compensate this very different group of people so that they are happy, productive, motivated and profitable?

How will the policies of the next President affect your business over the next four years? What regulations will change? What will happen with taxes, the Affordable Care Act and other legislation coming out of Washington? What actions should you be taking now so that your business can profit from this administration?

Thanks to the cloud, there’s been a proliferation of great technologies and applications that could change your business over the next few years. What are they? What technologies are smart business owners and managers investing in now to ensure that their companies stay profitable, productive and attractive to Millennials and others in the coming years?

YOUR CASH FLOW: How smart business people will double their cash through 2019
“Provocative. Entertaining. Educational. Be prepared to take LOTS of notes.” “We run businesses. And we have responsibilities. People rely on us. Our employees. Our customers. Our suppliers. Our partners. Our families. It is not our job to just make payroll. In fact if you’re concerned about making next week’s payroll, this presentation isn’t for you,” says Gene Marks, whose New York Times, Forbes, INC. Magazine and The Huffington Post columns on management are read weekly by hundreds of thousands of small and medium sized business owners across the country. Gene’s columns, presentations and frequent appearances on Fox Business, Fox News, MSNBC and CNBC are thought provoking and entertaining.

During this 45–60 minute presentation, Gene will cover the latest trends, techniques and tactics used by smart business owners and managers to maximize their cash flow including:

  • key internal and external metrics;
  • which financial statement benchmarks and reports work the best;
  • the latest options for raising cash through crowd funding, grants, micro- loans and other financing sources;
  • techniques for creating budgets and forecasts;
  • how smart managers manage payables and receivables to make the best use of their cash float;
  • the latest technologies, websites, tools and services for cash management;
  • thoughts and best practices for increasing open accounts receivable collection and customer management.

    During this fast paced session, Gene Marks will make you laugh and keep you on your toes with dozens of the latest methods, ideas and thoughts for reducing expenses and building profits….in essence: generating more cash for your business. You will learn cost effective ways for squeezing more profits, boosting your bottom line and keeping a few more customers happy.

    “This is why we make BIG bucks, right?” says Gene. “We’re supposed to be navigating the ship, looking ahead, watching the horizon for potential storm clouds and reacting appropriately to ensure that we stay on course.“

    As business people, we definitely believe in cash. How to make it now and what we need to be doing to continue making it in the future. So join Gene and learn a few of the latest ideas.

    THE MOBILE MILLENNIAL:The 6 Biggest TRENDS, TOOLS and TECHNOLOGIES for Finding and Motivating Millennials
    The recession is over. Unemployment is down. You know this. Your employees know this. And over the next two years, as your company grows, the issue won’t be about just keeping your costs under control. It will be about watching what’s going on in Washington, taking advantage of new opportunities and being smart about your investments. It will be about capitalizing on the latest trends in technology, cash flow and how to find and motivate the very best people. One of the biggest challenges faced by business owners today is attracting and retaining great people. Millen- nials (those 18-34 year olds) make up an enormous part of today’s workforce and survey after survey finds that this generation values flexibility as much and sometimes more than compensation. What technologies, devices, policies and best practices are smart business people using to give their employees (and independent contrac- tors) the freedom to work from anywhere while not compromising security and performance?

    During this entertaining and fast moving session Gene will touch on some of the most important employee related issues in your company including:
  • An update from Washington on any new political developments that will affect your business and actions to take
  • Key issues that need to be addressed in your employee handbook
  • Innovative perks and benefits the big companies offer that you can too;
  • The benefits, costs, risks and rewards of outsourcing, including the latest technology tools to manage your outsourced contractors;
  • The latest ideas for motivating millennials and retaining your best people;
  • The latest technologies for managing your remote employees;
  • A review of the most recent legislation regarding retirement plans;
  • A review of the most recent options for providing health insurance under the Affordable Care Act.

    10 Technologies That Will Significantly Impact Your Industry In The Next 5 Years
    Video, cloud accounting, mobile tech, office collaboration techs, customer relationship management...these are only a few of the major technology trends that are having a significant impact on how we do business, generate leads, sell and service our customers. We’re looking at much change ahead. The next few years will bring big changes in the way we do business and how we drive revenues using technology. What decisions should you be making now that will increase revenues and value in the future? Join Gene Marks a national columnist and expert on sales, marketing and technology as he explains what will impact your business in the next few years. During this session we’ll discuss how smart business owners and managers are:

  • Increasing revenues from their existing customers using this Customer Relationship Management technology;
  • Reducing exposure to data breaches and other losses by selecting and implementing the right security applications for their business;
  • Improving employee productivity with the latest collaboration and communication tools and the best practices for getting the most from these tools;
  • Maximizing their investments and growing their businesses with cloud, mobile and social media technologies;
  • Minimizing overhead and structural costs with new services that perform back office operations more efficiently and quickly;
  • Using web-based services for lead generation and marketing that will generate more revenues.
  • The benefits of moving your accounting operations online so you can handle billing, payments, cash management from any device wherever you are.

  • Videos

    Biography Read more

    Gene Marks is a columnist, author, and small business owner.

    Gene writes every day on business, politics and public policy for the Washington Post and weekly for Forbes, Fortune, Fox Business, Inc. Magazine, Entrepreneur and the Huffington Post.

    Gene has written 5 books on business management, specifically geared towards small and medium sized companies. His most recent is The Manufacturer’s Book of Lists.

    Nationally, Gene appears on Fox News, MSNBC and CNBC discussing matters affecting the business community.

    Through his keynotes and breakout sessions, Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies so they can make profitable decisions.

    Gene owns and operates the Marks Group PC, a highly successful ten-person firm that provides technology and consulting services to small and medium sized businesses.

    Prior to starting the Marks Group PC Gene, a Certified Public Accountant, spent nine years in the entrepreneurial services arm of the international consulting firm KPMG in Philadelphia where he was a Senior Manager.

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    "It was pleasure meeting you as well. Plus a Philly boy to boot! We had our follow up board meeting earlier today. With the education side, every single board member had extremely favorable comments and easily felt the consensus was that you had stolen the show. I can't thank you enough for the dynamic speaking engagement you put on for SEVA. We would absolutely have you back at some point and would strongly recommend you to any other organization. It's special guests such as yourself that help us to grow and maintain the member numbers our association is privileged to have. Thanks again."
    --Canteen Vending