Kelly McDonald

Kelly McDonald

Crafting the Customer Experience for People Not Like You
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Program Descriptions

  • Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don't Understand
  • Customers Your Competitors Don't Understand
  • How to Market to People Who Are Not Like You: The New Market Segmentation
  • Mommy Marketing: How to Win the Hearts and Reach the Wallets of Today’s Modern Mom
  • Changing Demographics and How this Affects Your Business Today and Tomorrow
  • Come Together: Generational Differences and How to Effectively Work with Someone Much Older or Younger than You
  • Diversity in America: the Growing Impact on Work, Organizations & Consumers
  • Customer Service: How to Keep Customers Rushing Back for More
  • Social Media & Marketing: How to Use it to Grow Business in a Low-Cost, No-Cost Manner
  • Tips & Tricks for Taking Social Media to the Next Level
  • Disaster Recovery and Crisis Management Using Social Media
  • How to Connect with Others, Regardless of Age, Wage or Lifestage
  • Relating, Not Translating: How to Market to U.S. Hispanics
  • How to be a Latino-Ready & Latino-Friendly Employer: Insights into Your Hispanic Workforce
  • How to Incorporate Outstanding Customer Service into Your Marketing Plan
  • How to be a Culturally-Ready & Culturally Friendly Employer: Insights into Your Diverse Workforce
  • Why Book Kelly McDonald?

  • Kelly is a marketing and diversity expert as well as founder of the McDonald Marketing Company, twice named one of the top advertising agencies in the U.S.

  • She speaks professionally to small businesses and corporations about marketing insights, social media strategies, and interpersonal relationship development, all with a special focus on "How to Market to People Not Like You" - also the title of her first book.

  • Videos

    Biography Read more

    Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers.”

    Kelly is the author of two books. Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011 and her latest book is titled “Crafting the Customer Experience for People Not Like You.”

    She has been featured on CNBC, in BusinessWeek, on and on Sirius/XM Radio. She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one of the top advertising agencies in the U.S. by Advertising Age magazine.

    As a professional speaker to businesses and organizations, Kelly shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally and with cultural relevance. Her topics are always customized to the specific industry and localized geographically as appropriate.

    Kelly is a member of the National Speakers Association.

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