Kevin Freiberg

Kevin Freiberg, PhD

Leadership Expert and Coauthor of NUTS! and GUTS!
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Program Descriptions

Want to move innovation from a tired cliché to a powerful competitive advantage? Want to make it everyone’s job to innovate?

We layout the preconditions leaders must create to make innovation a way of life—a deeply embedded part of your cultural DNA. Find out how the most creative companies in the world innovate BEYOND customer expectations. Learn what the best leaders do to inspire ingenuity and unleash imagination—to create a place that is perpetually loaded with fresh ideas. We will also take you behind the scenes and show you how, in the face of seemingly insurmountable odds, the people of Tata Motors achieved the impossible by creating the Tata Nano, a 1 Lakh ($2500) car that has taken the world by storm.

Leaders shape culture, which in turn, shapes performance and determines the ultimate financial condition of your business. Leadership is a choice, not a position. If we got rid of your title would people still follow you?

In this theme we unpack the character strengths of great leaders and show you how these strengths play out in some of the world’s most revolutionary companies. Our objective here is to help you dramatically accelerate the development of leaders at every level within your company. We want to help you grow leaders who can energize and inspire others, who refuse to be held hostage by history and who have the GUTS to move your organization in bold new directions.

Engagement and Culture
What if your company had a reputation for being the BEST PLACE, where the BEST PEOPLE, can do their BEST WORK? We’re talking serious competitive advantage!

You can deliver on the brand promise you make to your employees; it means creating a place where impassioned people come to work fully awake, fully engaged and committed to driving growth. We’ll unpack Southwest Airlines’ crazy, yet very purposeful recipe for creating one of the most productive workforces in the world with 37 consecutive years of profitability. The greatest success story in the history of commercial aviation boasts a culture in which 35,000+ people are fully committed and inspired to achieve extremely high productivity, service, safety and financial objectives. This is an exciting, behind-the-scenes look into an all-American, yet globally recognized brand that will help you create your own blueprint for success.

Service and loyalty are the result of leadership from the inside out—the consistent, diehard execution of a “people-first” service philosophy. This theme addresses the critical links between leaders who adhere to a “people-first” philosophy, turned-on, passionate employees who give something of themselves in addition to just doing the job and fiercely devoted customers who evangelistically tell your story.

The research is very clear. Companies known for world-class service, quality and hospitality work hard to create cultures (even in tough times) where employees feel honored and served; people truly trust and connect with each other; seamless collaboration translates into flawless execution and work is fun.

This theme allows you to borrow from the best and create your own “people-first” service strategy. We have written about many of the most admired companies and global service brands around and we’re passionate about revealing the chutzpah and details behind their success.

You learn what it takes to establish a critical mass of players who OWN IT. You know the type; the shakers and movers who take initiative vs. take orders. They don’t make excuses, they make things happen.

They might be victims of a crummy economy, an industry in turmoil or an organization undergoing significant change, yet they refuse to be victimized. Instead, they bring energy, vitality, creativity and the best of themselves to work—they are people of excellence and they create POCKETS OF EXCELLENCE.

You’ll get timeless choices, stories to share and actions to use immediately to create your own pockets of excellence.

New business models are disrupting the old. The rules of your industry are being rewritten. The future is unpredictable and the pace of change continues to accelerate. If you want to be built to last you must be built to change. The only question is: Will the changes you make be opportunity led or crisis driven?

This theme is about getting in the right frame of mind—one that’s hungry for change. It’s about building a YES-FAST culture where people move with a sense of urgency, declare war on complacency and say “yes” to new skills, new relationships, new business models, new products and new markets. You have a choice. You can lean on yesterday’s headlines and hope that what you’ve been doing will carry you into the future, or you can change.

Why Book Kevin Freiberg?

  • Kevin helps business leaders translate the winning strategies from existing world-class companies into their own models of success.

  • He is widely acknowledged for his expertise in helping clients build strong, purposeful cultures that attract top talent and loyal customers.

  • Videos

    Biography Read more

    Dr. Kevin Freiberg is on a short list of global thought leaders Fortune 1000 CEOs turn to for the kind of disruptive thinking that will accelerate innovation and growth.

    Dr. Freiberg is the founding partner of the San Diego Consulting Group, Inc., a leadership, change, innovation and future trends consultancy dedicated to equipping leaders for a world of change.

    Kevin works with forward-looking clients who want to blow the doors off business-as-usual and radically differentiate themselves in a sea of sameness. He has a global practice working with firms in Southeast Asia, Europe, Japan, India, the Middle East, Central and South America, as well as companies throughout the United States and Canada.

    With over 800,000 copies sold worldwide, Kevin is an international best-selling author. His award-winning books introduce you to revolutionary leaders who have disrupted their industries by transforming radical ideas into elegant solutions and world-class experiences customers can’t live without.

    Dr. Freiberg’s articles and interviews have been published in the Wall Street Journal, Business Week, Investor’s Business Daily, India’s Business Standard and Financial Times and Capital Business & Finance Magazine of Dubai.

    Something Personal…My interests include sprinting to keep up with my work-out-aholic wife, doing anything adventurous with our three incredible children, compelling conversations with friends over good wine, and a periodic mental lapse into skydiving.

    I grew up as a competitive snow skier and water skier. I never won a World Cup, but in both sports, I’ve skied with the best in the world. These gifted athletes taught me how to step through fear and adapt to ever-changing competitors, conditions, technologies and geographies. I have learned that if you take enough risks, eventually you will crash. But that’s how you grow. It’s also how you strengthen resilience and develop the ability to bounce back. Most of all, I learned that success is never final. I’m still chasing the best in the world and still getting better.

    To a large degree you are known by the causes for which you fight. Jackie and I are involved in a number of causes we deeply believe in:

    Good News to the Poor, a global movement dedicated to living out the principles of servant leadership.

    Monarch High School, a first-of-its-kind high school for homeless children in San Diego.

    Opportunity International which provides microfinance loans and entrepreneurial training to over four million people working their way out of poverty in the developing world.

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    "Kevin did an outstanding job of educating himself on the client organization and its members. He participated in a 1.5 hour conference call with the co-chairs and had less than one week to prepare. He scored well with the attendees based on comments on-site and evaluation feedback which in now coming in. He was engaging and entertaining. His examples were excellent and right on point. He identified with and related to the audience." 
    --AHF/FSA Management Group

    "Kevin did a fantastic job! Kevin was great to work with. He really researched our brand and our company, more so than anyother of our past keynotes."
    --KOA, Kampgrounds of America

    "Kevin was a hit! He was thorough and on the mark with his research and preparation. He had great remarks and energy galore permeating his entire message. We would definitely use him again!" 

    "Comments from Kevin’s presentation ranged from ‘“best speaker,’” to ‘“top ten’” to ‘“excellent speaker.’” His message was the top agenda item at our senior staff’s Monday meeting." 
    --Maryland Hospital Association

    "Kevin’s message was the highlight of our event. His talk was very interactive, engaging and entertaining. It was evident that Kevin understood the Health Care industry and he did a superb job of wrapping his message around our specific market and objectives."