Sam Richter

Sam Richter

Sales Training & Relationship Building
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Program Descriptions

Know More! Selling: ​Know more than you ever thought you could (or should) about your prospects, clients, and competition.
​​Business and sales is all about personal relationships. When you know more about your prospects and clients, you're better able to relate on a personal level, build more meaningful connections, identify triggering events, tailor offerings, and ensure relevancy. Most important, studies show that when you practices Sales Intelligence, you'll win two times more business!

Know More! Reputations: Your Personal Brand can Make or Break Your Business Brand
​ In today's instant communication and social networking world, it's easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, and even email is not limited to private networks and friend groups. Rather, there's a good chance that what you say online and what is said about you and your company is searchable, and archived, FOREVER!

Think/Thank: And Other Rules for a Purpose Driven Life
​Does it ever seem like work is all-consuming and that your priorities are out of whack? Are you sometimes on edge with how you deal with others, or feel disappointed when family, colleagues, and friends don't meet your expectations? In these challenging times, it's easy to get frustrated and worry over things where you have no control. It doesn't have to be that way.


Biography Read more

The Internet has RADICALLY CHANGED the way that people buy and sell. Buyers have more information than ever, and they don't have time to waste in data gathering meetings. Yet while buying behavior has changed, people still sell pretty much the same way they have for the past 50 years. THAT'S CRAZY!!!

If your sales and marketing teams aren't taking advantage of social networks like Facebook, LinkedIn, Twitter and others as intelligence gathering tools; if you're not using the secret search tricks that Google and other websites provide to learn more about prospects, clients, and competitors - THEN YOU'RE MISSING OUT ON BIG TIME BUSINESS.

Considered one of THE world's foremost Sales Intelligence thought leaders, Sam Richter takes something everyone intuitively knows - Knowledge Is Power! - and turns it into reality. Every sales training program and book teaches the value of knowing what's important to the other person and connecting on a personal level. But no one tells you HOW to do it. Until now!

Through real-world examples, humor, success stories (and some failures), and via his unique interactive and fast-paced manner, Sam will guide you through the world of online information, how to find it and how to apply it to build meaningful prospect and client relationships. His programs will WOW! you and your attendees, and he's guaranteed to be one of the most high-content, take-home-value presenters your organization has ever had.

What Sam teaches is RELEVANCE ACCELERATION -- how to tell your company's story in a manner that your buyer cares about and wants to hear. Sam's completely customized programs will shock you, sometimes scare you, and always provide you new and innovative ways to find new prospects, connect with people, and build powerful and meaningful business relationships.

Sam Richter is an internationally recognized expert on sales, marketing, and leadership. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands.

Sam has been featured in thousands of television and radio programs, national and online publications, and he presents his customized Know More! keynote and training programs to audiences around the globe. He is the author of the best-selling and award-winning book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success.

Sam is founder and CEO of SBR Worldwide/Know More! He recently was named one of the Top 25 Most Influential People in Sales by InsideView. He has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award – the "Oscars" of the software industry – for Best E-commerce Software. Sam is a member of the Business Journal's "Forty Under 40" list honoring the top Minnesota business leaders under the age of forty. He also was a finalist for Inc. Magazine's Entrepreneur of the Year and he's one of the more highly recommended persons on LinkedIn.

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team.

Sam lives in Minnetonka, Minnesota with his wife and two children, serves on the board of a number of for-profit companies, and volunteers his time to numerous non-profit organizations.

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