Sam Richter

Sam Richter

Sales Training & Relationship Building
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Program Descriptions

Every YES Begins With a Know
Web Search Secrets to Know More, So You Can Win More
You don't get a second chance to make a great first impression. What's the first thing out of your mouth? Is it about you and your company? Or is it about the other person and what he or she cares about? Do you make your prospect or client feel important? Are you relevant? It's no longer enough to be interesting. In today's world, you need to be interested. In this dynamic presentation, you will discover…

Web search secrets that you never thought possible for finding leads, creating lists, uncovering opportunities, identifying trigger event, and understanding decision makers.

Tips and tricks for using social media as sales and competitive "intelligence agents;" find the prospects who fits your desired profile, and learn more about the individual so that in every meeting, you're building a meaningful connection (without seeming like a stalker).

How to access and leverage the "Hidden Web," or the majority of the valuable online information that is invisible to search engines.

How to use information to differentiate from the competition, generate warm referrals, tailor offerings, build deeper relationships with any client, and bottom more business.

From CEOs with limited technical ability to those who have grown up using the Internet, everyone in the audience will learn a ton, and most important, they will be able to immediately implement their new-found knowledge. This high energy, motivating, incredibly high content presentation has a huge "WOW" factor – you will be shocked at what you don't know (but soon will).

Don't Steal the Cheesecake
Personal Branding and Online Reputation Management in a Digital World
In today's instant communication and social networking world, it's easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, leave as a voicemail, say or do in front of a hidden camera, and even email is not limited to private networks and friend groups. Rather, there's a good chance that what happens in a digital format and what is said about you and your company is public, searchable, and archived, FOREVER! In "Don't Steal the Cheesecake" you will learn...

What is a "personal brand," why you already have one, how to enhance it, and how your personal brand can dramatically impact your company's brand and reputation.

The dangers of sharing too much information, what can happen if you're not careful, and how to respond in a digital format when you're angry, so you don't become a "YouTube Sensation."

What a company can, and cannot, do as it relates to what an employee posts on his/her personal social networks, and how to monitor, work with, and train staff to communicate in a digital world.

Inside secrets on how to manage your online presence and Google rankings (for non-technical people) so when people search for information on you, that you control what they find.

This thought provoking, super entertaining, and somewhat scary program will provide you very practical ideas you can immediately implement to improve your brand, stay out of trouble, and craft/manage your digital reputation.

Know More! Selling (Part I)
Search Secrets to Find More Leads, Provide More Value, Close More Deals, and Make More Money
When you know more about your prospects and clients, you're better able to relate on a personal level, generate meaningful rapport, ask challenging questions, identify new leads, and generate powerful referrals. Most important, studies show that when you practice Sales Intelligence, you'll win two times more business. In this dynamic presentation, you will discover...

How to find information in ways that you never thought possible including existing lead lists, inside information on companies and industries, and personal information on prospects and clients.

How to use social media as a powerful sales and competitive "intelligence agent," and how to access the "Invisible Web" to find information that most think is not available online.

How to leverage information to ensure relevancy, gain permission to ask challenging questions, and provide ongoing value to both prospects and clients.

This high energy, motivating, incredibly high content presentation is the perfect complement to any existing sales training and process. Learn the "how to" when it comes to finding information that you can use to engage with prospects and clients in ways that are relevant to what they care about.

Know More! Selling (Part II)
Advanced Search Secrets to Know Even More About Industries, Companies, and People
In Know More! Selling Part I, you learned web search secrets that you can use every day to find information on prospects and clients. In Part II, you’ll learn the inside techniques that many professional business intelligence experts don’t even know including… Google search algorithms for finding existing lead lists, membership directories, competitor proposals, past and current RFPs, and more.

How to mine social media to identify ideal prospects, generate strong referrals, and follow-up with others in ways that they care about.

Hidden websites and tools that reveal the inside information on companies and people, and that can even help you create a pipeline of leads before the lead even exists.

Most important, you’ll learn how to QUICKLY find and LEVERAGE the right information, so your time is spent meeting with prospects and clients, winning more business, and making more money.

Know More! Relationships
Search Secrets to Know More About Others So You Can Provide More Value, and Win More Business
In today’s commoditized world, business is all about relationships. When you know more about your prospects and clients, you're better able to relate on a personal and meaningful level, identify more opportunities, tailor services, and ensure relevancy. In this dynamic presentation, you will discover…

Web search secrets that you never thought possible for finding the in-depth information on people and what they deeply care about.

Tips and tricks for using social networks and "hidden" websites as "intelligence agents," ultimately giving you permission to ask in-depth and even challenging questions.

Innovative ways for generating referrals, and having others tell your story and make valuable introductions to key decision makers.

How to leverage information to make a great first impression, provide relevant value, stay in touch with in meaningful ways, and generate genuine mutually beneficial relationships.

This high energy, motivating, incredibly high content presentation has a huge "WOW" factor with immediate take home value. You will be shocked at what you don't know (but soon will).


Biography Read more

The Internet has RADICALLY CHANGED the way that people buy and sell. Buyers have more information than ever, and they don't have time to waste in data gathering meetings. Yet while buying behavior has changed, people still sell pretty much the same way they have for the past 50 years. THAT'S CRAZY!!!

If your sales and marketing teams aren't taking advantage of social networks like Facebook, LinkedIn, Twitter and others as intelligence gathering tools; if you're not using the secret search tricks that Google and other websites provide to learn more about prospects, clients, and competitors - THEN YOU'RE MISSING OUT ON BIG TIME BUSINESS.

Considered one of THE world's foremost Sales Intelligence thought leaders, Sam Richter takes something everyone intuitively knows - Knowledge Is Power! - and turns it into reality. Every sales training program and book teaches the value of knowing what's important to the other person and connecting on a personal level. But no one tells you HOW to do it. Until now!

Through real-world examples, humor, success stories (and some failures), and via his unique interactive and fast-paced manner, Sam will guide you through the world of online information, how to find it and how to apply it to build meaningful prospect and client relationships. His programs will WOW! you and your attendees, and he's guaranteed to be one of the most high-content, take-home-value presenters your organization has ever had.

What Sam teaches is RELEVANCE ACCELERATION -- how to tell your company's story in a manner that your buyer cares about and wants to hear. Sam's completely customized programs will shock you, sometimes scare you, and always provide you new and innovative ways to find new prospects, connect with people, and build powerful and meaningful business relationships.

Sam Richter is an internationally recognized expert on sales, marketing, and leadership. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands.

Sam has been featured in thousands of television and radio programs, national and online publications, and he presents his customized Know More! keynote and training programs to audiences around the globe. He is the author of the best-selling and award-winning book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success.

Sam is founder and CEO of SBR Worldwide/Know More! He recently was named one of the Top 25 Most Influential People in Sales by InsideView. He has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award – the "Oscars" of the software industry – for Best E-commerce Software. Sam is a member of the Business Journal's "Forty Under 40" list honoring the top Minnesota business leaders under the age of forty. He also was a finalist for Inc. Magazine's Entrepreneur of the Year and he's one of the more highly recommended persons on LinkedIn.

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team.

Sam lives in Minnetonka, Minnesota with his wife and two children, serves on the board of a number of for-profit companies, and volunteers his time to numerous non-profit organizations.

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"Your Know More! Selling program scored the highest of all of our seminar topics in terms of overall value to the customers and their businesses, and 100% of your attendees said they walked away with ideas that they could apply. Attendees repeatedly described your program with words such as 'awesome,' 'WOW!' and 'fantastic!' I heard nothing but raves and accolades about you and your program content, including 'best presentation ever' and 'by far the best presentation in the program's history!!' You had an amazing impact on our customers. Thank you for being part of our conference."
--S.P. Richards Company

​ ​ "After attending Sam's Know More! training, we immediately used his methods to find information on a prospect and in our first meeting, when the prospect asked, 'what did we know about him and his business?' we rattled off an incredible amount of information, both professional and personal. It gave us a HUGE edge and lots of confidence. The result: we landed a $4 million dollar account, with more to come. I'm incredibly excited because we just scratched the surface of utilizing what we learned from Sam and Know More! This intelligence gathering is one of the biggest revelations I've had in my 24 years in the business."
--Major Brokerage Firm (firm name available upon request)

​ ​ "I found your presentation incredibly valuable and insightful. I was a bit skeptical coming in as I've spent more than $20,000 on sales consultants, marketing consultants, and social media consultants resulting in absolutely no leads, let alone any sales. However, I am convinced that I will get more value and results from the investment I made in today’s presentation than I have in all of my prior."
--Avail Advisors