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A power shift has occurred in the world of customers and clients today. No longer do institutions and authority figures hold the keys. Today power, information, and influence are shared between customers and sales professionals creating new challenges and opportunitiesfor entire industries. How will you respond to this dramatic evolution?
In the Shine, Seth Mattison will dissect how world class firms, leaders, and sales producers are meeting the elevated expectations of more sophisticated and demanding customers by demonstrating an entirely new set of relationship competencies required to compete and win business in this new complex and competitive environment.
Why Book Seth Mattison?
I started formally studying workforce trends and generational dynamics almost 10 years ago but I’ve spent a lifetime learning about how each generation’s story shapes their view of the world and trends impacting our society.
I was born on 4th generation farm in Minnesota where I grew up working along side my father, my grandfather, and my great grandfather. 3 Generations of men whose experiences ran from WWI, The Stock Market Crash, The Great Depression, WWII, The Cold War, Vietnam, etc. They were history buffs and storytellers and pretty remarkable men to grow up around.
Now being a child of the early 80s, I’m just old enough to have been around before mobile devices could be used to entertain/distract children so for me, tractors like the one shown below, became classrooms filled with history lessons and stories of past generations. It was here that I was exposed to the idea that each generation has their own unique story.
Of course we all have our own individual stories but we’re also a part of a larger cultural story. My mission with our work at FutureSight Labs has always been about understanding and sharing these generational stories to help make sense of the cultural shifts we’re all experiencing both in society as well in our organizations.
I personally believe there’s never been a more important time then right now for a conversation about who we are and where we’re going as we charge headlong into this new world of work.
We are witnessing the greatest fundamental shift the world has seen in the way we organize, collaborate, connect and contribute since the industrial revolution.
For the past decade we’ve looked at what I believe to be some of the most important trends to impact how we build relationships both in the workplace as well in the marketplace, how we lead our teams, how we connect with our colleagues, and how we will ultimately position our organizations to win in the new world of work. We look forward to sharing these insights with you.