Dirk Beveridge

Most businesses agree that they must reinvent their business before someone else does. But as you continue to operate the business for today, how can you unleash the spirit of innovation to build a relevant, stronger, and more profitable future? In this inspiring keynote, you will explore The Innovative Business™ framework that provides a practical model for creating transformative and innovative change. In this research-based and passionate presentation, Dirk will detail:

• How all innovation begins by envisioning a future reality
• How to create a culture of innovation
• How to put an obsession with the customer at the core of your value proposition
• How to rethink your business model
• How leaders can tap a fury of the status quo to lead change, transformation, and innovation

Embarking on an innovation journey is no easy task. If it were, everyone would be doing it. Determining whether you have an innovative mindset—and if not, what you need to do to get there—is the first step. Through Dirk’s research of some of the world’s most innovative large and mid-market businesses, he has identified eight mindsets that innovative businesses and their leaders share and that have driven their success. In this inspiring and motivational presentation Dirk will detail the eight mindsets and the philosophy behind them, along with case studies you’ll immediately learn from.

Each attendee will have the ability to take an online Innovative Mindset Assessment before or after Dirk’s presentation to enhance their learning and identify their individual innovative mindset score.

We are living in disruptive times.  In fact 76% of business leaders surveyed believe we are living in an environment we could call the age of disruption.  Leaders are challenged by the constant pressures that come at them from all directions.  The pressures could be competitive from the marketplace, or come as a result of new government regulations, shifting demographics, the accelerating pace of technology, and more.  Navigating these big shifts to create a sustainable and relevant business has become the new mandate.

Today’s transformative leaders will seize the moment by making sense of the disruptive forces and crafting a narrative and strategies that unite their organization around the why, how, and what of change.

In this keynote presentation, Dirk Beveridge will outline the new rules, models, and tools leaders must adopt in disruptive times. Among The Lessons Shared:

• The disruptive wheel of change and what transformative leaders must do to control their organization’s destiny.
• Why and how transformative leaders develop a “Peering Into The Future” disposition as they compete for the future.
• How a well crafted vision becomes a unifying force that drives change.
• What transformative leaders do to root out mediocrity and foster a culture of excellence.

The world’s top-performing salespeople are not interested in “getting my fair share.” They are laser-focused on EARNING more than their fair share. They have the mindset, skill sets, and execution capabilities to take more from the market than the market is willing to provide.

They EARN more than their fair share through an integrated sequence of interactions with the customers they strategically choose to invest in as a Sustaining Resource.

In this session Dirk will detail exactly how these top performers position themselves in their territory and within their strategic accounts. You will leave with an understanding and a roadmap of the five critical success factors of outperforming the market.

• Customer obsession through needs analysis
• Run to problems with urgency
• Market-integrated solutions to improve the customer’s business
• Recognize the customer’s changing needs
• Deliver on the customer’s desired business outcomes

Dirk will lead you through a proven framework that will help you identify your “biggest, baddest, boldest” idea from his keynote to lift and shift this “game changer” into your business. You’ll identify your desired end result, the critical importance of your idea, the obstacles to execution, a plan for obliterating those obstacles, and then a specific path for moving forward. You’ll return inspired to innovate and create change with momentum and commitment on your side.