StorySelling: How to Win the Sale with Story
No matter what they're selling or how long they've been selling it, many sales pros are aware that stories are an effective strategy, but few understand just how much more effective strategy, but few understand just how much more effective a few stories will make them.
In StorySelling, Kindra tackles common sales concepts with a storyselling twist. How to disrupt the decision-making process, how to communicate or add value to what they're selling, how to get the client talking more... all with story.
Kindra will work together with the client to understand their sales process and work to use story examples that are customized and relevant to their industry.
THE IRRESISTIBLE POWER OF STRATEGIC STORYTELLING
The shift from a transactional economy to a connected one has people scrambling; when surveyed, companies admit they believe a substantial portion of their revenue is under threat as a result. Businesses, brands, sales forces, marketing teams and leaders at all levels are desperately trying to capture attention and resonate with consumers who expect more. Is there a secret weapon? A silver bullet to humanize and connect? Yes. The answer is strategic storytelling.
The problem? In its rapid rise in popularity, “storytelling” has been reduced to unactionable jargon. Everyday businesses and individuals miss critical opportunities to connect with their elusive audiences in powerful and profitable ways because they lack a storytelling skill. Until now.
Kindra Hall has presented this storytelling keynote for audiences around the world and across industries to equip them with this essential skill for success in a connected economy. Far from jargon or fluff, Kindra’s approach to storytelling is razor-sharp and immediately actionable. The result: Using Kindra’s blueprint for effective storytelling, attendees leave empowered and equipped to close more sales, build better relationships, or blow up their brands by leveraging the irresistible power of their stories.
Best Audience: Sales Conferences, Kickoffs & Trainings
This fast-paced StorySelling keynote will have your sales force re-thinking how they pitch, propose or present to clients. Kindra, a former vice president of sales, breaks down the power of strategic storytelling to influence buyer’s behavior and, ultimately, close more deals.
This keynote easily aligns and adds depth to your existing methodology. Kindra walks through compelling, even shocking, research proving story’s ability to render price irrelevant, fast-track trust and likability, double efforts and create a lasting, advantageous impression.
Capturing attention in today’s distracted marketplace requires a sophisticated strategy that appeals to both logic and emotion. Kindra teaches audiences the stories they must be able to tell, how to find them, and in which scenarios they will yield maximum results. She inspires audiences and gives them the confidence to switch to the story default in high-stakes sales situations to increase their effectiveness, enhance their relationship, and ultimately generate more revenue.
The prevailing outcome of this keynote will be a sales organization more capable of connecting with clients and able to stand out in a competitive selling environment.
STORY YOUR WAY TO SUCCESS
This keynote will revolutionize the way your distributors approach every sales interaction—switching from product facts to telling engaging stories. As the personal storytelling advisor to New York Times Best Selling author Darren Hardy, Kindra empowers direct sellers to switch to the story default for maximum impact.
The greatest leaders in the network marketing industry influence, motivate and inspire their prospects and teams. This requires more than knowledge about the products or understanding of the compensation plan; a consultant’s success is entirely dependent their ability to communicate the transformation joining their company creates. Second only to developing the courage to seek new prospects, transformational storytelling is the most important skill for success in the direct selling industry.
Through compelling research, profound case studies, and captivating stories of her own, Kindra will elevate individuals on all levels of your company. The outcome of this keynote is an army of individuals ready to change lives with the story of how your company changed theirs.
HALF DAY STORYTELLING WORKSHOP
The Storytelling Secret Weapon in Action
This workshop is designed to first generate participant excitement about the simple shift to telling compelling stories to close sales, enhance a brand, raise funds or become a transformational leader. Through research, case studies, and her own expertly-told stories, Kindra proves that not only is strategic storytelling a skill worth developing, it’s worth developing immediately.
From there, Kindra helps participants identify the three most important stories to tell for their particular goals. With specific techniques, attendees work together to start identifying their own stories. Under Kindra’s guidance, individuals will workshop stories of their own in front of the group.
The outcome of this half-day event is everyone walks away with a story they can use to enhance their effectiveness in each of their roles.
Why Book Kindra Hall?
Kindra Hall is President and Chief Strategy Officer at Steller Collective, a marketing agency focused on the strategic application of storytelling to today’s communication challenges. Kindra is one of the most sought after motivational speakers trusted by global brands to design and deliver business amplifying, revealing, interactive keynotes that inspire teams to better communicate the value of their company, their products and their individuality to accelerate personal and professional growth.
What began as a chance encounter at age 13 with a storytelling cassette tape grew into a complete understanding of the craft, methods and science of storytelling, in its most pure form…free of promotion or agenda. She has been a National Champion storyteller (yeah, they have those), member of the Board of Directors of the National Storytelling Network and has her master’s degree in communications where she conducted original research in the role that storytelling plays in defining and revealing culture.
Today, Kindra’s work can be seen in a weekly column at Inc.com, and featured in SUCCESS Magazine, Entrepreneur.com and behind the scenes in New York Times best selling books. Kindra is a former Director of Marketing and VP of Sales. She is a published author, an award-winning columnist and guest faculty at Harvard Medical School.
Kindra frequently works with innovative brands like ConAgra, Stryker, Target and Hilton Hotels to use the irresistible power of storytelling to capture attention and connect in a distracted marketplace. Kindra has become a conference favorite for her clients who invite her back for consecutive annual events. Her presentations include revealing research, eye-opening case studies and, of course, stories attendees will remember and retell long after the event ends. Audiences leave inspired and motivated to apply Kindra’s actionable content.
Kindra lives in New York City with her husband, young son and daughter. When she is not traveling around the world speaking, Kindra can usually be found at spin class or at home with the family. And while she’ll never win a bake sale—she’s a welcomed guest-reader in her kids’ kindergarten and preschool classes.