StorySelling: How to Win the Sale with Story
No matter what they're selling or how long they've been selling it, many sales pros are aware that stories are an effective strategy, but few understand just how much more effective strategy, but few understand just how much more effective a few stories will make them.
In StorySelling, Kindra tackles common sales concepts with a storyselling twist. How to disrupt the decision-making process, how to communicate or add value to what they're selling, how to get the client talking more... all with story.
Kindra will work together with the client to understand their sales process and work to use story examples that are customized and relevant to their industry.
THE IRRESISTIBLE POWER OF STRATEGIC STORYTELLING
The shift from a transactional economy to a connected one has people scrambling; when surveyed, companies admit they believe a substantial portion of their revenue is under threat as a result. Businesses, brands, sales forces, marketing teams and leaders at all levels are desperately trying to capture attention and resonate with consumers who expect more. Is there a secret weapon? A silver bullet to humanize and connect? Yes. The answer is strategic storytelling.
The problem? In its rapid rise in popularity, “storytelling” has been reduced to unactionable jargon. Everyday businesses and individuals miss critical opportunities to connect with their elusive audiences in powerful and profitable ways because they lack a storytelling skill. Until now.
Kindra Hall has presented this storytelling keynote for audiences around the world and across industries to equip them with this essential skill for success in a connected economy. Far from jargon or fluff, Kindra’s approach to storytelling is razor-sharp and immediately actionable. The result: Using Kindra’s blueprint for effective storytelling, attendees leave empowered and equipped to close more sales, build better relationships, or blow up their brands by leveraging the irresistible power of their stories.
Best Audience: Sales Conferences, Kickoffs & Trainings
This fast-paced StorySelling keynote will have your sales force re-thinking how they pitch, propose or present to clients. Kindra, a former vice president of sales, breaks down the power of strategic storytelling to influence buyer’s behavior and, ultimately, close more deals.
This keynote easily aligns and adds depth to your existing methodology. Kindra walks through compelling, even shocking, research proving story’s ability to render price irrelevant, fast-track trust and likability, double efforts and create a lasting, advantageous impression.
Capturing attention in today’s distracted marketplace requires a sophisticated strategy that appeals to both logic and emotion. Kindra teaches audiences the stories they must be able to tell, how to find them, and in which scenarios they will yield maximum results. She inspires audiences and gives them the confidence to switch to the story default in high-stakes sales situations to increase their effectiveness, enhance their relationship, and ultimately generate more revenue.
The prevailing outcome of this keynote will be a sales organization more capable of connecting with clients and able to stand out in a competitive selling environment.
STORY YOUR WAY TO SUCCESS
This keynote will revolutionize the way your distributors approach every sales interaction—switching from product facts to telling engaging stories. As the personal storytelling advisor to New York Times Best Selling author Darren Hardy, Kindra empowers direct sellers to switch to the story default for maximum impact.
The greatest leaders in the network marketing industry influence, motivate and inspire their prospects and teams. This requires more than knowledge about the products or understanding of the compensation plan; a consultant’s success is entirely dependent their ability to communicate the transformation joining their company creates. Second only to developing the courage to seek new prospects, transformational storytelling is the most important skill for success in the direct selling industry.
Through compelling research, profound case studies, and captivating stories of her own, Kindra will elevate individuals on all levels of your company. The outcome of this keynote is an army of individuals ready to change lives with the story of how your company changed theirs.
HALF DAY STORYTELLING WORKSHOP
The Storytelling Secret Weapon in Action
This workshop is designed to first generate participant excitement about the simple shift to telling compelling stories to close sales, enhance a brand, raise funds or become a transformational leader. Through research, case studies, and her own expertly-told stories, Kindra proves that not only is strategic storytelling a skill worth developing, it’s worth developing immediately.
From there, Kindra helps participants identify the three most important stories to tell for their particular goals. With specific techniques, attendees work together to start identifying their own stories. Under Kindra’s guidance, individuals will workshop stories of their own in front of the group.
The outcome of this half-day event is everyone walks away with a story they can use to enhance their effectiveness in each of their roles.
Why Book Kindra Hall?
Kindra Hall is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Kindra is one of the most sought after keynote speakers trusted by global brands to deliver presentations and trainings that inspire teams and individuals to better communicate the value of their company, their products and their individuality through strategic storytelling. What began as a storytelling assignment in 5th grade, grew into a passion for not only telling stories, but a mastery for teaching others the methods and science of storytelling so they can better tell their own.
She was a National Champion storyteller (yes, they have those), member of the Board of Directors of the National Storytelling Network and has her master’s degree in communications where she conducted original research studying the role of storytelling in defining and revealing organizational culture.
Kindra is a former Director of Marketing and VP of Sales. Today, Kindra’s work can be seen at Inc.com, Entrepreneur.com and as a contributing editor for SUCCESS Magazine. Kindra’s message spans all industries and her clients include Facebook, Hilton Hotels, Tyson Foods, Target, Berkshire Hathaway and the Harvard Medical School. Her much anticipated book will be released by Harper Leadership in the fall of 2019.
Regardless of the industry, Kindra has become a conference favorite for her clients. The blend of inspiration and education in her keynotes mean that audiences leave feeling excited and equipped to finally put their stories to work in a tangible way. Kindra lives in Manhattan with her husband, young son and daughter. When she is not traveling around the world speaking, Kindra can usually be found at spin class or in Central Park with her family.