WHEN GENERATIONS CONNECT
COMMUNICATING ACROSS GENERATIONAL DIVIDES
Four distinct generations are working together shoulder to shoulder, each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the board and rules are being rewritten. Organizations are feeling the pain of generations as they struggle to manage productivity and morale while maintaining high standards of quality and service in a challenging economy. When Generations Connect demonstrates not only why it’s important to understand what shaped the generations, but why they behave the way they do. Find out how generation gaps hit the bottom line. Learn what to do about the approaching talent gap; grasp the keys to retaining the generations you need most and discover how to convert this form of diversity from an obstacle into an opportunity.
BREAKING INTO THE MILLENNIAL MIND
STRATEGIES FOR RECRUITING, RETAINING AND MOTIVATING
Business is being rocked by a powerful generation that is going to comprise 75% of the global workforce by 2025. Millennials (born 1980-1995) – the first generation to rival Baby Boomers in population size – are showing up at work with their own set of attitudes, expectations and values. Tech-savvy, demanding and ambitious, they’re bringing with them an entirely new way of doing business. How prepared are Gen Xers, Baby Boomers and Traditionalists to manage them? Breaking Into the Millennial Mind offers strategies for recruiting, retaining and motivating this influential new workforce. Companies that are forewarned and forearmed will reap the rewards of the Millennial generation’s talents and their creative and pragmatic approach to the world of work.
EMERGING GENTRENDS + WHY THEY MATTER
Each generation has left a unique footprint on the fabric of our society. Shaped by their unique generational personalities, the lasting legacies can be traced back to impactful trends that different generations have championed. This presentation will examine some of the freshest trends that have been identified by our generational junkies. From Millennials and their disruption of hierarchy that has ushered in the era of the network, to Boomers and the way they continue to rage against aging and redefine what it means to retire, Trend Talks will shed light on these fascinating trends and examine their potential influence on the workforce, marketplace, and our culture in general.
SELLING AND MARKETING TO THE FOUR GENERATIONS
To truly understand their customers, salespeople must think beyond income level, education, buying preferences, and spending habits. The best salespeople need a clear understanding of who the generations are in today’s marketplace, how they differ, and how their unique needs play out in the sales process. This presentation helps audiences understand which sales approaches and techniques appeal to each of the four generations by demystifying generational marketing and offering hands-on advice for marketers and salespeople who want to think in new ways about reaching these diverse demographics of customers and clients.
LEADERSHIP FOR EVERY GENERATION
Leadership today is more complicated than ever before. It is no longer necessarily determined by one’s position on an organization chart or skills and experience on a resume. With roles constantly changing, being a leader can simply mean being reliable and responsible, regardless of age or rung on the corporate ladder. From attitudes about loyalty to staying on the cutting edge, each generation brings unique leadership traits to work. While some try to figure out which generation’s way of leading is best, in reality no generation is better or worse; they’re just different. Our speaker(s) will help you identify the obstacles and opportunities for leadership within each generation and understand the potential impact everyone can make as a leader.
REVERSING THE FLOW OF GENERATIONAL LEARNING
While many generational training sessions talk about how organizations can change their tactics to cater to the new generation entering the workforce, very few teach Millennials about the more experienced employees in their workplace and how best to work with them. This true “two-way street” mindset fosters an environment of respect, effective communication and team synergy. Millennial Boot Camp is an interactive, entertaining educational program for Millennials, taught by a Millennial expert on the BridgeWorks team. Millennials will learn first-hand from a member of their own generation about Traditionalists, Baby Boomers and Gen Xers and gain strategies on how to best communicate with each generation.
MEET THE NEXT GENERATION
The Millennials are here and are making their mark on the world and the workplace. But a new generation is ready to shake things up once again. Gen Edge (the generation born after 1995) is poised to be the most driven, competitive, and resourceful generation to date. They have already lived through a recession and witnessed multiple terrorist attacks on the home front and across the globe. Raised by hyper-realistic Gen X parents, they’ll be forgoing participation awards and focusing on real results. Though they’ve been immersed in a highly connected world of technology their whole lives, Gen Edgers are surprisingly adept at knowing when to unplug. The research is ongoing, but all signs point to Gen Edge being a force to be reckoned with. This presentation will give you an intro into a fascinating new generation that is proving to be incredibly sharp, down to earth, and determined to succeed.
JUST FOR ASSOCIATIONS
ENGAGING FOUR GENERATIONS OF MEMBERS
Associations exist primarily to serve their members. But serving is tougher today as key resources are shrinking and government has taken a diminished role in funding programs. In addition to these challenges, today’s associations are made up of four diverse and outspoken generations of members. While Traditionalists and Baby Boomers have been loyal attendees for a long time, Generation Xers, and Millennials are proving tougher to attract and retain. Putting on a great conference or convention is no longer enough.
The key is figuring out the right scale and combination of services needed to satisfy each generation of members. How do the expectations of each generation differ around engagement—working relationships, time commitments, and returns they should expect from association membership? The ability to capitalize on each generation’s energy, expertise, and leadership potential has never been more critical.
4GIVING: RECRUITING FOUR GENERATIONS OF DONORS
Nonprofit organizations suffer the same frustrations and face the same workplace problems as profit making companies. To be effective, nonprofits need good leadership, strong management systems, marketing savvy, and an ongoing commitment to excellence. They also need to understand what motivates four generations of staff, volunteers and donors to give their time and their money. Awareness of generational differences is crucial to organizations that must compete for well-qualified and loyal workers when resources are limited. What messages will attract skilled workers to the nonprofit world? What does it take to make connections with Traditionalists, Boomers, Generation Xers, and Millennials, so they not only donate but also keep giving? How does acknowledging donors of each generation differ? Board members, staff and hands-on service providers will learn to reach across generation gaps and build lasting bridges.
￼INDUSTRY SPECIFIC SPEECHES
BridgeWorks works hard to customize presentations that resonate with every industry and client. Sometimes, generational issues experienced in a particular industry can be incredibly specific. In response to that, we’ve created a few presentations specific to the industries of hospitality, finance and healthcare.
FROM HANDSHAKE TO HASHTAG
HOW THE GENERATIONS ARE TRANSFORMING THE WORLD OF HOSPITALITY
It’s no secret that each generation has a distinct generational personality, and we’re seeing more and more the impact that these personalities have on everything from the way they do business to the way they enjoy their leisure time. It’s important that leaders in the world of hospitality understand the key differences between the generations and their unique expectations. From Handshake to Hashtag will explore how generational trends are impacting the hospitality space and what leaders can do to stay ahead of the trends by:
Why Book Phil Gwoke?
Phil Gwoke's life mission is to help people excel and bring out the best in every generation.
He is a passionate generational expert that is skilled in developing strategies to improve inter-generational communication and collaboration. As an internationally recognized speaker, Phil has presented in 20 different states to over 100,000 people. Before becoming a speaker he pursued his passion to help people be their best selves as a high school teacher, college admissions professional, marketing coordinator, corporate trainer and even small business owner. He has maintained strong ties to his local community as a mentor and consultant to young entrepreneurs, and brings his diverse background and skill-set to the BridgeWorks team.
Phil is one of BridgeWorks’ resident Gen Xers, and brings his unique humor, experiences, research, and generational expertise to every keynote, workshop and training session he delivers. He is a firm believer that with the proper motivation, training and support system, members of any generation can become capable of remarkable accomplishments. With his down-to-earth, relateable style and dedication to presenting research in a digestible, entertaining way, Phil has become a fast favorite with audiences around the country.
BridgeWorks has been dedicated solely to the study of generational differences since its inception in 1998 and is the company that wrote the best-selling books When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (2003, HarperCollins) and The M-Factor: How the Millennial Generation is Rocking the Workplace (2010, HarperBusiness). BridgeWorks has worked with clients varying from the AARP to MTV and over 30 Fortune 100 companies in between.
Long before becoming a BridgeWorks Gen Expert, Phil owned and ran a coffee shop in Minneapolis. He’s the proud father of a recently graduated Gen Edger, and is adjusting to life as an empty-nest Gen Xer.