Richard Montanez

Vice President, Multicultural Sales & Community Activation for PepsiCo North America
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Why Book Richard Montanez?

  • Working as a janitor for PepsiCo’s Rancho Cucamonga plant, Richard wondered what might happen if he added some spice to Cheetos. The newly conceived Flamin’ Hot Cheetos first reached the president of PepsiCo and then the store shelves. The immense market success catapulted Richard’s career and changed his life.


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    Richard Montañez leads Multicultural Sales & Marketing across Pepsi North American divisions. Throughout his career Montañez has held various senior roles through Pepsi and Frito Lay divisions.

    Montañez started his PepsiCo career at Frito-Lay in 1976 as a janitor and is recognized as the creator of the Flamin’ Hot line of products, which have become a billion dollar business and a cultural phenomenon.

    Recognized for his visionary leadership, ability to innovate and his commitment to diversity, he has received several notable awards and is often named one of the most influential Latinos in corporate America.

    Mr. Montañez is the only four-time recipient of PepsiCo’s Chairman’s Award, the highest honor given to employees based on performance and work ethic. As a long-standing mentor and executive sponsor of PepsiCo's Latino and Hispanic employee group, Adelante, Montañez has supported and nurtured the careers of hundreds of PepsiCo employees. Montañez is also a committed philanthropist and founder of Onelite, a nonprofit that provides hundreds of high-need families within the United States with food and school supplies.

    He serves on several boards or directors and advisory boards. He was also the first Latino board member to serve on the board of the Southern Christian Leadership Conference (SCLC), an African-American civil rights organization, whose first president was Dr. Martin Luther King, Jr.

    Richard Montañez is a sought-after motivational speaker, speaking to corporate groups like Target, WalMart, and Slalom, as well as universities such as USC and Harvard. Montañez has been featured in TV and print outlets, such as Good Morning America, The Washington Post, Vanity Fair, Fortune and Newsweek. His story is now the subject of a forthcoming biopic from Fox Searchlight Films.

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    It was wonderful! Everyone really enjoyed Richard's energy and they thought his story was really inspiring. Most people picked up on multiple takeaways from his presentation. I've attached a couple photos. Thanks again!
    --Anchorage Chamber of Commerce

    No evals have been compiled just yet but as far as I am concerned Richard Montanez HIT IT OUT OF THE PARK! He was unbelievable. Thank you so much for your recommendation on him. He had people buzzing the entire conference. He was sincere, funny, down-to-earth and impactful.
    --North Dakota CPA Society

    Richard was fantastic! He was the perfect fit for our audience. He was easy to work with and attentive to our group.
    --International Warehouse Logistics