Ross Shafer

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Ross is the funniest keynote speaker you’ll remember for the rest of your life

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4 Video(s) By This Presenter

Motivational Funny Keynote
2023 Motivational Keynote
Best Zoom Meeting
Ross Shafer’s Careers

6 Programs By This Presenter

In this wildly entertaining keynote your attendees will benefit from these takeaways:


Staying innovative is an admirable goal; but one that requires diligence because “relevance” is an ever-evolving target. An exciting culture for your team is one that is nimble enough not to wait for perfection.  Launching new ideas, new services, and new products (before it’s too late) is invigorating for your culture.


Relevant leaders who earn the highest level of confidence deliver World-Class expertise through their own successes and temporary failures. That kind of transparency inspires your team members to exceed their goals by curating collaboration and celebration with each other.  Ross shares how to become World-Class.


Your people want to know they matter to you. Extreme curiosity shows your people you honor frequent encouragement. Team members want to know you acknowledge their contribution to the organization.  People feel more engaged when the organization strives for an ‘emotionally connected’ brand.


The buried treasure, for sustainable growth, is how well  you respond to your customer’s newest expectations. The WOW vs POW discipline does that by eliminating friction from every process and transaction. It prevents surprise gut-punches, reckless disappointment, and inexcusable blunders.


Our research shows that customer loyalty scores go up by eliminating the POW MOMENTS from every transaction. (POWS are the gut punches the customer experiences when we fail or disappoint them). All the work we invested to create WOWS can be detailed by a single POW.

(2) CUSTOMERS ARE ON A SURVIVAL MISSION (this can be either a Keynote or a separate Breakout Session)

As the author of (14) Human Resource films and (4) books on the Customer Experience, Ross’s personal case studies will take you inside the organizations that succeeded, those that failed, and why either outcome happened.


It’s not your product or service. It’s not your brand. Loyalty is tied to the emotional story you tell in the last seconds of the transaction. Beware of your follow up evaluations. They can destroy the perfect engagement. Ross will explain how this works.

How can we remain innovative, even when our creativity and energy seem exhausted. What you probably don’t know is when Ross was suffering from extreme relationship failures and financial collapse, it was the bouncing back part that drove him to develop the confidence and resilience to succeed beyond his previous heights.  Ross has collected fun case studies that demonstrate how to find inspiration; even within chaos.

(1) Serving Others…and Each Other

How we treat one another has changed dramatically since the pandemic. Theparadigm has shifted from trying to temporarily over-impress people (WOW) to learning how to consistently eliminate silly errors, correcting missteps, and reducing communication blunders (POWS). Ross will show how organizations like Amazon, Netflix, Uber, and others have changed their constituents’ expectations re: “being well served.”

(2) Culture & Collegiality

These two ideas are emboldened by securing the trust of our friends, communities, and stakeholders. Ross will talk about the collaborative powers of Extreme Curiosity, Instant Rapport, and Understanding (all from the perspective of a Network Talk and Game show host/producer). Profound and Fun.

(3) Transparency – Doing the Right Thing

Besides his own rags to riches story, Ross has some amazing true tales of individuals (from humble backgrounds) who have gone on to influence worldwide leaders with their simple methods. EXAMPLE: Maria Garcia (a hotel maid from Havana, Cuba who became the VP of a software company). Funny and insightful.

(4) Instilling Confidence and Security

Regardless of your job or position, developing World Class Expertise, in any profession, builds confidence in yourself and others. Ross will talk about Bill Nye, The Science Guy (whom he invented), his father, Chuck Shafer, and Dave Hopla – the World’s Greatest Basketball shooter. Funny and insightful, this discussion will assure everyone that greatness is accessible and ensures collaboration, respect, and influence.


Think about this twist on virtual meetings…

(Part A) You choose your own meeting Host/Emcee from within your organization.

(Part B) You decide upon the 4 or 5 specific initiatives you want to be the focus of the session.

(Part C) Ross studies those initiatives (ahead of time) and gives your “host/emcee” a list of questions to ask Ross.  He will deliver funny stories and enlightening case studies specifically related to achieving your teaching/coaching goals. Your host can also open the questions up to the audience. Ross is very witty on the fly.

Can we just laugh again? Ross Shafer’s material is non-political, non-controversial, and completely HR safe! If you want your attendees to leave your meeting in high spirits and energized, Ross’s style is the perfect blend of animation and approachability. Your attendees will experience his misadventures and his successes…all delivered in his friendly, quick-witted style. Ross has an outrageous life story of selling fireworks on Indian Reservations (Ross is Blackfoot Indian) – to touring the world as a standup comedian – to hosting the hit TV show Match Game on ABC-TV – to speaking to over 3,000 corporate clients. Your audience will not only howl at Ross’s jokes & tales…but they’ll go home wishing Ross was their next door neighbor.

As a network talk & game show host, Ross Shafer is frequently asked to be the interactive “traffic cop” for a multi-day convention. He has interviewed world leaders and celebrities and is extremely comfortable hosting an executive roundtable or expert panel. His style is to engage the audience to set the tone of your event, review what they’ve learned, and get everyone excited for what’s coming next. He often likes to present “from the floor” so that he can thread the dialogue throughout your conference for better retention.


“Don’t bother looking for anyone else! If you can book Ross, then book him!”

— Open Lending, LLC

“Ross did a tremendous job for us this year… we were very pleased with Ross and he was very polite and accommodating toward us.”

— Summit Pet Product Distributors, Inc.

“As evidence from the outstanding feedback from your session, our affiliates benefited tremendously from your session. Thank you for the knowledge and expertise you shared with fellow members of the organization. We appreciate your continued support.”

— RE/MAX International

“You were the hit of our convention. I had many of our members approach me after your presentation saying that you were the best speaker they had ever seen at a Carpet One event. After 33 conventions and dozens of world class speakers, that is quite a compliment. We thoroughly enjoyed having you and are extremely appreciative of your insight and your contributions to our members.”

— Carpet One Floor & Home

“I can’t express enough the positive impact Ross had on the group today. His presentation was outstanding! His unique ability to deliver such a dynamic message in that casual manner it truly unbelievable. Our CEO commented to me that it was the right message for the times we’re in.”

— Hyundai

“Ross is an old-school pro at the speaking circuit and is a great addition to an agenda that needs variety. He added levity to our day long general session and is does an incredible job of story telling and entertaining the audience. He is personally very pleasant to work with and very low maintenance. Ross is not cutting edge or delivering any content that someone hasn’t heard before, but he is still a solid choice.”

— Twenty 156 Events

“I would definitely recommend Ross Shafer to other businesses looking for a WOW factor. We booked Ross as the keynote speaker for our annual franchisee Convention. This event brings all of our owners together from across the country to learn, network and be inspired for the upcoming year. With his unique blend of personal experiences, Ross delivered an energetic talk that left the crowd feeling enthusiastic about the year ahead! His examples were tangible and he delivered each anecdote in an entertaining and comedic fashion.” 

— Buzz Franchise Brands

“Ross, you far exceeded our expectations. We were looking for someone who could deliver a relevant message, while providing entertainment to set the tone for our whole event and get people buzzing. You had the entire audience laughing from beginning until your standing ovation at the end. Your message on growing market share and nurturing client relationships was invaluable to our group. You were the talk of the Conference and I’m still getting emails about you two weeks later!”  

— GWN Securities - Financial Advisors

“Ross Shafer’s brilliant combination of humor and highly humanistic messaging got a thunderous and sustained standing ovation from our nearly one thousand top performers. After talking about the importance of showing respect to others and creating relationships, Ross stayed for an additional two hours to satisfy the scores of our agents who wanted to take selfies and chat with Ross.” 

— Home Services of America (parent company of Berkshire Hathaway Real Estate)

Ross Shafer spent a lot of time studying our challenges so he could build a customized keynote; designed to offer solutions our clients could put to use immediately. He also scored very high on our laugh meter. I’ve heard good things from attendees ever since.”

— Royalty Rewards®

Although you’ve probably heard it several times by now…once again you made the A.C.E.C Intl. Engineering Awards DC’s best entertainment ticket of the night! Well done again!”

— American Consulting Engineers Council

After waiting for over a year and a half to get you booked into our national conference LIVE, you eclipsed our wildest expectations. The gushing feedback keeps pouring in.”

— Castle Building Centers
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