Looking to grow your business? Improve you teamwork? Increase your sales?
Getting better at anything takes more than a strong skill set; it also requires the optimal mindset. Scott Greenberg helps leaders and their teams develop both.
For over 20 years, Scott has captivated audiences with his high-energy presentations on leadership and peak performance mindset. His diverse client list includes Nike, Amgen, Merrill Lynch, the Wyndham Hotel Group, the U.S. Air Force and countless other businesses and associations. He's presented in all 50 U.S. states, as well as in Canada, Ecuador, Jamaica, Aruba, Croatia and Saudi Arabia.
In 2005, Scott built his first of two "Edible Arrangements" franchises in Los Angeles. Applying the principles he discusses on stage, his company won the Edible Arrangements "Best Customer Service" and "Manager of the Year" awards out of more than 1000 franchisees worldwide.
Scott received his bachelor's degree from UCLA in 1992 and was awarded a scholarship to attend graduate film school at New York University. He was diagnosed with cancer after only one semester and returned to California for treatment. After successfully beating the disease, he celebrated by running the Los Angeles Marathon to raise money for cancer research. Scott currently lives in Los Angeles with his wife and two kids.
Elements of Scott's Presentation that he Shares from Running two Award-Winning Edible Arrangements Franchises
Leadership: A leader’s primary job is to bring out the best in those they lead. It’s not enough to train and belt out orders. To maximize their performance, you must help them identify and overcome their mental blockers. Then you must refocus them on the organization, its mission and those they’re trying to serve.
Resilience/Overcoming Adversity/Adapting to Change: Scott dives into the mental side of adversity, with lot of personal stories, humor and tips for adapting and finding inner strength. He helps attendees work through tough times, which involves strategy, but also learning to let go and manage your head.
Building Teams & Engaging Employees: Scott focuses on the mindset of culture. Some teams have behaviors and habits that strengthen the group and promote collaboration, while others are dysfunctional. A great team is not something you achieve. It’s something you cultivate and maintain. Depending on whether it’s a keynote or breakout session, Scott talks about good hiring, training, motivating and teambuilding. He shares how great employee engagement helped his Edible Arrangements franchise succeed.
Customer Service: Customers want a meaningful, unique experience with emotional resonance. To achieve this, you can’t just implement policies. That’s when customer service become impersonal and robotic. You must instead hire right and instill in your team a service philosophy (mindset) that’s all about human connection.