Scott Greenberg

Scott Greenberg

Former Award-Wining Edible Arrangements Franchisee, Top Corporate and Franchise Speaker on High-Performance Mindset and Great Customer Service
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Program Descriptions

The High-Performance Mindset
How Top Leaders Think, Thrive & Move Others to Greatness
Why do some people get better results than others? Some blame circumstances like the economy, competition, or innate talent – factors we don’t control. Others buy into the myth that success is the product of strategy and sweat. But plenty of people are working hard under favorable conditions with little to show for it.

The real differentiator is something less tangible, but most critical. It’s the one characteristic that great leaders, top salespeople and champion athletes all have it common. It’s what gives them their edge. That factor is their mindset.

Nothing influences our external results more than the way we manage our internal thoughts. Mental discipline helps us see opportunities and influence others. It allows us to cultivate better relationships and solve problems. When we think better, we work better. And that’s when we get results.

This program will help you replicate the mental strategies effective leaders use to get ahead. You’ll learn to overcome the most common mental blockers and refocus on the work that matters most. Obtain practical ideas for elevating your personal and professional performance, and lead others to do the same.

Learning Outcomes:

  • Build more business confidence & resilience
  • Overcome mental blockers and reduce stress
  • Navigate more effectively through change and adversity
  • Get better results from operations
  • Make smarter business decisions with more strategy and less emotion
  • Cultivate stronger relationships with colleagues, employees and customers
  • Create a healthier, more productive work environment
  • Elevate the individual and group performance of your team
  • Provide a higher level of service to customers
  • Set a great tone for your meeting
  • Maximize the opportunity to grow your organization
    *Available as a keynote or extended deep-level workshop.

    The Wealthy Franchisee Mindset
    How Top Franchisees Think, Thrive and Grow
    Why is it that in the same business, running the same operation, some franchisees thrive while others struggle? The difference may be the most critical factor —mindset — the way we manage the thoughts and emotions that impact everything we do. This is the most distinguishing element of high-performance franchisees. Their mental advantage leads to operational superiority. It enables them to develop strong partnerships with their franchisor, engage their employees and connect with customers. It allows them to maintain clear heads and focus on the work that matters most. Top franchisees engage in the same tasks and face the same problems as their peers. But they do it better because their mind is an asset to their business and not a liability.

    Drawing upon his hands-on experience of building two award-winning Edible Arrangements franchises and consulting for other franchise systems, Scott will show you how to replicate the behaviors and thought patterns of the industry’s top-performers so you, too, can build a thriving, profitable operation.

    Learning Outcomes:
  • Get better results from operations
  • Make smarter business decisions with more strategy and less emotion
  • Cultivate stronger relationships with your franchisor, employees and customers
  • Create a healthier, more productive work environment
  • Provide a higher level of service to customers
  • Build more business confidence and reduce stress
  • Navigate more effectively through change and adversity
  • Maximize the opportunity to grow your business and build wealth

    Creating a Culture of Killer Customer Service
    Lots of companies compete for the same customers, but most fall short when serving them. For most businesses, the problem isn't service that's bad; it's service that's forgettable. The best businesses go beyond products and services, providing customers with an encounter they'll feel, want more of and tell others about. And it starts with their culture.

    Build Your Business With a Beginner’s Mindset
    With experience comes comfort. That’s not always good. When we get complacent in our business, our job or our relationships, we start to disengage. That’s when things fall apart. This program will show you how high-performers continuously improve their businesses, their teams and themselves to stay competitive and profitable.

    This presentation can be customized for franchises.

    It’s All About The Customer
    Creating A Service Culture That Keeps Customers Coming Back
    Lots of companies compete for the same customers, but most fall short when serving them. They focus on financial transactions rather than on human connections. They repeat the same robotic phrases. They operate without any humanity, missing an opportunity to make an impression. For most businesses, the problem isn’t service that’s bad. It’s service that’s forgettable.

    The best businesses provide much more than products and services. They build relationships with customers and offer them an experience with emotional resonance. It’s an encounter they’ll feel, want more of and tell others about. This is how great brands build a following. And it starts with their culture.

    If you want to grow your business, grow a customer community, then this program will show you how.

    Learning Outcomes:
  • Develop a customer-focused business that brings patrons back
  • Learn tools for creating meaningful connections with customersIdentify and appeal to the values of your customer base
  • Learn how to get buy-in from employees to provide the highest level of service
  • Improve word-of-mouth and online reviews

    Better Teams, Bigger Business
    How to Grow Your Company With Employees Who Are All In
    Great companies are built with great teams. But given demands placed on business owners combined with fast-paced lifestyle and evolving values of the workforce, developing a reliable, stable staff is a daunting prospect. “You just can’t find good help these days,” bosses complain. “And when you find them, you can’t keep them.”

    Yes you can. The trick isn’t finding good help. It’s cultivating it.

    This program is all about identifying, connecting with and inspiring employees to care. You’ll learn how to build loyal teams who feel personally invested in the growth of your business. In fact, they’ll consider it their business. Engage employees at that level and you’ll have a company that’s ready to flourish.

    Business-performance speaker Scott Greenberg has done it. With more than two decades of presenting to companies, Scott built two thriving Edible Arrangements franchises in Los Angeles. His business regularly ranked in the top five franchises in California, and won the “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide – all with the hard work and loyalty of Millennials and young employees. Scott will show you how to cultivate a team of all-stars who will serve your customers, save you time and grow your business.

    Learning Outcomes:
  • Improve employee retention & motivation using both intrinsic and extrinsic motivational tools
  • Help employees overcome mental blockers, and teams overcome dysfunction
  • Learn the truths and myths about Millennials and the secrets to winning their loyalty and elevating their performance
  • Create a closer, thriving workplace culture Create an environment of continuous personal, professional and organizational growth
  • Why Book Scott Greenberg?

  • Scott is an award-winning Edible Arrangements franchisee: winning the “Best Customers Service” and “Manager of the Year” awards out of more than 1,000 franchises worldwide.
  • Scott is the top corporate franchise keynote speaker. He’s has spoken in US and internationally to corporate groups, franchises, and educational institutions on: Leadership, resilience/overcoming adversity/adapting to change, team building, employee engagement, and customer service.
  • Scott brings his real-world experience (Edible Arrangements, and beating cancer) to lend credibility to his High-Performance Mindset message. He provides content, humor and encourages audience interaction.
  • Videos

    Biography Read more

    Looking to grow your business? Improve you teamwork? Increase your sales?
 Getting better at anything takes more than a strong skill set; it also requires the optimal mindset. Scott Greenberg helps leaders and their teams develop both.

    For over 20 years, Scott has captivated audiences with his high-energy presentations on leadership and peak performance mindset. His diverse client list includes Nike, Amgen, Merrill Lynch, the Wyndham Hotel Group, the U.S. Air Force and countless other businesses and associations. He's presented in all 50 U.S. states, as well as in Canada, Ecuador, Jamaica, Aruba, Croatia and Saudi Arabia.

    In 2005, Scott built his first of two "Edible Arrangements" franchises in Los Angeles. Applying the principles he discusses on stage, his company won the Edible Arrangements "Best Customer Service" and "Manager of the Year" awards out of more than 1000 franchisees worldwide.

    Scott received his bachelor's degree from UCLA in 1992 and was awarded a scholarship to attend graduate film school at New York University. He was diagnosed with cancer after only one semester and returned to California for treatment. After successfully beating the disease, he celebrated by running the Los Angeles Marathon to raise money for cancer research. Scott currently lives in Los Angeles with his wife and two kids.


    Elements of Scott's Presentation that he Shares from Running two Award-Winning Edible Arrangements Franchises

    LeadershipA leader’s primary job is to bring out the best in those they lead. It’s not enough to train and belt out orders. To maximize their performance, you must help them identify and overcome their mental blockers. Then you must refocus them on the organization, its mission and those they’re trying to serve.

    Resilience/Overcoming Adversity/Adapting to Change: Scott dives into the mental side of adversity, with lot of personal stories, humor and tips for adapting and finding inner strength. He helps attendees work through tough times, which involves strategy, but also learning to let go and manage your head.

    Building Teams & Engaging Employees: Scott focuses on the mindset of culture. Some teams have behaviors and habits that strengthen the group and promote collaboration, while others are dysfunctional. A great team is not something you achieve. It’s something you cultivate and maintain. Depending on whether it’s a keynote or breakout session, Scott talks about good hiring, training, motivating and teambuilding. He shares how great employee engagement helped his Edible Arrangements franchise succeed. 

    Customer Service: Customers want a meaningful, unique experience with emotional resonance. To achieve this, you can’t just implement policies. That’s when customer service become impersonal and robotic. You must instead hire right and instill in your team a service philosophy (mindset) that’s all about human connection. 

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    Call Us 1-800-345-5607


    "Scott was very personable and easy to talk to. He listened to our needs and presented a meaningful presentation. He was a dynamic, powerful speaker that kept the audience interested and engaged. He is definitely worth the investment. We are glad we chose him. Thank you Scott!"
    --American Fruits & Flavors

    "The response was phenomenal! Scott was both entertaining and informational... In a post conference survey, Scott received the highest rating of the day, a 5 rating out of 5."
    --Global Franchise Group

    “Scott Greenberg’s message really set the tone for our meeting — it resonated with our franchisees and tied directly into our CEO’s presentation, which was fantastic! Scott built a highly customized presentation for our event and referenced real world examples specific to our franchise system, which everyone loved. Even following our convention, we continue to hear our groups speaking of how a “High Performance Mindset” helps them to better achieve their goals."
    --Buffalo Wings & Rings

    “People really appreciated Scott and what he had to share. Franchisee owners really appreciated his perspective. From a one to five I would rate him a 5+.”

    “Your presentation was right on target for our company and it really spoke directly to the challenges we and our franchisees are encountering… Your highly customized presentation made everyone feel that you were fully invested with us and truly understood who we are.”
    --Lenny’s Franchise System

    “He really did his homework to understand our brand. Scott was able to connect to the franchisees at a deep level, and brought the kind of third party credibility that we needed to inspire everyone...Scott was a an absolute ‘10 out of 10’!”
    --Honey Dew Donuts

    “I was shocked by the amount of employees
who came up to me to thank me for hiring you.
You have undoubtedly helped EDI Express
to become a better company.”
    --EDI Express

    “From start to finish, your presentation was a great combination of sentiment, humor and motivation. You were extremely personable and your interaction with the crowd really put all of us at ease… Your session was very heartfelt and unlike any other I’ve attended before, and I would immediately recommend you to any colleague of mine.”

    “Your speech integrated perfectly main topics at the conference...your speech was inspirational and delivered with such heart and purpose that it really drove home the key messages we had asked you to deliver.”
    --Allstate Insurance

    "I was onsite for Scott’s presentation. He was phenomenal! He spent time with our attendees at our welcome reception, he interviewed our program committee, he spent some time chatting with opening session sponsor. His talk was engaging and funny. Our attendees are still talking about how wonderful his presentation was. We even had one of our executive level attendees say Scott was the best keynote ICE has booked, but also the best keynote he’s ever seen. A big thank you to Scott and the Eagles Talent team."
    --SmithBucklin for Institute for Credentialing Excellence

    “Scott did an excellent job customizing his presentation for our audience. He genuinely wanted to understand our business, as well as challenges our leaders are faced with. He was open to meeting several times to discuss his presentation, and very open to feedback on changes we requested he made. He nailed the presentation and our group loved him!”
    --Principal Financial Group