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Bill Cates

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Hall of Fame Speaker & Relationship Marketing Expert

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1 Video(s) By This Presenter

Bill Cates

2 Programs By This Presenter

Are you ready to win the race for relevance? If your messaging isn’t radically relevant to attract genuine interest and critically compelling to move prospects and clients to action, then you have no competitive advantage. Cates demonstrates that your value proposition is not just an elevator speech. It’s the sum total of all the value you bring to your clients/customers. How you craft and communicate that value in all forms of media is the single most important ingredient in your sales and marketing success.

While social media should be part of your relationship marketing plan, how would a new client/customer prefer to meet you? Through a recommendation or personal introduction from someone they already trust. Great client service will create incremental, organic growth. But purposeful word of mouth, referrals, and personal introductions will create exponential growth. It’s time to fully leverage the hard work you’ve devoted to creating satisfied and loyal clients/customers. It’s time to leverage those great Net Promoter Scores into exponential business growth.

Reviews

“Bill did a great job! He was a pleasure to work with and was well received by my advisors.”

— Jackson National Life Distributors
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