David Stillman

Believe it or not…there’s life after the Millennial generation. A new generation is impacting our workplace and not enough leaders are paying attention! Are you ready for Gen Z? The leading edge of Gen Z is well into their 20s. They are not like the Millennials, which means your recruitment and retention strategies need to change.

In “Make Way for Gen Z”, you will learn:

-What factors makes Generation Z unique.
-What influences have shaped this dynamic generation.
-What they expect from a career.
-How you recruit them.
-How you retain and manage Gen Z.

This dynamic keynote gives audiences fresh insights based on national studies of Gen Z’s workplace attitudes, interviews with hundreds of CEOs,

cutting-edge case studies and insights from Gen
Zers themselves.

Based on three national studies and the first global study of Generation Z, you will get a 15- 20 minute introduction into both the events and conditions that shaped Gen Z and the seven key traits that define this generation: Realistic, Phigital, Drive, FOMO, Hyper Custom, DIY, and Weconomists. Afterwards, keep the generational dialogue going during an in-depth Q & A session, to ask burning questions on what YOU need to know about this new generation.

“Seven Key Traits of Generation Z” allows attendees to zero in on their exact needs, such as:

-How does the phigital world impact Gen Z’s view of remote working?
-Is FOMO a good thing or bad thing on the job?
-How does hyper customization impact sales and marketing?
-How do these weconomists define the shared economy?
-How does DIY impact training and development?

If only we could group our younger workforce and marketplace into one generation – life would be easier. In many ways, leaders have been operating that way. Many are not paying attention to Generation Z and are just assuming everyone under 30 is a Millennial. Gen Z is nothing like the Millennials.

“Millennials vs Generation Z”, will:
-Unpack the key differences between Millennials and Gen Z.
-Showcase how Boomers and Xers parenting styles had radically different results.
-Explain Millennial’s collaborative nature vs Gen Z’s competitive drive at work.
-Identify what leaders need to know to manage each unique generation.
-Highlight areas the generations wil click and clash.

Do they shop online? In-store? What does loyalty look like? These questions and more are addressed as the newest generation of customers pulls out their wallets. Gen Z has disposable income to spend, but only if marketers can connect with them.

More than their own disposable funds, Gen Z’s influence on family spending is the highest it’s ever been. If brands want to find success in the future, then understanding the Gen Z customer is paramount.

Based on national studies, insights from focus groups, and working with some of the world’s top brands, find out what it takes to connect with, sell to, and retain the Gen Z customer.

In “Z Ultimate Consumer: Who is the Gen Z Customer” you will learn:

-How the Gen Z consumer is different from the other generations.
-How different social media platforms connect with different Gen Z consumers.
-About the phigital landscape – where Gen Z sees no line between physical and digital.
-The difference between a digital pioneer and digital native.
-What brands are connecting best with the customer of the future.

Jonah Stillman, a best-selling author and member of Generation Z himself, is determined that industries and leader don’t repeat the mistakes of the past.

In the late 1990’s the Baby Boomers were rocking every marketplace they touched. So much so, that nobody paid attention when Generation X showed up and kaboom! Collisions were everywhere!

History is repeating itself, as most of the attention is on the Millennials, with little focus on Generation Z. If leaders treat Gen Z like the Millennials, it will backfire.

“Hello, my name is Generation Z” introduces the newest generation to enter the workplace and marketplace. Based on his best-selling book Gen Z @ Work, Jonah presents:

-The events and conditions that shaped Gen Z.
-The seven key traits that define the generation.
-What value propositions are necessary to connect with Gen Z.
-Where Gen Z can lead the way at work.
-Where Gen Z needs the most mentoring.

You may think you know the generations, but the Baby Boomers, Generation Xers,
and Millennials are carving out new territory as they evolve. And here comes the latest twist—the arrival of Generation Z. Just when you think you’ve bridged the gaps, it’s time to learn what’s happening now as the generations continue to collide.

In “Generations 2.0”, David Stillman presents:

Where all the generations are in their careers today.
What each generation needs to be successful.
What it takes to connect with each generation of consumers.
What big generational issues are on the horizon for leaders, managers, individuals, and marketers?

David can offer his generational insights in three distinct areas:
-Workplace: Recruiting, retaining, communicating with four generations
-Marketplace: Customer service and sales for four generations
-Giving: How to attract and retain four generations of donors and volunteers

For the first time in history, we have five generations in the workplace and marketplace. Not one generation is stagnant, so staying on top of how their generational personalities play out can be challenging.

Even though there might not be as many Traditionalists around – there are still many Traditional cultures. Boomers are working longer and reinventing retirement. Xers are slowly taking over the C-Suite. Millennials are no longer the newbies and are well into management. And yes, there is a generation after the Millennials…Gen Z. A lot to unpack – but in this two part presentation, David Stillman and Jonah Stillman can get the job done!

In Part 1, David Stillman, who has 22 years of studying the generations, presents:
-What shaped Traditionalists, Baby Boomers, Xers, and Millennials.
-How generational core traits are playing out in today’s economic climate.
-What each generation needs and wants from their careers over the next 10 years. • Where and how the generations like to shop.

Following a break, in Part 2, Generation Zer Jonah Stillman will join David to:
-Introduce Gen Z and the key events that shaped them.
-Present the seven key traits of Gen Z.
-Identify what Gen Z needs and wants from their careers.
-Highlight how Gen Z will click and clash with the other generations.

David Stillman and Jonah Stillman proudly partner with Geniecast to deliver virtual programs straight to your conference or meeting room. David and Jonah have extensive experience and rave reviews presenting online. The Geniecast technology allows them to create customized, engaging, and even interactive online experiences. This truly is the next best thing to being in the same room with them.

What did Oprah, Mark Cuban, Arianna Huffington, Ashton Kutcher, Seth Rogan, and the CEOs of Nike, Coke, Zappos, Uber (and many more) want to know?

That’s right, over the past three years we’ve asked a multitude of celebrities and top business leaders what’s on their minds when it comes to this newest generation. They chose the questions, and we ran the surveys. The answers are informative, engaging, and insightful. Even better, this breakout is interactive as audiences get to choose the celebrity questions, see the results, and discuss the implications.

In this ask-the-author session, smaller groups can gather to take a deeper dive into what they most want to know about Gen Z. From politics to parenting to payroll, no topic is off limits. Participants can ask questions or share insights that are top of mind. David Stillman and/or Jonah Stillman will present relevant quantitative and qualitative data, tell stories, and share best practices. This fireside chat takes Q&A to a deeper and more customized level.

The best marketing teams and salespeople need an arsenal of tools to help them reach potential buyers and finalize sales. Among these is a clear understanding of who the generations are in today’s marketplace, how they differ, and how their unique needs and desires play out in the sales process. Generational gaps are everywhere and businesses can gain a distinct competitive edge if they get to know who the generations are, what makes them tick, and how to make every generational connection count.

How do you find the “hot buttons”? What messages will appeal to each generation? These questions and more are addressed in a highly entertaining program that helps energize marketing gurus and salespeople and teaches sure-fire strategies for sharpening your generational edge in the marketing and selling arenas. It shows audiences how generational insights can transform marketing campaigns and sales efforts.