Dr. Sterling L. Carter

Looking at the international business landscape today, it’s hard to ignore the fact that some companies have grown incredibly large in a relatively short amount of time. As we’ve learned, traditional growth is riddled with problems. Instead, it’s much more interesting for companies to focus on scaling — a way to grow without being held back by increasing costs.

The need to ensure and enhance employee productivity is a reality no business can ignore. If you run a business you’ll want to lean away from doing the mundane and routine when you can. However, it’s inevitable that you’ll encounter factors that may weaken or extinguish employee motivation and dampen productivity.

Many people I know are in the same situation. How can you take on the problems of the world when there’s so much to do already? It can be overwhelming, no matter how good your intentions might be. But it doesn’t have to be that way. You can change the world, just like you always thought you would. You can make a positive change. You can do meaningful deeds and make a positive impact on other people.

Some tasks will be replaced by machines, but not overnight, and by using tech to be more productive we free up resources to create new opportunities. There may be shocks and some professions could be impacted quickly, but the productivity gains will help our nation become a smarter country with benefits absorbed and re-circulated in the economy.

Establishing yourself as one of the leading authorities in your field is the most powerful strategy for most high achievers in multiple professions. As the web and the ability to find pretty much anything or anyone online becomes all pervasive, clients are now able to find the “best person for their needs”, rather than just the “best person they can find locally”.

Google. Apple. Microsoft. Facebook. Walmart. Wondering what all these companies have in common? Aside from being some of America’s most successful brands, their founders were all between the ages of 20 and 26 when they were launched. College-aged entrepreneurs enjoy unprecedented benefits and support, making it the perfect time to test the waters of business ownership.

Recruiting and hiring superstar people will enable your company to produce quality results in less time and for greater profit. The fact is that average people deliver average results, whereas great people deliver great results and will help you build and grow a great company.