In this era of uncertainty, help beats hype every time.
It’s scary, yes. But it is also the single greatest business opportunity since electricity. Look past the “old ways” of marketing. Look past the old ways of customer service, and what you find is a once in a lifetime opportunity to massively propel your business forward in ways that were unthinkable just a few years ago.
The key to breaking through customer cynicism and competitor messaging clutter isn’t shouting louder, it’s becoming truly, massively helpful.
Is your marketing so helpful that people would pay for it? That’s what it takes to become a Youtility….and you can get there.
Helpfulness is the coin of the realm, and you’ll find out how to out-help your competition in dynamic, hilarious, thought-provoking presentation.
Audiences Will:
- Learn why the fight for attention will only get more difficult
- Discover why the typical antidotes to customer tune-out are ineffective
- Learn why most marketing and communication efforts FAIL
- Discover the system for using extreme helpfulness to break through clutter and confusion
- Learn how to give customers exactly what they want, in a way that works for all sides
- Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies
Available as webinar or virtual summit
Play the game you can actually win.
The big guys have more money. They have more awareness. They have more technology. But small businesses can still win and grow if they stop trying to copy the big guys, and instead double-down on an intimate approach to customer experiences.
In this timely and vital presentation, Jay demonstrates the four ways small businesses can clearly differentiate from large competitors, and how those distinctions can be used to attract more customers than ever.
Jay will change the way you think about customer experience, customer service, personalization, and marketing.
Audiences Will:
- How customers choose between large and small business alternatives
- Pandemic-driven customer expectation trends and implications for small business success
- Why “every business must now function like a startup” and why that’s good news for small businesses
- How to become more of what you are instead of chasing what you’ll never be
- How to become irreplaceable to your customers
- How you can turn the tables on the colossuses by embracing your points of differentiation
- Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies
Available as webinar or virtual summit
Market share shifts in times of uncertainty. And we’ve NEVER been more uncertain.
Nearly 60% of consumers have tried a business for the first time since the pandemic, and 89% of them plan to stay with this new option.
The pandemic is terrible. But it’s also the single greatest opportunity you will ever have to grow your business.
To grow, you must REWIRE relationships with customers and prospects.
The information our customers used to have about us has vanished, and you must close that uncertainty gap.
Are you open? Do you sell the same things? How have your procedures changed? Is the price still the same? How does customer service work now? None of this information is universally known by your customers and prospects any longer.
In this next normal, we can assume nothing regarding what customers know about businesses.
You Will Learn How to:
- Rebuild customer knowledge (including ratings and reviews)
- Retrain your team
- Repackage your products and services
- Regain your competitive advantage
- Reintroduce your brand to your customers
- Reset your expectations for success
- Specific, concrete plans you can put into practice tomorrow that will create a customer experience worth coveting, that produces big results
- You’ll be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies
Available as webinar or virtual summit
You’ve heard it before. Over and over, in fact. “Improve your customer service.” “Optimize the customer experience.” But what does that even mean?
Today, when your intersection points with your customers may number in the dozens (or even hundreds) tackling customer service or customer experience holistically is impossible.
You can’t magically get better at every customer touch point. But you CAN get better at the three touch points that matter.
Coveted Customer Experience is a fast-paced, dynamic, inspirational, and hilarious presentation that shows you how to gain and keep more customers by improving on the three things that really matter to your customers.
You Will Learn:
- Why customer experience is the fastest route to growth
- When customer experience stops and customer service stops
- The 3 elements of your business that are non-negotiable for your customers, and where they’ll give you a pass
- What customers really expect from your business category, and how to exceed it (without spending a fortune)
- Specific, concrete plans you can put into practice tomorrow that will create a customer experience worth coveting, that produces big results
- You’ll be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies
Available as webinar or virtual summit
The best way to grow ANY business is for your customers to grow it for you. But that only occurs if you deliver a customer experience that creates conversations.
Word of mouth influences 50% of all purchases, but we too often take this for granted. We just assume that our customers will talk about us. But they won’t, unless you give them a story to tell.
In this hilarious and interactive presentation filled with examples and research, Jay Baer teaches audiences how to create a unique story for their business; a tale that will turn their customers into their most effective sales and marketing advantage.
This powerful keynote creates real change among attendees. It alters the way they think about the intersection of customer experience, marketing, sales, and operations, yielding big growth and enhanced cooperation.
Audiences Will:
- Learn how to grow their business with word of mouth
- Discover why customers talk, and why they remain silent
- Learn the definition of a Talk Trigger (an unconventional, operational choice that creates conversation)
- Discover the 4 Requirements of a Talk Trigger
- Learn the different types/categories of Talk Triggers
- Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies
Available as webinar or virtual summit
Haters aren’t your problem … ignoring them is.
If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.
In this eye-opening presentation, Jay reveals proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.
80% of companies say they deliver exceptional customer service. 8% of their customers agree. Jay teaches the critical steps necessary to retain and delight customers in this disrupted era when customer service has become a spectator sport.
Audiences Will:
- Learn why customer expectations are rising faster than ever
- Discover the huge disconnect between what customers and companies think about service
- Learn the one, giant, recent shift that changed everything about customer service
- Discover why praise is the most overrated thing in business (and in life)
- Learn how to handle unhappy customers, online and offline
- Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies
Available as webinar or virtual summit
Hall of Fame keynote speaker Jay Baer is also an in-demand emcee for complex, multi-day events, and has hosted events for IBM, Oracle and many other major brands for audiences as large as 15,000 attendees.
He’s an expert interviewer, a hilarious, on-the-fly host, and a master weaver together of event themes and key concepts.
