Jia Jiang

For Organizations That Want High Performance Without Burnout

Most productivity advice tells you to push harder. Easy Discipline shows you how to achieve more by removing the resistance that’s holding you back.

Most teams are still operating on a simple belief: if we want better results, we need to push harder. But pushing harder is not the problem, it is the resistance people feel while doing the work.

In this keynote, Jia Jiang challenges the traditional model of discipline and introduces a new approach to achieving ambitious goals by making the work feel better, not heavier. Because the highest performers are not the ones who grind the most, they are the ones who have learned how to do hard things without burning out.

5 Key Points:

• The difference between Hard Discipline vs Easy Discipline, and why most teams are stuck in the wrong one
• Why willpower fails, and how to replace it with systems that sustain performance
• How to build momentum loops that make progress feel natural (not forced)
• Turning work into a “game within the game” to increase engagement and consistency
• The role of presence and energy in driving better decisions and outcomes.

Audience Outcomes:

• A new, practical definition of discipline that actually works long term.
• Simple frameworks teams can apply immediately (no extra time required)
• Greater consistency without increasing pressure or workload
• Increased engagement and ownership at every level
• A shift from burnout-driven effort to sustainable high performance

Why do we usually fail in achieving our goals? “The bigger the outcome, the bigger the failure rate,” says Jia Jiang. “That’s why New Year’s resolutions usually fail, and why businesses always get too busy to stay focused.” Jia’s proven solution: simplify success by relentlessly focusing on one thing—what he has named the One Action Goal. Drawing from his upcoming book, The Art of Achieving Ambitious Things (Simon & Schuster, May 2026), and more than a decade of coaching clients to success, Jia provides a playbook for achieving any personal, professional, or organizational goal. Determined to put success within everyone’s reach, Jia shares his One Action Goal System, including:

• Turning ambitious objectives into your One Action Goal
• Routinizing your dreams and fail-proofing your environment
• Using your One Action Plan to accelerate your ideas
• Developing radical focus on your One Action Goal
• Overcoming barriers to achievement with a framework for success

Highlighted by Jia’s signature humor and storytelling talent made famous in his “100 Days of Rejection” TED talk and acclaimed book, Rejection Proof, this highly motivational talk outlines a path to success that anyone can achieve. Audiences are electrified by Jia’s passion for empowering their dreams—gaining game-changing tools that they can immediately put into action.

For too many of us, the fear of rejection is the #1 obstacle to achieving our goals and dreams. It’s our natural tendency to avoid the risk of rejection, even when it’s detrimental to our businesses, careers, and lives. Nobody knows this like entrepreneur Jia Jiang. To overcome his own fear of rejection, he conducted an experiment in which he purposely sought it out every day for 100 days. From asking complete strangers for $100 to requesting a “burger refill” at a fast food restaurant, Jia’s experiences (and surprising results) became the basis for one of the most-watched TED Talks of all time (top 200 out of 60,000) and the bestselling book: Rejection Proof.  It also transformed Jia Jiang into the world’s foremost authority on rejection.

In this engaging presentation, Jia shares insightful—and often laugh-out-loud—stories from his 100 Days of Rejection. Audiences learn how to become more resilient and make becoming rejection-proof their superpower for success in life. He also explores the basic principles of turning a NO into YES, as well as how to get more YESes. By transforming a keynote speech into a unique and  inspiring experience, Jia has earned rave reviews from Fortune 500 audiences and praise from individuals who have thanked him for changing their lives.

In four weeks, Jia will take your team on a one-of-a-kind journey – a sales training program that is wholly action-based. It asks your team to seek, confront, and overcome rejection. It aims to increase sales volume and teach your team how to handle rejection. Rejection Therapy™ Sales Training is fun and camaraderie-building and directly improves your bottom line within 28 days.

The training program includes:

• One 45-minute group coaching and one 30-minute halfway Q&A
• 28 days of client outreach challenge to build rejection muscle
• Daily accountability check-ins through texting with my team
• Personalized progress tracking
• Daily accountability check-ins through texting

Based on his #1 bestselling book – Rejection Proof, this workshop takes a deep dive into rejection-proof principles to expose attendees to techniques in overcoming fears. The audience will learn to turn rejection to advantage, how to give rejections, and to get more acceptances. They will also go through “Rejection in the Wild” – an unforgettable, real-life rejection-seeking exercise. This workshop is 1-4 hours long.