B. JOSEPH PINE II is an internationally acclaimed author, speaker, and management advisor to
Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons
LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding
value to their economic offerings.
In 2019 Mr. Pine and his partner James H. Gilmore re-released in hardcover The Experience
Economy: Competing for Customer Time, Attention, and Money featuring an all-new
Preview to their best-selling 1999 book The Experience Economy: Work Is Theatre & Every
Business a Stage. The book demonstrates how goods and services are no longer enough; what
companies must offer today are experiences – memorable events that engage each customer in
an inherently personal way. It further shows that in today’s Experience Economy companies now
compete against the world for the time, attention, and money of individual customers. The
Experience Economy has been published in fifteen languages and was named one of the 100 best
business books of all time by 800ceoread (now Porchlight).
In 2011 Mr. Pine also co-wrote with Mr. Kim C. Korn Infinite Possibility: Creating Customer
Value on the Digital Frontier, which describes how to use digital technology to stage
experiences that fuse the real and the virtual. At its core is a new framework called the Multiverse
that builds on the fundamental nature of the created universe – time, space, and matter – by
showing how digital technology flips each of these dimensions on their head to create new worlds,
first in our imagination and then in our experience.
In 2007 Mr. Pine wrote Authenticity: What Consumers Really Want with Mr. Gilmore, which
recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake
from the phony, but want the real from the genuine. Amazon.com named it one of the top ten
business books of 2007 while a cover story in TIME magazine cited it as one of “10 ideas that are
changing the world”.
His first book was the award-winning Mass Customization: The New Frontier in Business
Competition, which details the shift companies are making from mass producing standardized
offerings to mass customizing goods and services that efficiently fulfill the wants and needs of
individual customers. The Financial Times chose it as one the seven best business books of 1993.
Mr. Pine consults with numerous companies around the world, helping them embrace the ideas
and frameworks he writes about, develop concepts for creating more economic value, and see
those concepts become reality. In his speaking and teaching activities, Mr. Pine has addressed the
World Economic Forum, the original TED conference, and the Consumer Electronics Show. He has
been a Visiting Scholar with the MIT Design Lab and a Visiting Professor at the University of
Amsterdam. He has also taught at Penn State, Duke Corporate Education, the University of
Minnesota, and UCLA’s Anderson Graduate School of Management, and today is a Lecturer in
Columbia University’s Master’s Program in Technology Management in the School of Professional
Studies. He serves on the editorial boards of Strategy & Leadership and Strategic Direction, and is
a Senior Fellow with both the Design Futures Council and the European Centre for the Experience
Economy, which he co-founded.
Prior to cofounding Strategic Horizons Mr. Pine held a number of technical and managerial
positions with IBM. He is a prolific writer, including articles for the Harvard Business Review, The
Wall Street Journal, Chief Executive, Worldlink, CIO, Strategy & Leadership, and the IBM Systems
Journal, among many others. He is frequently quoted in such places as Forbes, The New York
Times, Wired, USA TODAY, Investor’s Business Daily, ABC News, Good Morning America, Fortune,
Bloomberg BusinessWeek, and Industry Week.
All speech topics can be delivered virtually with any timing and format adjustments as directed
by clients. Mr. Pine can employ his own Zoom account and webcast technology for speeches, or
alternate technical arrangements can be made including professional studio services that can be
accessed in Minneapolis.
“Joe was FANTASTIC…. by far the favorite of the week. My boss was thoroughly impressed!!! I appreciate all of your help and I hope to work with you again.”
“He was very well received. It was clear that the discussions we had in advance gave him the material to tailor the discussion. It went over extremely well.”
“We’ve had excellent feedback from Joe’s presentation, interactions on the panel and after lunch to discuss some insights he collected from member of the audience. Participants commented that Joe’s presentation was really eye-opening and made them think from a new angle on how to approach Cx in their organizations.”