Kara Goldin

This is a hot topic now, especially with the rise of so many companies that are just out there pushing profit over consumer benefits. Several brands that consumers think are “healthy” are not doing the consumer any good with their products. She can speak to how she owns the hint® board, most of the company, no private equity, and more. She can dictate protocols like no cans, for example, because she does not want to give the consumer BPA even though companies often make ten times the profit doing that.

This the story of how Goldin went up against the $100 billion soda industry. She has innovated a product into a drink that consumers can enjoy without concern. Several major brands that have since gone bankrupt or closed their doors firmly believed they had no need to innovate to captivate consumers, whereas companies like hint® did the opposite and continue to thrive.

Goldin will share the unusual story of how she landed her very first job at TIME. She flew all over the country and had well over 60 offer letters by the end of the interview process.