Lisa Earle McLeod

Creator of Noble Purpose

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In-Person Fee Range:

$20,001 - $30,000

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$10,001 - $15,000

Traveling from:

Georgia

Lisa Earle McLeod

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Sales Strategies Leadership Speakers

Lisa Earle McLeod

Creator of Noble Purpose

Add To My Speaker List Check Fee/Availability

In-Person Fee Range:

$20,001 - $30,000

Fee Details

Virtual Fee Range:

$10,001 - $15,000

Fee Details

Traveling from:

Georgia

Why Book

Sales Leadership expert Lisa Earle McLeod created the “Noble Purpose” concept and strategy after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%.
Her bestselling book, Selling with Noble Purpose, has been a game changer at global firms like Flight Centre, Hootsuite, and Roche. A noble purpose is a declarative statement about the impact your organization has on customers.
But more than a mere message, Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.

Biography

Lisa is one of the foremost authorities on sales, leadership and emotional engagement. Her best selling book, Selling with Noble Purpose introduced the idea of Noble Purpose in business. Her research has documented how organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention.

Lisa is a former Procter & Gamble Sales trainer, she now runs her own consulting firm, McLeod & More, Inc. Her firm’s clients include Hootsuite, Roche, Volvo, and Dave & Busters. Lisa is also a prolific writer; she is the author of 5 books and thousands of articles. She is the sales leadership expert for Forbes.com and has appeared on the Today show and the NBC Nightly News.

Her newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers has been called a breakthrough book that is transforming the way leadership it conducted at every level of organizations.

Programs

SELLING WITH NOBLE PURPOSE

The words selling and noble are rarely seen together. The common business narrative is that money is the primary motivator for salespeople and doing good by the world runs a distant second. That belief is wrong. Lisa shows audiences:

Why purpose-driven sellers outsell quota driven sellers

How to name and claim your own Noble Purpose

Techniques to increase competitive differentiation and emotional engagement with your team and customers

How clients read your internal talk track and why it affects your relationship

Language to bring a greater sense of Noble Purpose into meetings, pitching, and planning

How to reset yourself (and your team) when you lost your sense of purpose

LEADING WITH NOBLE PURPOSE

We’ve all seen the Gallup numbers: Over half of the workforce is disengaged. It doesn’t have to be this way. It’s not work that kills our spirit; it’s meaningless work. Lisa provides concrete techniques leaders can implement immediately to increase emotional engagement and performance. She teaches leaders:

Why purpose-driven organizations outperform the rest of the market by over 350%

How to name and claim a Noble Purpose for yourself and your team

Techniques to infuse a customer-driven sense of purpose into daily operations

What to do if your team is losing their sense of Noble Purpose

How to rally your entire organization around the Noble cause of customers