Lisa Nirell

Speaker, Growth Strategist, and Acclaimed Author

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In-Person Fee Range:

$15,001 - $20,000

Fee Details

Virtual Fee Range:

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Traveling from:

District of Columbia

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Healthcare Speakers Success Speakers Virtual Keynote Speakers Strategic Planning Peak Performance Marketing Speakers Business Entrepreneurship

Lisa Nirell

Speaker, Growth Strategist, and Acclaimed Author

Add To My Favorites Check Fee/Availability

In-Person Fee Range:

$15,001 - $20,000

Fee Details

Virtual Fee Range:

Inquire for Fee

Traveling from:

District of Columbia

Why Book

Lisa will outline the pitfalls of today’s data-driven digital demands, and the negative impact on leaders and their stakeholders, and what you can do TODAY to adapt and thrive.
With over 30 years of pragmatic corporate marketing and sales leadership experience, Lisa brings cutting-edge strategies and fresh ideas to the stage.
She delivers them in a way that your executive audiences can use to reach higher performance goals, attract more of the ideal customers, focus on high-reward activities, and position your organization for long-term success.

Biography

Lisa Nirell helps CEOs and market leaders navigate high-stakes transitions and build resilient, engaged, high- performing teams. Drawing on three decades of advisory work across 21 countries, she has helped clients generate more than $180 million in new revenue while launching breakthrough growth strategies. Innovative brands such as AARP, Adobe, CoStar Group, Google, and Hilton turn to Lisa for fresh insight, critical thinking, and “connective tissue” across their executive teams and ecosystems.

She is the founder of the Marketing Growth LeadersTM peer community, a two-time author, and the creator of hundreds of articles, podcasts, and e-courses on leadership, growth, and modern marketing. Lisa is a member of Marshall Goldsmith’s 100 Coaches community and was named one of the Top 200 Biggest Voices in Leadership.

An expert contributor to Harvard Business Review, Fast Company, CMO.com, and Forbes, she also authored EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World.

A competitive open-water swimmer for more than 45 years, Lisa brings three core transition mindsets—adopt experimentation, amplify for alignment, and embrace awe—to help leaders move from fear to flow in the face of relentless change. She credits her lifelong curiosity for innovation to her father, inventor Edgar Lizotte—and to the moment she “caught the innovation bug” at 40.

Programs

AI-Powered Innovation: 3 Transition Strategies for Turbulent Times

This session is ideal for executives experiencing “change whiplash” who must lead into unproven, high-stakes strategies. This keynote reframes AI strategy, market disruption, and geopolitical uncertainty as catalysts for innovation rather than sources of fatigue.

Drawing from her book, EnergizeGrowth NOW, and her work with 170+ C-level leaders, Lisa shares three transition mindsets to navigate the “messy middle” with calm and confidence.

Your attendees will gain:

• A pragmatic approach to leading through rapid, uneven change
• A simple experimentation model to test bold, unproven opportunities
• Techniques for using awe to unlock connection, creativity, and resilience
• Case examples from brands such as GoDaddy, Nvidia, and Shopify

They leave with a clear, actionable framework to move their organizations from fear and stagnation to flow and growth.

Burnout to Balance 3 Priority Principles for Executive Success

Designed for executives who are under pressure to “use AI to cut costs” while still driving growth and retaining top talent. This session shows how poorly framed AI and cost mandates create conflict, overload, and burnout. Lisa shows you how to reverse that pattern.

Building on three decades of leading product launches and advising leaders across 21 countries, Lisa helps executives focus on the right strategic actions instead of endless task juggling.

Your audience will learn:

• A practical method to distinguish true priorities from distractions
• A shared framework and language for mapping high-value strategic activities
• AI prompting techniques that streamline planning and brainstorming
• Greater confidence in pursuing bigger, higher-impact goals without burning out their teams

Leaders walk away with immediately usable tools to protect capacity, sharpen focus, and sustain performance.

The On Ramp to Leadership: 7 Ways to Fuel Your Career

This keynote is perfect for high-potential leaders and senior individual contributors who feel stuck, overlooked, or exhausted in a rapidly shifting market.

Inspired by Lisa’s second book, The Mindful Marketer, this session decodes what separates order takers from innovators. Drawing on two decades of research and interviews with market leaders—and client data showing it can cost $600K–$1M when a top growth leader leaves—Lisa reveals a 7-part “on ramp” performance model that helps talent anticipate inflection points and outperform peers.

Attendees learn:

• Three market shifts reshaping growth careers: hybrid work, AI
hallucinations, and constant hype cycles
• A competency model that shifts leader focus from output to outcomes
• Contemporary examples of market leaders who model authority, charisma, and influence—even when their views are unorthodox
• A practical process for assessing and expanding their potential on the “Market Growth Spectrum,” including growth leader recent success stories

Your audience will have a clear roadmap to increase their strategic value, visibility, and long-term career growth.

Books

Energize Growth NOW

The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

Topics

Healthcare Speakers, Success Speakers, Virtual Keynote Speakers, Strategic Planning, Peak Performance, Marketing Speakers, Business Entrepreneurship,

Lisa Nirell Reviews

“Lisa will help you truly understand growth strategies, particularly for B2B companies.”

— Guy Kawasaki

“Lisa is a wonderful coach – and great facilitator of learning!”

— Founder Marshall Goldsmith Partners

“Lisa’s marketing expertise and CMO communities are ground-breaking. They have contributed significantly to our team’s ability to contribute to Celerity’s 25% profit margin growth over the past three years.”

— CMO Tracx

“Lisa brought a dynamic approach to leading our panel discussion that energized the audience. From concept to planning to execution, Lisa was a thrill to work with. She consistently put her best foot forward in every interaction.”

— Content Strategist Adobe

“Lisa “gets it” as to how to ask the right questions and draw out the key learning messages. She’s a subject expert on her own, so she knows where the value is in interviewing others. I admire her talent.”

— President & Founder Cathcart Institute, Inc.