Lisa Nirell

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Helping CEOs and marketers accelerate growth and marketing innovation.

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2 Video(s) By This Presenter

Lisa Nirell – The Business Energizer
Shifting From Fear to a New Future

3 Programs By This Presenter

The road to marketing leadership can be rocky—customer privacy rules, generative AI, and new workplace demands can cause careers to careen.

Why are some marketers viewed as (drive-through) order takers and others as innovators? What are the new road rules to earning a Growth CMO seat?

In this session, Lisa Nirell shows you the essential “on-ramp” to getting there. Derived from insights she’s gathered from over 1,800 CMOs over the past 12 years, Nirell will share the qualities and daily habits of top marketers.

No matter where you’re at in your career, you will walk away with practical habits and resources used by innovators from AARP, Blackbaud, CoStar Group, and more. Use them to turbo-charge your career and company.

This session will help you:

  • Boost your confidence.
  • Rapidly assess your current growth potential.
  • Identify possible (and often ignored) career roadblocks.

In this session, you will learn:

  • Career lessons from top growth leaders at TIME, ParkMobile, Strategic Education and TD Ameritrade
  • The causes and effects of today’s marketing leadership crisis
  • Specific tools and habits to fuel stronger C-Suite alignment
  • signature story framework to boost your personal brand
  • Lisa’s time-tested tips to shift your approach from outputs to outcomes

Learning objectives:

By applying fresh insights from her acclaimed book, The Mindful Marketer, Lisa will help you:

  • Identify and eradicate the most common mindless marketing habits
  • Discover 4 ways that mindful marketing revolutionaries are born
  • Learn new rituals to accelerate ROI, customer engagement, sales alignment, and marketing campaign success
  • Implement profit-producing strategies from mindful revolutionaries at Miraval Resorts, TripAdvisor, and goop.


“Lisa will help you truly understand growth strategies, particularly for B2B companies.”

— Guy Kawasaki

“Lisa is a wonderful coach – and great facilitator of learning!”

— Founder Marshall Goldsmith Partners

Lisa’s marketing expertise and CMO communities are ground-breaking. They have contributed significantly to our team’s ability to contribute to Celerity’s 25% profit margin growth over the past three years.”

— CMO Tracx

Lisa brought a dynamic approach to leading our panel discussion that energized the audience. From concept to planning to execution, Lisa was a thrill to work with. She consistently put her best foot forward in every interaction.”

— Content Strategist Adobe

“Lisa “gets it” as to how to ask the right questions and draw out the key learning messages. She’s a subject expert on her own, so she knows where the value is in interviewing others. I admire her talent.”

— President & Founder Cathcart Institute, Inc.

“Anything that Lisa Nirell does, I would recommend. She is a terrific author, marketer, and leader.”

— CMO GID/Windsor

“We invited Lisa to share lessons from her latest book, The Mindful Marketer, at our annual Advertising Week DC conference. Her unique insights on what it takes to thrive as a modern marketer inspired the packed audience. If you want someone to provoke your audience and shape new ways of thinking, hire Lisa for your next conference!”

— Founder & CEO Carousel30

“The Marketing Leaders of DC™ sessions are groundbreaking. When I look back, I think that this week will be one that changed the trajectory of my career. I’m excited to tackle the challenges that lie ahead.”

— Chief Marketing Officer Fast Growth Technology Company

“Lisa’s innovative strategic growth ideas and energy booster questions were highly instrumental in making our seminar a huge success.”

— Research Director Hanken School of Economics

Having read Lisa’s books and articles, I know her to be a thought leader in the fields of strategic marketing and mindful leadership. She synthesizes concepts from cutting-edge business practices as well as Eastern philosophies and brings them to the workplace. Lisa cares deeply for modern marketers and advocates for them to be more effective by using these approaches.”

— Marketing Consultant
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