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Lisa Nirell

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The Business Energizer

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SAME BUSINESS DAY RESPONSE!

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2 Video(s) By This Presenter

Lisa Nirell – The Business Energizer
Shifting From Fear to a New Future

6 Programs By This Presenter

Many B2B executives feel anxious, overwhelmed or unprepared for the economic recovery. Lisa Nirell will show you four customer-centric strategies that successful companies such as Zappos, EMC, BMC Software and Seventh Generation are using to help them thrive in today’s volatile, time-starved marketplace.

In spite of the “new normal” market conditions—tight credit, attention-deprived clients, and escalating price competition—many B2B companies are winning. What do they have in common? A straight forward, customer-focused system for consistently promoting their brand.

Is your organization truly prepared for the coming economic recovery? Are you planning ahead to ensure that you can rapidly seize new market opportunities, handle changes in customer expectations and market more effectively to create market breakthroughs?

Has your company fully leveraged the power of your B2B customers? We didn’t think so. Lisa studied dozens of B2B companies to determine the success secrets of well-managed customer advisory boards.

COVID-19 has forever changed how we measure growth, go to market, and serve our customers. We will not return to a new normal; we will create a new reality.

Some organizations will seize this moment to spot opportunity and redesign their future. Others will focus solely on cash preservation and efficiency and lose market relevance when the recovery occurs.

This disruptive moment demands that we embrace an athlete’s mindset of “active recovery” – temporarily acting at a lower intensity rather than remaining over-stimulated or inactive.

In this interactive session, Lisa will show you how to:

-Identify the biggest customer disruptions and new expectations
-Define and apply 7 “Active Recovery” habits for leading change
-Create a micro-planning model that rapidly adapts
-Gain insights from innovative leaders in other industries
-Embrace a new, stronger growth mindset

Ask any company how they survived a turnaround. Their leaders share two qualities in common: self-discipline and a focus on serving others.

Some organizations will seize this moment to spot opportunity and redesign their customer relationships. Others will focus solely on cash preservation and efficiency and lose brand relevance when the recovery occurs.

This disruptive moment demands that we embrace an athlete’s mindset of “active recovery” – temporarily acting at a lower intensity rather than remaining over-stimulated or inactive. In this interactive session, Lisa will show you how.

In this dynamic discussion, you will:

-Understand and adapt to your customers’ COVID-era realities
-Define the role of a true trusted adviser
-Discuss the benefits of cultivating TA habits
-Discover the 17 traits of trusted advisers
-Practice new habits that deepen trust and higher customer retention
-Emulate trusted advisers from other industries

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