Phil Gwoke

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Generational Expert & Keynote Speaker

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1 Video(s) By This Presenter

Phil Gwoke – Generational Expert

7 Programs By This Presenter

Productive tools and insights for people managers as they navigate leadership roles, including managing up, down, and across generations. This session will focus on how to establish trust among employees, recognize their individual approach to formality, motivation, and encouragement; and facilitate generational understanding around the events and conditions that have shaped each generation, and how these experiences show up in the workplace. This session will focus on:

  • Creating an experience that will inspire employees to consistently show up as their most productive selves.
  • Highlighting the differences for emerging professionals today in comparison to when leaders may have started their careers.
  • Building trust, driving engagement, and improving retention.
  • Understanding how each generation wants to be managed.

Four distinct generations are working together shoulder to shoulder, each with a unique set of attitudes, values, and work styles. To become stronger as a team, it’s important to understand these inherent generational dynamics, because discerning what motivates each generation and how they communicate is essential to overcoming barriers and capitalizing on strengths. Tapping into the power and perspective of each generation helps everyone feel empowered, valued, and understood. But are you equipped to convert this form of diversity from an obstacle to an opportunity? This session will explain who the generations are and the why behind their differences, address the stereotypes that can cloud our judgement, and present solutions to best engage every generation.

According to the Labor Department, a record 4 million people quit their jobs in April 2021, starting what was called “The Great Resignation,” now being referred to as the “Great Re-Expectation.” This time in history is impacting associations and contractors of all sizes. Ever changing expectations from each generation in the workplace is adding up to a challenge for people leaders, who need to think differently about how to mentor and coach their team members effectively as they either return to the office or continue to work remotely.

47% of HR professionals said retention was the top talent management challenge. Employee turnover is expensive and time consuming. When employees don’t find the flexibility, or workplace culture they desire, they will leave and go to organizations that better align with their needs. We deliver strategies on retaining top talent across generations.

As offices are reopening, many organizations are planning for a hybrid workplace. Some employees will work from home; others will head back to the office; still others will combine the two. Flexibility is the name of the game. Managing expectations across generations is key to maintaining productivity, engagement, and workplace culture.

We aim to use our generational insights to set young talent on the path to success as well as connect managers with Gen Z and young Millennials. The generational conversation is a two-way street, so the NextGen Series consists of two workshops that can function either paired or independently. Whatever route you feel is best for your team, we will help facilitate generational understanding through engaging activities, in-depth discussions, and actionable takeaways.

The multigenerational workplace is a labyrinth of communication and working styles—confounding for everyone, but most especially for young talent new to the workforce. With this workshop, we seek to ease those pains and help the next generation understand you. As Gen Zers and young Millennials enter your world, we work to prepare them for the complexities of a multigenerational workplace, your unique expectations, and how to navigate and succeed. We brief them on the strengths and backgrounds of each generation, review common clashes and how to overcome them, and hold an open conversation on how to integrate and grow within your organization.

A new generation is emerging in the workforce—new expectations, work preferences, and all—so now is the time to develop a sense for who they are and what they bring to the table. This workshop will teach you everything you need to know about Gen Z and young Millennial employees. We will focus exclusively on the young talent joining your ranks, present their unique background and traits, and discuss what you can expect when working with them. Prepare to walk away with a better understanding of next-gen communication preferences and motivators as well as actionable tips and strategies for how to get the most out of them.


“Phil was fantastic. Engaging, Funny and Informative. Every person in that room could relate to what he was presenting. Our group gave him a standing ovation. This is the third speaker we have hired from the Bridgeworks team. They are top notch when it comes to generations in the workplace, recruitment and retention topics.”

— Greater Tallahassee Chamber of Commerce
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