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Scott Dikkers

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Founder and Editor of The Onion, New York Times Best-Selling Author

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1 Video(s) By This Presenter

Scott Dikkers: Co-Founder of The Onion: On Creativity and Innovation, Leadership, Team Culture

3 Programs By This Presenter

How did The Onion, a small college newspaper from Madison, Wisconsin, compete in the cutthroat world of entertainment marketing to become one of the most recognizable and successful comedy brands in the world? You may be surprised to learn it was done without spending a penny on marketing. Scott Dikkers, The Onion’s longest-serving editor-in-chief who founded theonion.com, helped found the print publication that preceded it, and led the company’s effort to build the brand in its formative decades, tells the unlikely and outrageous tale of exactly how The Onion—now a multi-million-dollar company with tens of millions of monthly views online—thrived against all odds to achieve heightened brand awareness and a fiercely loyal fan base. He leaves corporate audiences inspired to do the same for their own companies.

Scott Dikkers tells the tale of his beginnings in comedy and getting The Onion started, and shares funny stories about how he struggled in the early years, and then achieved great success. As a farm boy with no education, he’ll paint the picture of a starry-eyed kid who loved reading Mad Magazine and dreamt of one day getting his work published to improbably founding the world’s first humor website and heading up America’s longest-surviving humor publication. Dikkers connects his experience to the college audience’s lives by pointing out how much more opportunity they have to start something new like The Onion today, explaining that this is a magical time in their lives when they can make just about anything happen for themselves.

Scott examines the mayhem of modern media and politics, detailing the hilarious challenges he faces creating satire in a world that—especially lately—feels more like comedy than reality!

Reviews

“Our audiences love him … funny, insightful, and relevant.”

— TechMedia

“Scott’s lectures were entertaining, informative, and delivered with an articulate and personable flair. Additionally, his talks have sparked students’ interest to attend future extra-curricular lectures, which is the best possible outcome we could have attained.”

— Indiana University
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