Scott Greenberg

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Top Franchise Columnist, Hourly Workforce Author, Culture & Performance Expert

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5 Video(s) By This Presenter

Preview Video
30-second Leadership Employee Retention
Customer Experience
The Human Factors Of Business Success
Business Clarity – Keeping Emotions In Check

7 Programs By This Presenter

Program Focus: Recruiting, Retention, Management, Leadership, Coaching, Culture

While bosses complain that employees are their biggest headache, statistics suggest the feelings may be mutual. Hourly workers are different than salary workers and managing them can be tough. So can finding and keeping them. While today’s employees seem more mysterious than ever, some workplaces have cracked the code. They’ve transformed their hourly workforce into a powerhouse of superstar employees by cultivating peak team performance without having to rely on the highest wages.

Based on case studies, best hiring metrics and practical workforce development, this high-energy presentation will explain how great managers think and exactly what they do to recruit the best talent, retain them, and lead them towards greatness – and how you can, too.

Attendees will learn:

  • What successful organizations do differently to increase their bottom line
  • How to overcome hiring biases and why you need the discipline to hold out for the right people
  • Assessing & upgrading your current management style
  • Proven best practices for recruiting, onboarding & training


Program Focus: Mindset, Company Culture, Business Growth, Employee Engagement

In a busy work environment, it’s easy to get so caught up in tactics of what needs to be done that you forget about your distinct mindset and collective culture of your organization. But these human elements are the very things that separate the average from the extraordinary. To operate in a way that makes the most impact and ultimately, the most money, your culture must excel in three critical areas: the way people think, the way they lead, and the way they serve. This program provides actionable, straightforward strategies that can elevate operations and team dynamics.

You will learn:

  • The “Trigger to Trouble” process and how to disrupt it
  • How to work from your “point of clarity” and overcome the most common mental blockers that sabotage performance
  • How to manage your time to ensure you’re not just active, but proactive
  • What a culture actually is (beyond being nice to people) and how to effectively build and preserve it
  • How to move from facilitating transactions to building connections with your customers
  • Why you should shift from upselling to upserving so you can increase your average ticket size while meeting the customer’s needs at a more intuitive level


Program Focus: Motivation, Success, Culture, Mindset, Peak Performance, Overcoming Adversity, Change


This uplifting, practical program inspires attendees to embrace change, upgrade workplace performance while offering strategies that immediately translate into actionable results.

Scott navigates the intricacies of life and business with humor, honesty, and a shared passion for growth. He’ll outline the difference between problem-solving and resiliency, and share five strategies for living and working with more strength and courage. Finally, he’ll explain how your group can create a culture of support and inclusiveness, so organizations thrive as a whole. This program is filled with actionable strategies, impactful stories and practical life lessons that will give your team lasting strength and inspiration.

  • Navigate more effectively through market change, burn-out and setbacks
  • Identify the three factors that impact results and focus on the areas where you have the most control
  • Make smarter business decisions with more strategy, less emotion
  • Discover the most common mental blockers that sabotage business performance and how to avoid them
  • Create a work culture that everyone can get behind and how to regularly reinforce it to promote seamless teamwork and high-performance

Program Focus: Leadership, Employee Retention, Team Building, Corporate Culture

In today’s marketplace, employers are competing as much for employees as they are customers. But recruiting team members means very little if you can’t keep them, or if you can’t get them to perform. By creating a best-in-class workplace, you’ll naturally attract, retain, and boost talent, and ultimately grow your organization. In other words, to grow a high-profit business, you first need to grow a high-performance culture. That means going beyond ping pong tables, candy bowls, and gift cards and getting to the core of what really motivates people and unites them to the team.

You will learn:

  • How to create high-performing teams that collaborate, WOW customers, and improve company culture
  • Become a talent magnet without increasing labor costs
  • Retain employees who solve problems instead of creating them
  • Spend less time recruiting and more time growing your business


Program Focus: Team Building, Leadership, Cultural Transformation, Employee Engagement, Coaching

Do you struggle with underperforming team members? Are attempts to motivate them failing to produce results? Would you like to spend less time “dealing with employees” and more time growing your bottom line?

Discover 30-Second Leadership, a field-tested management program that has leaders raving! Rooted in real-world experience, this simple, hard skills coaching system will show you how to quickly diagnose an employee’s work performance and prescribe the best corresponding coaching method to boost results and shift employee mindset and productivity in the workplace.

Whether you are a small business owner or a front-runner in a large corporation, if you manage other people, 30-Second Leadership will provide you with immediate, powerful and lasting results.

This program will:

  • Empower managers with simple, proven steps to engage and INSPIRE their employees
  • Create a common language among management for evaluating employee performance
  • Ensure top employees stay great, feel challenged and elevate others
  • Re-engage employees who may be bored, burnt-out or slipping in performance
  • Transform front-line employees into leaders who will help you grow your business

Program Focus: Business Growth, Mindset, Motivation, Peak Performance

Get ready to achieve breakthrough performance and growth! In Scott’s signature keynote for franchise brands, he will share how to transform your business from average to extraordinary. With over 10 years as an award-winning, multi-unit franchisee and coach for countless brands, he will show you HOW top franchisees achieve consistent, profitable results (beyond doing more marketing and finding better employees).

Get out of your head and into your business so you can:

  • Increase productivity, efficiency and streamline operations
  • Build MORE WEALTH from the operation you already have
  • Make smarter business decisions based on strategy over emotion
  • Inspire employees and delight customers
  • Reduce stress, maintain a healthier lifestyle and have more fun running your business.

Looking to go deeper with your managers? Scott can create an extended, interactive leadership training experience for your managers that will help them develop critical people skills needed to boost employee performance. A portion of the available modules include:

  • Assessing & Optimizing Your Management Style
  • Recruiting, Onboarding, & Training
  • Understanding Hiring Biases
  • Evaluation Software & Pre-Employment Tests
  • Designing & Building High-Performance Cultures
  • Closing Generational Gaps
  • Coaching for Success
  • Motivating the Four Personality Types
  • Measuring Employees’ Internal & External Performance


“Book him now! We brought Scott in to keynote our annual franchise convention. We asked him to deliver a presentation about how to create the ultimate customer experience. He did more than discuss this; he demonstrated it. He interviewed franchisees, researched our company and gave a presentation that felt completely customized. It was a perfect mix of substance and emotion (which happens to be his formula for creating memorable customer encounters).

Scott’s presentation was packed with value for our franchisees. He shared practical ideas we could immediately use. The impact has been obvious. With Scott’s help, our brand is now serving customers at an even higher level, enhancing our reputation and improving our bottom line. As speakers go, we could not have made a better investment!”

— Batteries Plus Bulbs

“Scott was very personable and easy to talk to. He listened to our needs and presented a meaningful presentation. He was a dynamic, powerful speaker that kept the audience interested and engaged. He is definitely worth the investment. We are glad we chose him. Thank you Scott!”

— American Fruits & Flavors

“The response was phenomenal! Scott was both entertaining and informational… In a post conference survey, Scott received the highest rating of the day, a 5 rating out of 5.”

— Global Franchise Group

“Scott Greenberg’s message really set the tone for our meeting — it resonated with our franchisees and tied directly into our CEO’s presentation, which was fantastic! Scott built a highly customized presentation for our event and referenced real world examples specific to our franchise system, which everyone loved. Even following our convention, we continue to hear our groups speaking of how a “High Performance Mindset” helps them to better achieve their goals.”

— Buffalo Wings & Rings

“People really appreciated Scott and what he had to share. Franchisee owners really appreciated his perspective. From a one to five I would rate him a 5+.”

— McDonalds

“Your presentation was right on target for our company and it really spoke directly to the challenges we and our franchisees are encountering… Your highly customized presentation made everyone feel that you were fully invested with us and truly understood who we are.”

— Lenny’s Franchise System

“He really did his homework to understand our brand. Scott was able to connect to the franchisees at a deep level, and brought the kind of third party credibility that we needed to inspire everyone…Scott was a an absolute ‘10 out of 10’!”

— Honey Dew Donuts

“I was shocked by the amount of employeeswho came up to me to thank me for hiring you.You have undoubtedly helped EDI Expressto become a better company.”

— EDI Express

“From start to finish, your presentation was a great combination of sentiment, humor and motivation. You were extremely personable and your interaction with the crowd really put all of us at ease… Your session was very heartfelt and unlike any other I’ve attended before, and I would immediately recommend you to any colleague of mine.”


“Your speech integrated perfectly main topics at the conference…your speech was inspirational and delivered with such heart and purpose that it really drove home the key messages we had asked you to deliver.”

— Allstate Insurance

“I was onsite for Scott’s presentation. He was phenomenal! He spent time with our attendees at our welcome reception, he interviewed our program committee, he spent some time chatting with opening session sponsor. His talk was engaging and funny. Our attendees are still talking about how wonderful his presentation was. We even had one of our executive level attendees say Scott was the best keynote ICE has booked, but also the best keynote he’s ever seen. A big thank you to Scott and the Eagles Talent team.”

— SmithBucklin for Institute for Credentialing Excellence

“Scott did an excellent job customizing his presentation for our audience. He genuinely wanted to understand our business, as well as challenges our leaders are faced with. He was open to meeting several times to discuss his presentation, and very open to feedback on changes we requested he made. He nailed the presentation and our group loved him!”

— Principal Financial Group

“He’s awesome if you want a customized presentation for your group. I have never had a speaker work so hard to become intimate with our issues and opportunities and make the content so relative.”

— The Entrepreneur’s Source

“The feedback on both your sessions has been very positive. The coaching cure seems to have especially hit the mark. With over 20 sessions for the week, your session was #1 or #2 on everyone’s list.”

— Caring Transitions Franchise

“Our group loved him. They really felt he was able to apply his knowledge
directly to their industry and are happy with the takeaways that he gave.”

— G.I E Media

“Thank you for speaking at our 2022 Global Franchise Conference in San Antonio, TX. Before we had the chance to meet, I read your book, The Wealthy Franchisee, and knew you were a terrific choice as our keynote speaker. Your wealth of knowledge and invaluable advice greatly engaged our franchisees, Team Members, Board of Directors and more. As it relates specifically to franchisees, they appreciate hearing from a leader whose been in their shoes and knows the challenges they’re facing every day. Our franchisees were left feeling invigorated and inspired from your messages of teamwork, how to improve the overall guest experience and how to strive for success.

It was quickly apparent that you had done your research on our brand and tailored your presentation to suit IHOP and our franchisees. With your help, our franchisees are ready to get back in the restaurants and continue to grow their business. Thank you for motivating our audience and arming them with tools to become more profitable and drive more traffic. You were a fantastic addition to our GFC, and we’d like to express our deepest gratitude.”

— President, IHOP
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