Terri Sjodin

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Principal and Founder of Sjodin Communications, Author and Keynote

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3 Video(s) By This Presenter

Terri Sjodin – How To Build Your Persuasive Case
Terri Sjodin – Small Message, Big Impact
Sizzle Reel

5 Programs By This Presenter

Don’t just think of an elevator speech as a generic tool you use in chance moments-consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.

Perhaps you want to promote an idea, a project or a concept. Maybe you are looking to create a more intriguing presentation to sell a product or service that will help you access more challenging decision makers.

How do you sell, persuade or move people to action? What actually makes you a person of influence? A vital element in moving people to action and creating influence is your ability to build and deliver a thought provoking presentation.

From elevator speeches to formal sales presentations you can craft a more compelling message. One that is persuasive rather than just informative.

In this session the audience will gain an understanding of:

  • How to build and deliver an effective 3-Minute Elevator Speech
  • How to develop a persuasive case outline for any length presentation
  • How to re purpose your existing presentation content to create a new message
  • The six most consistently effective arguments in today’s market
  • The 3 benchmarks of a great presentation
  • How to employ the Elevator Speech Effect and more!
  • An Overview of the “Dirty Dozen” – Understanding the 12 Biggest Sales Presentation Mistakes and How to Avoid Them

    What are the 12 Biggest Sales Presentation Mistakes people make and how do you avoid them? In this “must-attend” session, Terri will show you how to build and deliver a more polished and effective sales presentation – one that is persuasive rather than just informative. The focus will be on developing verbal communication skills for greater impact with clients, including how to develop a more creative style and hot tips on visual aids, body language, closing and more. Terri will share ideas and data from her national research studies, The State of Sales Presentations 2020 & 2022.

    The audience will gain an understanding of:

    • The 12 biggest mistakes people make when presenting and how to avoid them
    • How to make your presentations persuasive rather than just informative
    • How to sell yourself through building and delivering a strong “case” for your message
    • How to present more effectively, whether one-on-one, one on one hundred or virtually
    • How to develop and maintain credibility and a dynamic, memorable presentation style
    • How to avoid “strange” body language and gesturing
    • How to channel fear and anxiety to work for you vs. against you when public speaking and presenting


    Has your sales presentation become far too informative versus persuasive? In this breakout session, Terri will show you specific how-to’s for developing logical persuasive arguments in the body of your sales presentations, including strategies for handling objections. This is a roll-up-your-shirt-sleeves interactive session.

    In today’s competitive market, it takes more than just showing up, more than persistence, more than just having a dream to reach your goals. Sometimes you have to roll up your shirt sleeves and get a little scrappy and creative to earn the right to be heard!

    In this special session, attendees will get a sneak peek into Terri Sjodin’s new book, Scrappy: A Little Book About Choosing to Play Big (Penguin Random House August 2016). The American Heritage Dictionary defines “scrappy” as “…full of fighting-spirit.” The impetus of a scrappy mindset might begin when a person (insert you) has a specific goal with a specific challenge to circumvent, most likely within a certain time frame. Terri will share research, interview material and incredible stories from a variety of people from different industries who have pulled off seemingly impossible wins or achieved crazy, fun goals. This session will give you tactical ideas to help you execute on your vision of what you can accomplish… once you decide to get scrappy.

    Sjodin Communications is offering a new 4 Part “Live” Event Webinar Series done entirely online through your company’s preferred platform!
    Join renowned presentation coach Terri Sjodin for a series on the art of presenting to create influence!  The focus will be on developing verbal communication skills for greater impact with clients, whether virtually or in-person.  Terri will share ideas and data from her national research study on the State of Sales Presentations, including an overview of the 12 Biggest Presentation Mistakes people make and how to avoid them… which, by the way, are proving to be even more prevalent in virtual presentations!

    The goal of this series is to start the conversation on “leveling up” your virtual presentations and adapt to the changing marketplace


    You won’t find a more captivating, enthusiastic, humorous, and street savvy speaker than Terri Sjodin.


    Terri Sjodin delivers. While she came to us highly recommended, she definitely exceeded our expectations. Her presentation was the highlight of our event and comments heard from attendees included: Terri’s presentation was excellent. Not only did she give me some great ideas to help me be a better presenter, but I found it very entertaining as well. We would have Terri back again. Thanks for helping make our event a success.


    Terri has the ability to teach you how to use your own authentic voice when you deliver a speech or message. She challenges you to create your own path, continue to improve and grow, enjoy the ride by being creative and scrappy, above all enjoy the ride!


    “Terri’s ability to breakdown the complicated and often intimidating subject of communication and public speaking was impressive. The organization and delivery of each session helped drive her lessons home and brought to life the important aspects of a persuasive presentation in real life context. Her captivating approach to this topic draws the audience in and enlightens even the most seasoned presenters. From the first session to the last, Terri’s thoughtful content impressed our team and inspired them to incorporate her lessons into their day-to-day work.”


    “Terri is an exceptional author, coach and presenter. She delivers her message in a very concise and impactful manner. Our organization has contracted her repeatedly to engage and increase productivity with our managing principals. She is also very personable and incredible to work with throughout the entire engagement and execution process.”


    “…Everyone loved your dynamic and instructive presentation. It set the stage and was referenced often throughout the rest of the day. You were definitely a highlight of the Retreat!”

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