Match Amazing Speakers
With Great Clients
All About Them
The marketing landscape has changed dramatically and many of the old rules are out the window. Customers know everything about you before they even “step into” your business. Success today requires organizations to turn the lens around and focus relentlessly on the customer (THEM). Bruce provides key lessons and take-aways on how organizations can change their focus to succeed in this new interconnected marketplace.
Bruce Turkel’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.
Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future.
7 Steps to Building Brand Value
Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.
In this talk, audiences will learn:
As CEO of the successful brand management firm, TURKEL, Bruce Turkel has been creating and working with valuable brands for over 30 years.
Bruce Turkel's concepts are simple but not simplistic. His methods are easy to understand and immediately actionable. His talks present a profound, proven, and potentially profitable way to build your brand strategy, increase sales and create real traction with your social media activities.
Under Bruce's guidance, his firm has created wildly effective campaigns for its clients, including Hasbro, American Express, Charles Schwab, Citicorp, Discovery Channel, Partnership for a Drug-Free America, HBO Latin America, Peabody Hotels, Bacardi, Kissimmee Convention & Visitors Bureau, Canyon Ranch Living and Sol Meliá Hotels & Resorts, to name just a few.
Bruce’s firm is built on the belief that marketing should be well-designed, simple, and should make a client’s products and services more valuable. Using this straightforward checklist, he has worked with hundreds of clients, written thousands of headlines, and designed even more print ads, television spots, websites, and campaigns.
When he's not creating advertising or design, he's a sought after expert for CNN, MIT, NAMM, MPI, UM, NSA. He’s also the author of Building Brand Value: Seven Simple Steps to Profitable Communication and two other branding and advertising business books. Bruce is currently finishing his next book, All About Them.
A captivating and entertaining speaker, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek. His branding work has been honored by Communication Arts, the Art Directors' Club of New York, Clio and the One Show to name just a few, and this year his work won six Emmys.
In addition to writing and illustrating books and articles on branding, Bruce is the front man for the Miami R&B band Blackstar and enjoys practicing his harmonica in traffic, as well as being a dad, a husband and mentor and training for marathons.