One Million Followers: How I Built a Massive Social Following in Less Than 30 Days
It no longer takes years and millions of dollars to gain the attention of millions of people around the world. And no longer is this attention limited to major corporations, mainstream brands, or celebrities—now virtually anyone’s content can reach millions of people.
However, with more than 60 billion messages sent on digital platforms each day, those who want to gain mass exposure need a growth strategy and need to know how to best take advantage of the numerous social platforms available. In this session, digital and innovation strategist Brendan Kane will show participants how to:
This session will guide participants not only in social media growth and benefits, but also in creating an effective worldwide brand. It’s time to stop being a follower and start being followed.
Hook Point— How to Stand Out in Life and Online in a Three Second World
Regardless of one’s industry, it’s essential to capture people’s attention in less than three seconds. The digital landscape, where more than 60 billion messages are sent each day, has changed the way people operate both on and offline. In a world with shorter attention spans, those who want to succeed in the mad scramble for customer attention have to create products, services, and content that stand out.
Luckily, after testing 150,000 variations of hook-points online, digital strategist Brendan Kane truly knows how. He's worked with A-list celebrities like Taylor Swift and Rihanna, and the world's largest brands such as Paramount, Disney, Fox, Netflix, and LinkedIn. In this session, Brendan reveals the strategies he uses for celebrity and corporate clients so attendees can learn how to stop people from scrolling through their feeds and start paying long-lasting attention to their accounts. Brendan demonstrates how to apply these strategies offline as well to effectively land A-list clients, major business deals, and inspire teams to work more passionately.
Some take-aways include:
Additionally, this interactive keynote session gives participants tools that help them provide maximum value after they’ve grabbed someone’s attention. And whether representing themselves, a business, or a brand, attendees will become better storytellers who earn trust and credibility with audiences.
Brendan Kane is a business and digital strategist for Fortune 500 corporations, brands, and celebrities. He thrives on helping his clients systematically find and engage new audiences that reward relevant content, products, and services with their attention and spend. Brendan’s greatest strength is unlocking value. He transforms complexity into simplicity with tools and methods that amplify growth and enable execution.
Starting his career at Lakeshore Entertainment, Brendan oversaw all aspects of their interactive media strategy. He worked on sixteen films that generated a worldwide gross of $685 million and pioneered the first ever influencer campaign to effectively promote Lakeshore’s movies.
Brendan went on to build applications and platforms for celebrity clients such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, supermodel Adriana Lima, and pro skateboarder Ryan Sheckler. He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world, that works with brands such as Disney, Fox, NBC, Netflix, Xbox, LinkedIn, and many notable Fortune 100 companies.