Scott Zimmer

Keynote Speaker & Consultant
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Program Descriptions

When Generations Connect
Four distinct generations are working together shoulder to shoulder, each with a unique set of attitudes, values, and work styles. To become stronger as a team, it’s important to understand these inherent generational dynamics, because discerning what motivates each generation and how they communicate is essential to overcoming barriers and capitalizing on strengths. Tapping into the power and perspective of each generation helps everyone feel empowered, valued, and understood. But are you equipped to convert this form of diversity from an obstacle to an opportunity? This session will explain who the generations are and the why behind their differences, address the stereotypes that can cloud our judgement, and present solutions to best engage every generation.

NextGen Series
We aim to use our generational insights to set young talent on the path to success as well as connect managers with Gen Z and young Millennials. The generational conversation is a two-way street, so the NextGen Series consists of two workshops that can function either paired or independently. Whatever route you feel is best for your team, we will help facilitate generational understanding through engaging activities, in- depth discussions, and actionable takeaways.

Workshop for young talent: preparing the next generation for your workplace.
The multigenerational workplace is a labyrinth of communication and working styles—confounding for everyone, but most especially for young talent new to the workforce. With this workshop, we seek to ease those pains and help the next generation understand you. As Gen Zers and young Millennials enter your world, we work to prepare them for the complexities of a multigenerational workplace, your unique expectations, and how to navigate and succeed. We brief them on the strengths and backgrounds of each generation, review common clashes and how to overcome them, and hold an open conversation on how to integrate and grow within your organization.

Workshop for leadership: preparing you for the next generation.
A new generation is emerging in the workforce—new expectations, work preferences, and all—so now is the time to develop a sense for who they are and what they bring to the table. This workshop will teach you everything you need to know about Gen Z and young Millennial employees. We will focus exclusively on the young talent joining your ranks, present their unique background and traits, and discuss what you can expect when working with them. Prepare to walk away with a better understanding of next-gen communication preferences and motivators as well as actionable tips and strategies for how to get the most out of them.

Demystifying Millennial Management
Millennials now make up a majority of the workforce—yet somehow managers are still puzzling over how to best recruit, retain, and engage this confounding generation. In this program, we’ll demystify the Millennial management conundrum and explore how to streamline communication and collaboration across Boomers, Xers, Millennials, and even Gen Z. Best practices from technology to manufacturing, hospitality, and other industries provide real-world case studies of successful Millennial engagement. This comprehensive look at management strategies gives leaders the awareness, tools, and tactics to unlock Millennials’ full potential while managing career growth and expectations.

Facilitating Knowledge Transfer
While Millennials and Gen Z continue to draw media attention, other demographic shifts are afoot: Baby Boomers are retiring. There are now fewer Boomers in the US labor force than there are Millennials or Gen Xers, and 47% of business owners over 65 don’t have a transition plan. In this session, we’ll explore tools and strategies to foster mentorship between Boomers and other generations. We will prepare you to facilitate knowledge transfer across generational lines before Boomers graduate to their next stage of life—taking their valuable institutional knowledge and experience with them.

From Handshake to Hashtag
Selling and marketing to four generations
To effectively reach customers or a broader targeted audience, it’s essential to understand them beyond their income, education, and spending habits. While these are indeed valuable factors, an often-neglected perspective is the generational lens. Understanding each generation’s behavior in the marketplace and how their unique needs play out in decision making is essential for selling and marketing to all generations. This session will help you learn what approaches and techniques appeal to each generation by offering hands-on advice for marketers and salespeople alike who want to reach a diverse demographic no matter the generation.

When Wealth Changes Hands
In the finance industry, the last thing you want is for wealth to change hands then walk straight out the door. So how can you retain clients with diverse expectations rooted in different generational backgrounds? When Wealth Changes Hands will teach you how to engage with clients across generations through a finance lens. Learning the position of each client’s financial outlook is a crucial part of relationship management, yet we find that many times professionals use the type of communication they prefer rather than what their client prefers. We’ll provide some practical tips to help you tailor your approach to suit Boomers, Xers, Millennials, and even Gen Z.

GenHealth
Healthcare workers have layers of complexities to work through when engaging with patients. Dealing with one’s health can be a confusing, emotional, or at times embarrassing process, so even the smallest blunder can send patients away in frustration. Adding a level of generational understanding to workers’ communication toolkit will make a difference in patient care. In this session, we’ll dissect the expectations and communication styles of each generation and how it all translates to healthcare. Expect to walk away with a greater understanding of how to handle issues around professionalism, bedside manners, trust, collaboration, and more, as well as actionable takeaways to put into practice the very next day.

Getting to Know Gen Z
We’ve all seen the headlines... “Move over Millennials, here comes Gen Z!” Gen Z is the topic du jour, and for good reason. They make up the majority of interns and recent college grads in today’s workplace, and they will continue to for the next decade. They aren’t just a group of phone-obsessed teenagers—they’re also our digital-native employees. Seventy-four percent of Gen Zers know they struggle with in-person communication, and 54% want a leader who encourages them more than anything. There are very real generational differences that will directly impact your workplace, and we want to help you work through them. In this session, we cover who this young generation is and, more importantly, why they approach work differently from their generational predecessors. And we’ll show that neither Millennials, Xers, nor Boomers need move over for Gen Z, because there’s strength in a cohesive, multigenerational team.

The Future of Trades and Manufacturing
While career opportunities abound in trades and manufacturing, many young people today are unaware of the possibilities. Over two million jobs are destined to go unfilled over the next decade, and the average manufacturing company is losing $4.6 million annually because of this skills shortage. We’ve found, however, that the generations topic has a role to play here. In this session, we’ll equip you with the insights you need to prepare your jobsite for the next generation of workers. We’ll discuss generational expectations for the workplace, Gen Z and Millennial recruiting strategies, and how to engage Xer and Boomer leaders.

Why Book Scott Zimmer?

  • A proud Xer, Scott is a generational expert. He crafts presentations to clearly illustrate the stress points between generations, and he seeks to provide straightforward solutions to help relieve tension and encourage better understanding and collaboration across generational divides.

  • With 15 years of public speaking experience, Scott has developed a uniquely personable style and uses insight, humor, and data to foster an environment where every generation feels valued and understood.
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    Biography Read more

    As a proud Gen Xer and one of BridgeWorks’ speakers and generational experts, Scott’s presentations clearly illustrate the stress points between generations and provide clear solutions to help relieve tension and encourage better understanding across generational divides.

    A child of the ’80s and ’90s, Scott has insider knowledge on what makes his generation tick. Scott’s love of nostalgia, including Atari and He-Man, knows no bounds. He’s put his pop culture savvy and generational expertise to good use by developing BridgeWorks’ generational game show. When he’s not on the road, Scott is the office jokester who brings contagious optimism and hilarious stories to BW HQ.

    Scott grew up on a dairy farm in central Minnesota where he mastered the art of milking cows. He graduated from St. John’s University in 2000 with a BA in communications. When he’s not researching the generations or speaking with clients, he enjoys his other role as a self-proclaimed movie buff and always knows the latest happenings in the Twin Cities.

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    Reviews

    "Excellent Speaker... Relevant Topic ... Engages Audience... Totally Relatable... nice guy Too!"
    --Air Carriers Purchasing Conference

    "On behalf of the leadership at Six Flags Over Georgia I wanted to thank you and Scott for the unbelievable Gen Pop training we received on Saturday. Everyone had such positive things to say about it. It was very informative, relatable, and we had a blast!"
    --Six Flags

    "Thank you again for the keynote speech you gave to our group yesterday. You did an amazing job and it was well received by our group! Last night many guests were discussing how your message will benefit them at work and everyday life."
    --Westfield Insurance

    "On behalf of the Estate Planning Council & Conference Committee, thank you for taking the time to share with our attendees at the 35th Annual Gulf Coast Estate Planning Conference. Your “kick-off” presentation was GREAT and certainly provided the audience with valuable information about the differences in the generations. Bridgeworks should be proud to have you on the road representing the firm."
    --Estate Planning Council

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