Amy Jo Martin

Humans connect with humans, not logos. Amy Jo Martin has guided some of the world’s most iconic people and companies in humanizing their brands to create connections that convert. She turns brands into Renegade brands by positively disrupting the way they think, execute and show up, which generates maximum impact and revenue. You will leave the session with 10 tangible Renegade Rules that help you go from idea to action and green light that “Why Not Now?” idea you’ve been thinking about, that same day — right then and there. If not now, when? If not you, who? Renegades write the rules.

You know that thing you’ve been thinking about doing? Why Not Now? Amy Jo has had more than 100 vulnerable conversations with wildly successful and fascinating people from Tony Robbins to Mark Cuban to Simon Sinek and beyond. She’s helped them dissect the critical moments that have changed their lives. The day, hour or minute when they navigated over the bridge from dreaming to doing. She calls these Why Not Now? moments. Amy Jo has spotted consistent themes and patterns that has led to a formula for tackling your own Why Not Now? Through storytelling and providing literal, tactical step-by-step examples, Amy Jo guides the audience through the process.

Humans connect with humans, not logos. Consumers now expect to connect and engage with brands online, yet there is a hesitancy for many people to truly open up and humanize their personal brands. Who are the faces behind your logo? From the CEO to the accounting manager, everyone in your company is living the brand they represent. Amy Jo talks through the tangible ways you can humanize your brand, and shares personal stories of working with everyone from high-profile leaders to front line employees.

Any time we innovate, adversity follows. Everyone suffers from Innovation Allergies, the excuses that pop up in meetings such as “That’s not the way we’ve always done it” or “What if it doesn’t work?” Amy Jo shares stories and tips on how to evolve your value to your customer and your culture so it doesn’t become extinct. Whether you are an intrepreneur, an entrepreneur living inside corporate walls, or looking to start your own business, Amy Jo talks through ways to get comfortable with being uncomfortable so you can innovate and thrive.

Work, Family, Self – choose two, you can’t have all three.” That’s what Amy Jo’s female supervisor once told her. That was also the very moment Amy Jo decided to kick open the entrepreneurial door and start her own business. Amy Jo talks about two tangible solutions for increasing the process of women breaking through in business. 1. Get more men involved. As mentors and supporters. 2. Address the unconscious gender bias. This is not just a gender equality issue; it is also about businesses reaching their full potential. Amy Jo shares the data on how having more woman in leadership positions does impact the bottom line and how women can support one another to reach these leadership positions.