Amy Jo Martin is the author of New York Times best-seller Renegades Write the Rules, and host of the acclaimed Why Not Now? podcast. She founded Digital Royalty (one of the first ever Social Media agencies) in 2009 to help corporations, celebrities and sports entities humanize their brands online through social communication channels. Amy Jo has worked closely with world-renowned brands such as Hilton Worldwide, Dwayne “The Rock” Johnson and Shaquille O’Neal to successfully humanize their presence. Her motto: humans connect with humans, not logos. After a successful 7-year run, Amy Jo exited Digital Royalty in 2016.
Amy Jo herself has a social media following of more than a 1 million people and was named the third most powerful woman on Twitter by Forbes. Amy Jo has spoken to live audiences as large as 10,000 people.
In 2012 Tony Hsieh, CEO of Zappos.com, and Baron Davis, NBA player, invested in Amy Jo and her company. After a successful seven-year run as the Founder & CEO of Digital Royalty and growing the business globally into ten different countries, Amy Jo exited the company in 2016.
Prior to becoming an entrepreneur, Amy Jo began working for the NBA’s Phoenix Suns during their 2005-06 season. These were the wild wild west days of social media and there were no rules or regulations in place.
As a young female building her career in male-centric industries, Amy Jo has developed a passion for helping women thrive in business leadership. Most recently Amy Jo launched the Renegade Brand Bootcamp; an intensive three month training program for female founders and entrepreneurs, designed to help them reach their full potential in life and business.
Amy Jo is also a contributor to news outlets including the Harvard Business Review and Sports Business Journal. She has been featured in top-tier media outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek.
Client portfolio includes: Hilton Worldwide, Shaquille O’Neal, Motorola, FOX Sports, The X-Factor, Chicago White Sox, UFC and Dana White, Dwayne “The Rock” Johnson, Poo Pourri, Dolby, Los Angeles Kings, Jabbawockeeez, Doubletree by Hilton, Tony Hsieh CEO of Zappos.com, Monte Carlo Resort & Casino, KC Royals and Hard Rock Hotel & Casino.
You know that thing you’ve been thinking about doing? Why Not Now? Amy Jo has had more than 100 vulnerable conversations with wildly successful and fascinating people from Tony Robbins to Mark Cuban to Simon Sinek and beyond. She’s helped them dissect the critical moments that have changed their lives. The day, hour or minute when they navigated over the bridge from dreaming to doing. She calls these Why Not Now? moments. Amy Jo has spotted consistent themes and patterns that has led to a formula for tackling your own Why Not Now? Through storytelling and providing literal, tactical step-by-step examples, Amy Jo guides the audience through the process.
