Duncan Wardle

Leading A.I. expert Kai Fu Lee has suggested that upwards of 40% of current jobs could be replaced by Artificial Intelligence within the next 15 years. 40%!

So, how we will compete in the next decade? What skills will we need to survive in a decade of total disruption and rise in A.I.? Simple. Businesses that will win will be those that leverage the most impactful human traits that A.I. won’t be able to replicate (at least not for the foreseeable future): Creativity, Intuition, Curiosity, & Imagination.

As Head of Innovation and Creativity at Disney for the last decade I learned that there is a huge gap in the market. CEO’s everywhere would look to us – The World’s Most Creative Company – for guidance on how to create a culture of innovation, and provide their organization with the tools needed to leverage their most important asset: their people.

But here’s the challenge: until now, no one has made innovation tangible. Many companies hire an Innovation consultancy or build an “Innovation Department,’ only to find that they have not truly driven cultural change and embedded innovation across the entire enterprise.

What if, instead, there was a Design Thinking Innovation Toolkit? One that everyone could use that makes creativity tangible, innovation easy, and the process enjoyable? That’s exactly what I have built leaning on my years of experience at Disney, and exactly what I’ll share with you as part of Embedding a Culture of Innovation into Everyone’s DNA presentation.

Poised to replace millions of jobs, it’s easy to view AI as the enemy. But what if instead we embraced Artificial Intelligence as the key to unlocking our true creative potential?

The future is here, and for the first time in history, it’s highly skilled labor at risk of losing jobs to robots. By some leading estimates, upwards of 40% of all current jobs could be replaced by AI within the next 15 years! But even with the uncertainty it brings, I do not believe AI should be treated as our enemy. In fact, it’s just the opposite.

We should embrace AI. Not as a tool to eliminate jobs, but as one to take over the tedious, repetitive parts of our work, freeing us up to leverage the skills that make us uniquely human: creativity, intuition, empathy, and imagination. The skills we were actually hired to use, but are so often restricted by unruly inboxes, excessive meetings, and repetitive reporting.

As Head of Innovation and Creativity at Disney for the last decade, my job was to uncover the untapped creative potential of our teams by embracing new technology as an opportunity, not a treat. Today, I use this experience to show CEOs across the world how to do the same, providing their organization with the tools needed to leverage their most important asset: their people.

As part of my Working in Harmony with AI presentation, I’ll show you how by leveraging AI to take over the mundane, repetitive, and time-consuming tasks hiding throughout your organization, you can to redirect your teams’ energy towards the skills that make them uniquely human. And as a result, give your company a massive competitive edge.

The ability to think creatively is the one core human truth that will remain relevant in the brave new world of Artificial Intelligence. Thankfully, Duncan Wardle believes everyone has the power to be creative.

But wait, haven’t we all been told at one point or another that we’re not the “creative type”? That we should leave the creativity to the “Creatives”? For most of us, this has happened so many times that we end up actually believing it. For adults, not being creative is an accepted fate.

But weren’t we kids once? Turning boxes into spaceships and pillows and blankets into forts and castles? What happened to that creativity? Well, with an education and corporate structure that encourages finding the single “right answer” to every question, we are trained to fall in line, and shut down that creative portion of our brain.

Fortunately, that childhood creativity did not dissipate – it’s just lying dormant, waiting to be brought back to life. And those that are able to access it – the Edisons’ and Einsteins‘ and Disneys’ and Jobs’ of the world – are the ones that are able to drive massive creative disruption through major new theories and industries.

So, how can you embed a sustainable culture of innovation and creativity throughout your organization, and encourage every employee to think creatively? Let Wardle show you with his Theory of Creativity keynote. Leaning on 25 years with the Walt Disney Company, most recently as Head of Innovation & Creativity, Wardle has designed a tangible Innovation Toolkit that everyone can use to “Think Different” and solve real challenges in the marketplace by leveraging their creative mind.

By the end of his talk, your audience will walk away with a series of unique Creative Behaviors and Innovation Tools that will allow them to deliver revolutionary thinking and drive substantial results in all areas of your business.

Disney’s ability to redefine and dominate nearly every industry it has ever entered is no coincidence. The continued success of Disney has been driven by a foundational trait of the company that goes all the way back to it’s founder, Walt Disney, who was merciless in his pursuit of innovating the customer experience.

By viewing all major business decisions as a customer experience decision, The Walt Disney Company continues to find innovative ways to engage consumers around the world, both old and new. And these innovative experiences have created one of the most passionate, loyal fanbases of all time.

So, how does Disney Think Different and leverage creativity to innovate the customer experience? Through several specific tools and examples, Wardle will share this information with your teams during his Delivering Customer Experience Magic keynote.

You’ll learn from the following examples:

• By simply re-expressing the industry challenge Walt Disney created a level of hospitality that has never been replicated.
• How by challenging the rules of the industry, Walt came up with the biggest creative solution of the twentieth century.
• Learn how Disney Parks turned very product centric culture into a consumer centric one.
• How Disney leverages High Tech to enable High Touch, delivering record guest satisfaction.
• And How instead of asking ourselves How We Might make more money, by asking how my we address the biggest consumer pain point we created record revenues at Disney.

Do you ever wonder why most of your best ideas come to you in the shower, during your commute, while falling asleep, or some other unexpected place? Have you ever pitched a new idea, only to watch it get diluted or killed as it moves through the processes? Ever wanted to know how Walt Disney came up with the idea for a Disneyland or how Netflix completely revolutionized the movie rental industry?

In his over 25-year career at the world’s most innovative organization – The Walt Disney Company – Duncan Wardle learned many important things about building a profitable business and winning creative culture. The most important? If you want to be different, you have to Think Different!

Leaning on his experience as the Head of Innovation & Creativity at Disney, Duncan’s Think Different keynote takes audiences on a journey. Throughout this journey, they’ll be given a unique set of Innovation Tools and Techniques. These include the breakthrough “What If” creative thinking tool, made famous by Walt Disney himself, who used it to pivot his company from simply an animation house to an entertainment and theme park pioneer.

After this immersive crash course from Duncan, your organization’s ability to mine for creativity and innovation will be drastically improved. In the end, your audience will leave with an actionable set of Creative Behaviors and Innovation Tools that will immediately foster a culture of innovation and creativity in your company.

Disney’s ability to redefine and dominate nearly every industry it has ever entered is no coincidence. The continued success of Disney has been driven by a foundational trait of the company that goes all the way back to it’s founder, Walt Disney, who was merciless in his pursuit of innovating the customer experience.

By viewing all major business decisions as a customer experience decision, The Walt Disney Company continues to find innovative ways to engage consumers around the world, both old and new. And these innovative experiences have created one of the most passionate, loyal fanbases of all time.

So, how does Disney Think Different and leverage creativity to innovate the customer experience?

Through several specific tools and examples, I’ll share this information with your teams during my Delivering Customer Experience Magic keynote.

You’ll learn from the following examples:

• By simply re-expressing the industry challenge Walt Disney created a level of hospitality that has never been replicated.
• How Walt Disney challenged the rules of the industry, coming up with the biggest creative solution of the
  twentieth century.
• Learn how the Disney Parks turned a very product- centric culture into a consumer-centric one.
• How Disney leverages High Tech to enable High Touch, delivering record guest satisfaction.
• Instead of asking “What do we need to do make greater profits?”, learn how Disney created record revenues by focusing on their consumers biggest pain points.

Every single day, millions upon millions of influential Millennial and Generation Z consumers begin their day in the exact same place: Instagram Stories.

This habitual use of Instagram is not just to catch up with friends either. An astounding 80% of these users engage with brands just as often as they do friends. But why? What is it about this digital storytelling platform that draws in Millennials and Gen Z in, and has them connecting with brands at record-shattering rates?

Simple: these young consumers -above all else – care about purpose. And purpose can only be shared through the magic of storytelling. Why is storytelling so important? Because it’s in our DNA. Storytelling is a tool as old as mankind itself, having been used by humans for ages to share our biggest, brightest, and most important ideas. As such, we
naturally respond to the power of story.

And for brands that tell the right story to the right group of consumers – a story that clearly identifies their purpose – it’s a way to build an incredible bond. One that, if nurtured correctly, can last for life. Think about the world’s most powerful brands and the stories they tell. Steve Jobs did not tell a story about a computer company with better features. He told a story about a brand feverishly dedicated to “those who think outside the box”. Walt Disney did not tell a story about building a profitable movie house; he told a story about innovating all forms of entertainment to bring families closer together. And Richard Branson didn’t start his
journey with a story about cost-cutting and quarterly profits. Instead, Virgin told a story about massively disrupting long-established industry status quos.

These stories – and the purpose behind them – are what resonate with consumers, and are what catapulted these brands into some of the most valuable in the world.

Leaning on his experience as the Head of Innovation and Creativity for the World’s #1 Storyteller – The Walt Disney Company – Duncan will empower your audience the tools they need to leverage the magic of storytelling, and lead with purpose. Tools that will not only help your brand resonate with new, hard-to-reach generations of consumers, but with employees as well. Because purpose isn’t just important for consumers, it’s important for all stakeholders of your business.

To succeed in this fast-paced, ultra-competitive market, your business must become a storyteller. Because the brands that choose to tell a great story about a great purpose are the brands that win.