When the brief is: Our people need a reason – and permission – to think differently in the age of AI.
AI has given everyone access to many of the same tools, data and increasingly similar ideas. The strategic danger is sameness. In a fast-moving world, organizations that think like everyone else tend to arrive at the future at the same time as everyone else – which is often too late. This provocative keynote makes the case that differentiation, curiosity and constructive nonconformity are now hard-edged business advantages. Jim reframes uniqueness as an acceleration strategy: the quality AI cannot commoditize, and a powerful route to original thinking, stronger culture and competitive edge. The keynote is based on his 2026 book Being Unique.
