On one hand, there is no “online” and “offline” anymore. On the virtual hand: welcome to life as a digital avatar. Whether you’re offering a product for purchase, a travel destination, a healthcare service, an education, or just about anything else, what you’re really offering is an experience — and wherever it’s happening, your customers increasingly expect these experiences to be integrated, contextually relevant, and meaningful.
In Kate O’Neill‘s 2016 book Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces, she describes an approach to serving people relevant digital interactions while meeting them in the context of their physical surroundings — for more memorable, more meaningful, and more integrated digital and physical experiences.
In this talk, she applies that approach to the needs of your audience. As more brands and organization consider their relevance in the metaverse and fully immersive spaces, they may need to turn their playbook upside down but the principles of human experience still apply.
The meaning of place
For this talk, depending on the audience, the content may focus more on brands as placemakers or on digital user experience, exploring digital placemaking and strategy: the meaning of place, and how digital “place” creates context for behavior, reactions, and experience and what marketers and designers can do to harness that.
Kate will cover real-world, current examples from a variety of industries and review action-ready ideas for implementing integrated experiences.
