“Whether you’re just starting out in business or already have a long track record of success, you’ll find plenty to learn from a man who has seen it all, done most of it, and met everyone. You’ll see . . . there’s nobody else like Mitch.” —from the Foreword by Marc Randolph, Co-founder and First CEO of Netflix, and author of, That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea”.
Mitch speaks about the future of Entertainment, Leadership, Entrepreneurship, Building an Innovative Company Culture, and the $2 trillion entertainment industry. At Netflix, he led the early studio negotiations and many of the subscriber acquisition programs, such as the integration into Best Buy’s point-of-sale systems. He has been a groundbreaking leader in the home entertainment and tech industries since the 1980s when he started Video Droid, a rental movie vending machine and store company. After years of crafting websites for video stores, he was asked to help in the formation of Netflix in partnership with Marc Randolph and Reed Hasting.
Mitch has spent the last 15 years working with media marketing and creation companies to integrate and test the latest AI Technologies to find audiences successfully. Mitch believes that entertainment is one of the major 3 pillars of life and as devices and content proliferate and democratize that our use of AI and other technologies will play a critical role. This isn’t just about holding a device in front of us, but through technology our future will be ever more immersed in media whether it is for information, work or entertainment. Everything we do will be- to some level- guided by AI, machine learning and VR. Today, we have close to the total sum of human knowledge available to us instantly, and we’re getting to the point where e-commerce knows what we want before we do! Meanwhile each and every one of us, from our mobile handsets, will have access to powerful animation and production tools which previously were the domain of studios. It’s a tremendously exciting time, change is happening very fast.
Mitch’s book, “Watch & Learn: How I Turned Hollywood Upside Down with Netflix, MoviePass and Redbox”, provides the inside story of the dramatic evolution of the entertainment business, from the days of early cable television, Beta, and VHS to a world where consumers have infinite choice and control of the movies they see. Mitch has provided keynotes for the following companies: Microsoft, SAP, Oracle, UBS Financial, Mastercard, S&P, Airbus, Adobe, Zendesk, Novo Nordisk, Travelers Insurance, The Hershey Company, Reed Exhibitions, Delta Dental,Hugo Boss, and Boehringer Ingelheim.
